The Joan Ganz Cooney Center for Educational Media and Research Inc
Nonprofit profile at a glance
- EIN
- 208783702
- IRS 990 coverage
- 2009–2024
- Forms available
- Form 990 2024
- Location
- New York, NY, USA
- Phone
- 2125953456
- Rating
- 65
- Verdict
- SUPPORTED
- Rating confidence
- Moderate
- Sector
- Educational Services and Schools - Other
Reported finances
- Revenue
- $2,838,885
- Expenses
- $2,885,518
- Assets
- $34,455,327
- Liabilities
- $6,696,630
Source: IRS Form 990. Selected filing: tax year 2024. Amounts in USD.
Leadership & pay
12 people listed
Executive titles in this filing
- SHERRIE ROLLINS WESTIN (CEO/PRESIDENT OF SESAME WORKSHOP)
- MICHAEL PRESTON (EXECUTIVE DIRECTOR JGC CENTER)
Highest reported compensation
- SHERRIE ROLLINS WESTIN (CEO/PRESIDENT OF SESAME WORKSHOP): $1,136,265 total reported compensation
- STEPHEN YOUNGWOOD (FORMER DIRECTOR): $761,041 total reported compensation
- VALERIE MITCHELL-JOHNSTON (SECRETARY): $550,026 total reported compensation
Source: IRS Form 990. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
Named for the co-founder and visionary behind sesame street, the joan ganz cooney center is an independent research and innovation lab within sesame workshop that advances positive futures for kids in the digital world. We conduct research (see schedule o)on emerging technologies and collaborate with technologists, digital media producers, and educators to put this research into action to support children's learning and well-being. We facilitate an international network of researchers and partner with young people themselves, elevating their voices in our research and engaging them in co-designing digital media experiences. We also work directly with policy makers and investors to drive national conversations and decisions that help children thrive within our digital world.
What it reported doing in 2024
During fiscal year 2025, the joan ganz cooney center (jgcc) advanced its mission to support the design of digital media and technology that promote children's learning, development, and well-being. The center carried out research, design-based initiatives, professional learning programs, and field-building activities that translated evidence from child development and learning sciences into practical guidance for industry professionals, educators, and other stakeholders working in children's digital environments.(see schedule o)the center's work during the year focused on literacy innovation, responsible technology design, and professional capacity building, with the goal of improving the quality of digital products and experiences available to children and families.major initiatives and programmatic highlights: sandbox for literacy innovationsthe sandbox for literacy innovation supported the development of digital products for children by integrating research on literacy development and participatory design practices into product design and testing processes. Through this initiative, the center partnered with digital media and educational technology developers to provide research expertise, facilitate co-design activities with children, and conduct formative evaluations of product concepts and prototypes.during fy25, sandbox projects addressed a range of literacy-related topics, including early reading, writing, and language development, and included work with emerging digital tools such as ai-enabled learning applications. The center's staff provided guidance on aligning product features with evidence-based literacy practices and supported iterative refinement based on feedback from children and other stakeholders.the sandbox continued to be supported by philanthropic funding, including a multi-year investment from the walton family foundation. This support enabled the center to expand its capacity to work with product teams and to document and share lessons learned from applied research and co-design activities.responsible innovation in technology for children (ritec) and digital well-beingin fy25, the center continued its participation as the u.s.-based partner in the responsible innovation in technology for children (ritec) initiative, an international collaboration focused on understanding how digital products affect children's well-being. The center contributed to research dissemination, development of practitioner-oriented resources, and engagement with industry partners seeking to apply child-centered design frameworks.the center supported activities designed to help companies interpret research findings and incorporate well-being considerations into product design processes. These activities included workshops, convenings, and contributions to communities of practice involving researchers, designers, and other professionals working in children's digital play and media.through this work, the center advanced its charitable purpose by supporting the responsible design of digital environments for children and increasing access to research-based guidance for practitioners.well-being by design fellowshipthe well-being by design (wbxd) fellowship provided professional learning opportunities for individuals working in children's media and technology. The fellowship offered a structured program through which participants engaged with research on child development and well-being and applied these concepts to projects they were actively developing.during fy25, fellows participated in workshops, peer learning sessions, and design reviews, including feedback sessions involving a youth design team. The fellowship emphasized early-stage design decisions and encouraged participants to consider children's developmental needs throughout the product development process.the center continued to refine the fellowship model based on participant feedback and outcomes, with support from philanthropic and corporate funders. The program contri
Operating model
- Revenue model
- Donor-supported. 61% of the money available for current operations came from contributions and gifts.
