The National WWII Museum

Nonprofit profile at a glance

EIN
721200790
IRS 990 coverage
2009–2024
Official website data refreshed
Sep 2026
Forms available
Form 990 2024, Form 990-T 2024
Location
New Orleans, LA, US
Phone
504-528-1944
Rating
76
Verdict
SUPPORTED
Rating confidence
Moderate
Sector
History Museums

Official website

Reported finances

Revenue
$95,221,388
Expenses
$74,760,631
Assets
$449,269,539
Liabilities
$17,332,303

Source: IRS Form 990. Selected filing: tax year 2024. Amounts in USD.

Leadership & pay

71 people listed

Executive titles in this filing

  • STEPHEN J WATSON (PRESIDENT & CEO)
  • CATHY GREEN ROSENSTEIN (EXECUTIVE VICE PRESIDENT A)
  • GORDON H MUELLER (PRESIDENT & CEO EMERITUS)
  • MICHAEL S BELL (ISWD EXECUTIVE DIRECTOR)

Highest reported compensation

  • STEPHEN J WATSON (PRESIDENT & CEO): $903,649 total reported compensation
  • CATHY GREEN ROSENSTEIN (EXECUTIVE VICE PRESIDENT A): $498,679 total reported compensation
  • ALICIA ANN FRANCK (VP OF INSTITUTIONAL ADVANC): $386,511 total reported compensation

Source: IRS Form 990. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

The National WWII Museum tells the story of the American experience in the war that changed the world—why it was fought, how it was won, and what it means today—so that all generations will understand the price of freedom and be inspired by what they learn.

What it reported doing in 2024

Education and conferenceseducational travel programwhile the national wwii museum provides vivid insight into the war that changed the world, nothing can tell its story more dramatically than a visit to the sites where victory was fought for and won.as the nation's foremost expert in wwii history, the museum's travel program is dedicated to providing the highest quality educational content by creating custom-curated itineraries with renowned historians and expert local guides with unparalleled knowledge of wwii locations- from lesser-known sites available exclusively to the national wwii museum's travel programs to iconic landmarks (continued on schedule o) educational travel program tours (continued): steeped in heroism and history. Guests experience a journey to the beaches, bridges, cities, and villages where crucial battles took place and history-making decisions were made. Tours generally include the europeaneuropean theatre of operations (england, france, italy, germany) and the pacific theatre of operations (philippines, japan).in addition to the overseas tours, the museum hosts domestic multi-day experiences based at the museum's campus in new orleans. The experience the victory program allows guests to become fully immersed in the museum's exhibits and galleries, enjoy private tours, and participate in lectures provided by museum historians. Guests are hosted at the museum's higgins hotel.k-12 educationthrough a broad range of on-site and distance-learning experiences in both student curricula and teacher training for grades k-12, the museum aspires to be nationally recognized as the premiere educational leader on the legacies of the american experience in world war ii. The national wwii museum is committed to education and to providing schools and teachers with the tools they need to tell the wwii story in a full and meaningful way. The museum's generous supporters help make many of these educational programs free of charge to learners. To date, more than 800,000 students and teachers have visited the museum's campus, and even more have been inspired by the legacy and lessons of the wwii generation through the museum's online programs and resources. Museum staff are continuously expanding the institution's core curriculum as they explore new chapters of the war and create programming initiatives that bring the enduring lessons to young minds across the country. Since 2006, the museum's signature distance-learning program has encouraged hundreds of thousands of learners from across the globe to share critical lessons and powerful stories of world war ii. Without leaving the classroom, world war ii comes to life for students through the museum's exclusive artifacts, archival footage, captivating personal testimony, and interaction with experts. No matter what a school's budget or level of technology may be, students and teachers can go on in-depth explorations of relevant historical topics in the museum's dynamic virtual field trips where students can be taken to historic sites all over the world. Led by student reporters, young people learn about the international impact of world war ii in the places where history was made. Through the museum's webinar series, students can interact live with wwii experts, authors, historians, holocaust survivors, and with thousands of other students throughout the country. Since 2014, the national wwii museum has offered immersive residential professional development programs for teachers on its campus. Highlighting powerful wwii stories and rich primary sources from the museum's collection, these programs have trained thousands of teachers. In the first five years of offering professional development, the museum has reached 120 summer teacher institute participants from 45 states who have trained nearly 3,000 of their colleagues and over 100,000 students by way of the museum's print and digital teaching tools. Through the support of museum partners, educators participating in these p

Operating model

Revenue model
Mixed. Its operating money came from several sources; no one source provided a clear majority.
Distribution model
Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
  • Includes noncash contributions: Reported contributions include donated property or goods.

