The Minnesota Search Engine Marketing Association
Nonprofit profile at a glance
- EIN
- 454147353
- IRS 990-EZ coverage
- 2020–2025
- Forms available
- Form 990 2019, Form 990-EZ 2025
- Location
- Roseville, MN, USA
- Phone
- 6125672736
- Rating confidence
- Limited
Reported finances
- Revenue
- $3,732
- Expenses
- $4,435
- Assets
- $20,597
Source: IRS Form 990-EZ. Selected filing: tax year 2025. Amounts in USD.
Leadership & pay
10 people listed
Executive titles in this filing
- ANGI MOORE (President)
- ABLE JOHNSON (Vice President)
- MICHELLE STINSON ROSS (President)
People named in this filing
- ANGI MOORE (President)
- ABLE JOHNSON (Vice President)
- CASEY CORNELL (Director)
Selected names, not a complete roster or a statement of current roles. Open leadership details for the complete filed list.
Source: IRS Form 990-EZ. Selected filing: tax year 2025. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
Internet marketing promote better standards and methods within the internet marketing industry through seminars, publications and knowledge sharing sessions.
What it reported doing in 2025
The Organization provided a mix of free & paid monthly networking & learning events both in-person & online. We continued a regular schedule of in-person events through December 2025. Registrations & attendance numbers at monthly meetings picked up in 2025 & ranged between 10-40.
Operating model
- Revenue model
- Cannot be determined from the filing. The filing does not provide enough consistent revenue detail to tell how this nonprofit funds its work.
- Distribution model
- Cannot be determined from the filing. The filing does not provide enough consistent spending detail to tell whether the nonprofit works directly or through others.
The verdict
- The available evidence is not sufficient to produce an overall rating for this filing. This is not a warning sign.
Rating breakdown
- Financial Efficiency: NotEnoughData
- Transparency & Controls: 82
- Sustainability: 41
- Growth: 20
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: Limited
- Program expense ratio: Limited
Transparency & Controls
- Consistency checks: 100%; rating input score 100; 51st percentile among comparable filings
- Major donor itemization: Limited
Sustainability
- Operating margin: -18.8%; rating input score 22; 22nd percentile among comparable filings
- Total-asset coverage ratio: 4.64; rating input score 82; 82nd percentile among comparable filings
- Liabilities to assets ratio: Limited
- Officer compensation ratio: 0%; rating input score 56; 56th percentile among comparable filings
Growth
- Program expense growth: Limited
- Revenue growth: -1.4% per year; rating input score 0; 44th percentile among comparable filings
- Asset growth: 16.8% per year; rating input score 100; 81st percentile among comparable filings
Details
- Where the money goes: Financial trends and filed revenue, expense, asset, and liability detail
- Governance: Filed governance answers
- Accomplishments: 1 filed program accomplishment
- Leadership: top reported pay $0 · 10 people listed
- Consistency: 5 of 5 current checks pass
- Schedules: 2 filed schedules
- Filing history: 5 filing years from 2020 to 2025
- Contacts: How to reach this organization
- People: Everyone the filings name, and which of them the filings identify by more than a name.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- High — Growth: Revenue growth scored 0/100.
- High — Sustainability: Operating margin scored 22/100.
- Review — Sustainability: Officer compensation ratio scored 56/100.