- Distribution model
- Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
The verdict
SUPPORTED - A large share of available resources goes toward mission work and most voting board members are independent. Few specific pay-setting methods are documented in the filing; unanswered boxes are not proof of absence and the filing reports few safeguards for money sent abroad.
Rating breakdown
- Financial Efficiency: 77
- Transparency & Controls: 44
- Accountability: 86
- Sustainability: 48
- Growth: 20
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 86.5%; rating input score 87
- Program expense ratio: 75.3%; rating input score 75
- Fundraising efficiency: $8.41 raised per $1 spent on fundraising; rating input score 32; 32nd percentile among comparable filings
Transparency & Controls
- Consistency checks: 100%; rating input score 100; 63rd percentile among comparable filings
- Pay-setting controls: 0 of 6 controls in place; rating input score 0
- Compensation committee: Missing
- Independent consultant: Missing
- Other Form 990s reviewed: Missing
- Written employment contract: Missing
- Compensation survey or study: Missing
- Board or committee approval: Missing
- Foreign activity oversight: Scored; rating input score 0
- Grant itemization coverage: Scored; rating input score 0
- Major donor itemization: Yes; rating input score 100
- Related-party transparency: Limited
Accountability
- Independent voting board: 83.3%; rating input score 83; 16th percentile among comparable filings
- Governance controls: 8 of 9 controls in place; rating input score 89
- Conflict-of-interest policy: Pass
- Whistleblower policy: Pass
- Document-retention policy: Pass
- CEO compensation review process: Pass
- Other executive compensation review process: Fail
- Form 990 shared with the board: Pass
- Board meeting minutes documented: Pass
- Audit committee oversight: Pass
- Independent financial-statement audit: Pass
Sustainability
- Operating margin: -1.6%; rating input score 28; 28th percentile among comparable filings
- Total-asset coverage ratio: 11.94; rating input score 92; 92nd percentile among comparable filings
- Liabilities to assets ratio: 0.19; rating input score 45; 45th percentile among comparable filings
- Officer compensation ratio: 12.4%; rating input score 24; 24th percentile among comparable filings
Growth
- Program expense growth: -0.8% per year; rating input score 0; 11th percentile among comparable filings
- Revenue growth: -4.3% per year; rating input score 0; 4th percentile among comparable filings
- Asset growth: 6% per year; rating input score 100; 40th percentile among comparable filings
Details
- Where the money goes: 86.5% of revenue deployed · 75.3% of spending went to programs
- Governance: 5 of 6 board members independent · 8 of 9 filing controls reported
- Programs: 1 filed program accomplishment · $2.2M in reported program spending
- Leadership: top reported pay $1.1M · 12 people listed · 0 of 6 pay-setting controls reported
- Consistency: 26 of 26 current checks pass
- Schedules: 7 filed schedules · includes major donors, foreign activity, and executive pay
- Filing history: 16 filing years from 2009 to 2024
- Contacts: How to reach this organization
- Related organizations: 12 filed related-organization links
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- High — Transparency & Controls: Pay-setting controls scored 0/100.
- High — Transparency & Controls: Foreign activity oversight scored 0/100.
- High — Transparency & Controls: Grant itemization coverage scored 0/100.
- Moderate — Financial Efficiency: Fundraising efficiency scored 32/100.
- High — Growth: Program expense growth scored 0/100.
- High — Growth: Revenue growth scored 0/100.
- High — Sustainability: Operating margin scored 28/100.
- Review — Accountability: Governance controls: Other executive compensation review process not reported.
- High — Sustainability: Officer compensation ratio scored 24/100.
- Moderate — Sustainability: Liabilities to assets ratio scored 45/100.