The Iowa Children's Museum

Nonprofit profile at a glance

EIN
421461422
IRS 990 coverage
2010–2024
Forms available
Form 990 2024, Form 990-T 2024
Location
Coralville, IA, USA
Phone
3196256255
Rating
84
Verdict
STRONG
Rating confidence
Moderate
Sector
Children's Museums

Official website

Reported finances

Revenue
$1,957,392
Expenses
$2,141,681
Assets
$3,780,783
Liabilities
$467,023

Source: IRS Form 990. Selected filing: tax year 2024. Amounts in USD.

Leadership & pay

22 people listed

Executive titles in this filing

  • CAPPS JEFF (EXECUTIVE DIRECTOR)

Highest reported compensation

  • CAPPS JEFF (EXECUTIVE DIRECTOR): $144,743 total reported compensation

Source: IRS Form 990. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

To inspire every child to imagine, create, discover, and explore through the power of play.

What it reported doing in 2024

The Iowa children's museum (the icm) has five educational initiatives that informs the creation of all programs and exhibits. These include stem (science, technology, engineering & math), financial literacy, school readiness, healthy kids and arts & culture. The active learning experiences that are associated with these initiatives embody best practices of informal education and advance 21st century skills. In fy25, the museum served more than 190,000 individuals over the course of the year. Some of the museum's specific community-based programs and accomplishments are as follows:25th anniversary and "potential space" exhibit: during fy25, the icm celebrated its 25th anniversary at coral ridge mall. The commemoration of this milestone included a gathering of friends and supporters at a ribbon cutting for a traveling exhibit. "potential space" is a photography exhibition created by California-based artist nancy richards farese. The exhibit features a range of framed photographs, banners, floor decals and vinyl wall art depicting children playing in more than a dozen countries. The exhibit was on display for seven weeks -- made available to regular visitors on a daily/weekly basis and to special guests during hosted gallery hours. School readiness grant and new festival: the icm completed its multi-year school readiness grant project through the institute for museum and library services (imls) and boston children's museum. This project helped solidify and advance the yearslong partnership between the museum and the coralville public library. The final year of the grant saw the organizations collaborating on a permanent book walk in north ridge park and the launch of a family-focused musical festival called "playing in the park."community connections: during fy25, the icm continued to serve as a strong leader and collaborator -- both locally and at the state level. The organization advanced its relationship with the nasa Iowa space grant consortium, launching a library-based "space stations" program and hosting a consortium summer intern for the first time. The museum's excecutive director was selected to serve at the statewide arts caucus, while continuing to lead "arts & culture" day for the community leadership program and serve on the board of the local convention and visitors bureau. In conjunction with its new strategic plan, the organization launched a community-wide survey, garnering more than 450 responses, leading to a series of community conversations later in the year. Stem smart programs: stem smart encourages literacy and healthy development by providing programs that allow children to apply an understanding of how the world works within the areas of science, technology, engineering and math. This work is accomplished through various programs, including family free nights and community outreach programs. This year, the museum continued its "stem in the community" program with local partners, while greatly increasing the number of students particpating in the "tech trek drop-off initiative and laying the foundation for a new in-museum program called "afterschool studio."icm for everyone and icm2go: the museum continued with a range of accessibility initiatives throughout the fiscal year, with more than 42,000 free and reduced museum admissions being offered. The icm2go program connects icm's "play to learn" model with children and families on-location throughout the eastern Iowa corridor. More than 19,000 people were served through programs like this, with more than 8,000 local/regional students coming to the museum for field trips. Nearly 3,000 families had museum memberships throughout the year. Move it! Dig it! Do it! And jack splat: these two large-scale, free, outdoor community events continue to provide the icm a tremendous opportunity to connect with the community. For the fourth straight year, jack splat was held in a downtown Iowa city park as a means of increasing access. The icm and various partners invite

Operating model

Revenue model
Mixed. Its operating money came from several sources; no one source provided a clear majority.
Distribution model
Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
  • Includes noncash contributions: Reported contributions include donated property or goods.

The verdict

STRONG - A large share of available resources goes toward mission work and the filed numbers largely add up. Fundraising costs are high for each dollar raised and expenses are high relative to revenue.

Rating breakdown

  • Financial Efficiency: 73
  • Transparency & Controls: 92
  • Accountability: 100
  • Sustainability: 37
  • Growth: 100

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: 84.3%; rating input score 84
  • Program expense ratio: 76.2%; rating input score 76
  • Fundraising efficiency: $3.72 raised per $1 spent on fundraising; rating input score 12; 12th percentile among comparable filings

Transparency & Controls

  • Consistency checks: 100%; rating input score 100; 63rd percentile among comparable filings
  • Pay-setting controls: Limited
  • Foreign activity oversight: Limited
  • Grant itemization coverage: Limited
  • Major donor itemization: Yes; rating input score 100
  • Related-party transparency: Limited

Accountability

  • Independent voting board: 100%; rating input score 100; 63rd percentile among comparable filings
  • Governance controls: 8 of 8 controls in place; rating input score 100
    • Conflict-of-interest policy: Pass
    • Whistleblower policy: Pass
    • Document-retention policy: Pass
    • CEO compensation review process: Pass
    • Other executive compensation review process: NotApplicable
    • Form 990 shared with the board: Pass
    • Board meeting minutes documented: Pass
    • Audit committee oversight: Pass
    • Independent financial-statement audit: Pass

Sustainability

  • Operating margin: -9.4%; rating input score 18; 18th percentile among comparable filings
  • Total-asset coverage ratio: 1.77; rating input score 61; 61st percentile among comparable filings
  • Liabilities to assets ratio: 0.12; rating input score 39; 39th percentile among comparable filings
  • Officer compensation ratio: 6.8%; rating input score 48; 48th percentile among comparable filings

Growth

  • Program expense growth: 2.4% per year; rating input score 100; 28th percentile among comparable filings
  • Revenue growth: 3.9% per year; rating input score 100; 37th percentile among comparable filings
  • Asset growth: 0.7% per year; rating input score 100; 20th percentile among comparable filings

Details

  • Where the money goes: 84.3% of revenue deployed · 76.2% of spending went to programs
  • Governance: 19 of 19 board members independent · 8 of 8 filing controls reported
  • Programs: 1 filed program accomplishment · $1.6M in reported program spending
  • Leadership: top reported pay $145K · 22 people listed
  • Consistency: 33 of 33 current checks pass
  • Schedules: 5 filed schedules · includes major donors
  • Filing history: 15 filing years from 2010 to 2024
  • Contacts: How to reach this organization
  • Money network: 1 filed money-flow record
  • Related organizations: Filed and resolved organization relationships.
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • High — Financial Efficiency: Fundraising efficiency scored 12/100.
  • High — Sustainability: Operating margin scored 18/100.
  • Moderate — Sustainability: Liabilities to assets ratio scored 39/100.
  • Moderate — Sustainability: Officer compensation ratio scored 48/100.