The verdict

SUPPORTED - A large share of available resources goes toward mission work and the filed numbers largely add up. The filing reports few safeguards for money sent abroad and the filing does not identify recipients for some grant dollars.

Rating breakdown

  • Financial Efficiency: 68
  • Transparency & Controls: 67
  • Accountability: 98
  • Sustainability: 79
  • Growth: 100

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: 68.2%; rating input score 68
  • Program expense ratio: 80.4%; rating input score 80
  • Fundraising efficiency: $6.81 raised per $1 spent on fundraising; rating input score 31; 31st percentile among comparable filings

Transparency & Controls

  • Consistency checks: 100%; rating input score 100; 68th percentile among comparable filings
  • Pay-setting controls: 6 of 6 controls in place; rating input score 100
    • Compensation committee: Pass
    • Independent consultant: Pass
    • Other Form 990s reviewed: Pass
    • Written employment contract: Pass
    • Compensation survey or study: Pass
    • Board or committee approval: Pass
  • Foreign activity oversight: Scored; rating input score 0
  • Grant itemization coverage: Scored; rating input score 0
  • Major donor itemization: Yes; rating input score 100
  • Related-party transparency: Limited

Accountability

  • Independent voting board: 96.3%; rating input score 96; 51st percentile among comparable filings
  • Governance controls: 9 of 9 controls in place; rating input score 100
    • Conflict-of-interest policy: Pass
    • Whistleblower policy: Pass
    • Document-retention policy: Pass
    • CEO compensation review process: Pass
    • Other executive compensation review process: Pass
    • Form 990 shared with the board: Pass
    • Board meeting minutes documented: Pass
    • Audit committee oversight: Pass
    • Independent financial-statement audit: Pass

Sustainability

  • Operating margin: 21.5%; rating input score 88; 88th percentile among comparable filings
  • Total-asset coverage ratio: 6.01; rating input score 87; 87th percentile among comparable filings
  • Liabilities to assets ratio: 0.04; rating input score 91; 91st percentile among comparable filings
  • Officer compensation ratio: 7.3%; rating input score 7; 7th percentile among comparable filings

Growth

  • Program expense growth: 7.5% per year; rating input score 100; 61st percentile among comparable filings
  • Revenue growth: 5.9% per year; rating input score 100; 51st percentile among comparable filings
  • Asset growth: 8.2% per year; rating input score 100; 60th percentile among comparable filings

Details

  • What they do: 5 programs and campaigns described on the official site · 1 operating location identified
  • Where the money goes: 68.2% of revenue deployed · 80.4% of spending went to programs
  • Governance: 52 of 54 board members independent · 9 of 9 filing controls reported
  • Programs: 2 filed program accomplishments · $60.1M in reported program spending
  • Leadership: top reported pay $904K · 71 people listed · 6 of 6 pay-setting controls reported
  • Highest-paid contractors: 5 contractors listed · $9.9M reported
  • Consistency: 38 of 38 current checks pass
  • Schedules: 11 filed schedules · includes major donors, foreign activity, and executive pay
  • Filing history: 16 filing years from 2009 to 2024
  • Contacts: How to reach this organization
  • Money network: 18 filed money-flow records
  • Related organizations: 5 filed related-organization links
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.
  • Staff and benefit plans: Retirement and health plans the organization files with the Department of Labor, and the people in them.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • High — Transparency & Controls: Foreign activity oversight scored 0/100.
  • High — Transparency & Controls: Grant itemization coverage scored 0/100.
  • Moderate — Financial Efficiency: Fundraising efficiency scored 31/100.
  • High — Sustainability: Officer compensation ratio scored 7/100.