The Maple Counseling Center

What it reported doing in 2025

The maple counseling center (maple) provides low-cost comprehensive mental health services to individuals of all ages, couples, and families, and training of graduates and postgraduates for licensure in the mental health field. Maple's diverse client population comes from communities primarily within the greater los angeles area and throughout all of California.maple relies primarily on support from government, foundations, corporations, and individuals to supplement its free or reduced client fees, which constitutes 17% of annual revenue. Client fees are on a sliding scale and determined based on the client's annual income.maple's programs serve a primarily low-income clientele. Using hud guidelines for los angeles county, 70% of maple's clients are considered low-income, with 56% considered extremely low-income income with annual wages of less than $30,000. The average fee per session in 2025 was $27. Maple services support the mental well-being of individuals of all ages - from toddlers through the advanced elderly - and include counseling for adults, couples, older adults, teens, children, and families. Maple also offers several school-based programs from pre-k to 12th grade, including individual counseling, group therapy, parent and teacher/staff education, as well as social-emotional learning for tk-5th grade schools via the longstanding community circle program. Maple also offers an innovative program through its briskin - wilder welcome center that provides free support to anyone needing mental health care within los angeles county to assess their needs and get connected with appropriate services within one's financial means, providing follow-up case management support to ensure everyone leaves maple successfully on the road to wellbeing.maple's dual mission-to serve clients and to train clinicians-allows us to leverage low-cost clinical time of trainees and associates to provide high quality services that are accessible on a sliding fee scale. In 2025, maple served 6,477 individuals, including 1,490 therapy client through its clinic and via telehealth, 1,527 served through the briskin/wilder welcome center, and 2,747 youth and parents through school-based and art therapy programs. 53% of all individuals served received free support. Maple also provided training to 152 masters-level trainees, supervised by licensed clinical staff and supported by a broader volunteer network of 403 individuals. Therapy services were provided by 152 graduate students in marriage and family therapy, social work, and clinical counseling, supervised by highly qualified licensed clinical staff and a volunteer network of 53 licensed therapists.therapy services are provided by graduate and post-graduate students in marriage and family therapy, social work, and clinical counseling who are working toward licensure in the state of California. These trainees and associates are supervised by highly qualified licensed clinical staff, as well as an additional 50 offsite volunteer licensed clinical therapists.

Financial Efficiency

• Mission deployment rate: 88.9%; rating input score 89
• Program expense ratio: 81.2%; rating input score 81
• Fundraising efficiency: $6.38 raised per $1 spent on fundraising; rating input score 21; 21st percentile among comparable filings

Transparency & Controls

• Consistency checks: 93.8%; rating input score 94; 21st percentile among comparable filings
• Pay-setting controls: 3 of 6 controls in place; rating input score 50
  • Compensation committee: Pass
  • Independent consultant: Missing
  • Other Form 990s reviewed: Missing
  • Written employment contract: Pass
  • Compensation survey or study: Missing
  • Board or committee approval: Pass
• Foreign activity oversight: Limited
• Grant itemization coverage: Limited
• Major donor itemization: Yes; rating input score 100
• Related-party transparency: Limited

Accountability

• Independent voting board: 97.1%; rating input score 97; 26th percentile among comparable filings
• Governance controls: 9 of 9 controls in place; rating input score 100
  • Conflict-of-interest policy: Pass
  • Whistleblower policy: Pass
  • Document-retention policy: Pass
  • CEO compensation review process: Pass
  • Other executive compensation review process: Pass
  • Form 990 shared with the board: Pass
  • Board meeting minutes documented: Pass
  • Audit committee oversight: Pass
  • Independent financial-statement audit: Pass

Sustainability

• Operating margin: -8.2%; rating input score 11; 11th percentile among comparable filings
• Total-asset coverage ratio: 2.3; rating input score 62; 62nd percentile among comparable filings
• Liabilities to assets ratio: 0.23; rating input score 32; 32nd percentile among comparable filings
• Officer compensation ratio: 18.3%; rating input score 17; 17th percentile among comparable filings

Growth

• Program expense growth: 8.5% per year; rating input score 100; 55th percentile among comparable filings
• Revenue growth: 9.1% per year; rating input score 100; 62nd percentile among comparable filings
• Asset growth: 19.1% per year; rating input score 100; 83rd percentile among comparable filings