The Keitt Institute Inc
Nonprofit profile at a glance
- EIN
- 650819244
- IRS 990-EZ coverage
- 2018–2025
- Forms available
- Form 990-EZ 2025, Form 990-N 2017
- Location
- Acworth, GA, USA
- Phone
- 6787733573
- Rating
- 41
- Verdict
- MIXED
- Rating confidence
- Moderate
- Sector
- Human Service Organizations
Reported finances
- Revenue
- $70,783
- Expenses
- $118,715
- Assets
- $68,874
- Liabilities
- $1,612
Source: IRS Form 990-EZ. Selected filing: tax year 2025. Amounts in USD.
Leadership & pay
9 people listed
Executive titles in this filing
- DR JENNIFER KEITT (CEO)
People named in this filing
- JAMETTA BARDEN (BOARD MEMBER)
- DONNA FORD (BOARD MEMBER)
- DR GEORGE GRANT (BOARD MEMBER)
Selected names, not a complete roster or a statement of current roles. Open leadership details for the complete filed list.
Source: IRS Form 990-EZ. Selected filing: tax year 2025. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
The keitt institute is a center for emotional development and well-being, specializing in helping people become intelligent about their emotions to succeed in life. Using the best practices from instructional design, effective communication, and educational psychology, the keitt institute creates high-powered, engaging, research-driven experiences.
What it reported doing in 2025
The keitt institute is dedicated to empowering individuals and organizations through transformative experiences. Founded by mother-daughter team dr. Jennifer keitt and morgan holmes, we specialize in delivering training and personal development programs designed to activate potential and drive meaningful change. Our mission is to empower leaders to flourish by providing innovative, science-backed tools and experiences that inspire transformation.
Operating model
- Revenue model
- Earned-program. 60% of the money available for current operations came from fees and other program revenue.
- Distribution model
- Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
The verdict
MIXED - The filed numbers largely add up and revenue has grown recently. A relatively small share of available resources goes toward mission work and a relatively small share of total spending goes to programs.
Rating breakdown
- Financial Efficiency: 8
- Transparency & Controls: 82
- Sustainability: 18
- Growth: 60
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 8.5%; rating input score 9
- Program expense ratio: 5.1%; rating input score 5
Transparency & Controls
- Consistency checks: 100%; rating input score 100; 51st percentile among comparable filings
- Major donor itemization: Limited
Sustainability
- Operating margin: -67.7%; rating input score 10; 10th percentile among comparable filings
- Total-asset coverage ratio: 0.58; rating input score 34; 34th percentile among comparable filings
- Liabilities to assets ratio: 0.02; rating input score 21; 21st percentile among comparable filings
- Officer compensation ratio: 43.8%; rating input score 4; 4th percentile among comparable filings
Growth
- Program expense growth: -28.6% per year; rating input score 0; 15th percentile among comparable filings
- Revenue growth: 7.9% per year; rating input score 100; 77th percentile among comparable filings
- Asset growth: 13.3% per year; rating input score 100; 76th percentile among comparable filings
Details
- Where the money goes: 8.5% of revenue deployed · 5.1% of spending went to programs
- Governance: Filed governance answers
- Accomplishments: 1 filed program accomplishment · $6K in reported program spending
- Leadership: top reported pay $0 · 9 people listed
- Consistency: 8 of 8 current checks pass
- Schedules: 2 filed schedules
- Filing history: 8 filing years from 2018 to 2025
- Contacts: How to reach this organization
- Money network: 1 filed money-flow record
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- High — Financial Efficiency: Mission deployment rate scored 9/100.
- High — Financial Efficiency: Program expense ratio scored 5/100.
- High — Sustainability: Operating margin scored 10/100.
- High — Growth: Program expense growth scored 0/100.
- Moderate — Sustainability: Total-asset coverage ratio scored 34/100.
- High — Sustainability: Officer compensation ratio scored 4/100.
- High — Sustainability: Liabilities to assets ratio scored 21/100.