The Image Initiative Inc
Nonprofit profile at a glance
- EIN
- 611494484
- IRS 990-EZ coverage
- 2018–2025
- Forms available
- Form 990-EZ 2025, Form 990-N 2017
- Location
- Dewitt, NY, USA
- Phone
- 3158831337
- Rating
- 75
- Verdict
- SUPPORTED
- Rating confidence
- Moderate
- Sector
- Girls Clubs
Reported finances
- Revenue
- $157,100
- Expenses
- $184,486
- Assets
- $39,543
- Liabilities
- $13,779
Source: IRS Form 990-EZ. Selected filing: tax year 2025. Amounts in USD.
Leadership & pay
10 people listed
Executive titles in this filing
- NICOLE R WATKINS (FOUNDER AND PRESIDENT)
- COLETTE MONTGOMERY PHD (VICE PRESIDENT)
- TIFFANY C RUSH (VICE PRESIDENT)
People named in this filing
- NICOLE R WATKINS (FOUNDER AND PRESIDENT)
- COLETTE MONTGOMERY PHD (VICE PRESIDENT)
- TIFFANY C RUSH (VICE PRESIDENT)
Selected names, not a complete roster or a statement of current roles. Open leadership details for the complete filed list.
Source: IRS Form 990-EZ. Selected filing: tax year 2025. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
The image initiative, inc. Is in the business of life enhancement that facilitates instilling pride in young women through collaborative education, ethnographic mini-conferences and supplemental programming such as workshops, field trips and mentoring initiatives.
What it reported doing in 2025
The image initiative, inc. Has provided young women in the syracuse community financial support to attend college or pursue trade careers through the dr. Bridget l. Lawson i.m.a.g.e scholarship. This private scholarship was established with dr. Lawson's family, the image initiative, inc. And donors to continue her legacy in the syracuse community.
Operating model
- Revenue model
- Donor-supported. 100% of the money available for current operations came from contributions and gifts.
- Distribution model
- Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
The verdict
SUPPORTED - The filed numbers largely add up and program spending has grown recently. A relatively small share of total spending goes to programs and expenses are high relative to revenue.
Rating breakdown
- Financial Efficiency: 58
- Transparency & Controls: 100
- Sustainability: 18
- Growth: 100
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 61.6%; rating input score 62
- Program expense ratio: 52.4%; rating input score 52
Transparency & Controls
- Consistency checks: 100%; rating input score 100; 52nd percentile among comparable filings
- Major donor itemization: Yes; rating input score 100
Sustainability
- Operating margin: -17.4%; rating input score 8; 8th percentile among comparable filings
- Total-asset coverage ratio: 0.21; rating input score 20; 20th percentile among comparable filings
- Liabilities to assets ratio: 0.35; rating input score 11; 11th percentile among comparable filings
- Officer compensation ratio: 0%; rating input score 63; 63rd percentile among comparable filings
Growth
- Program expense growth: 20.3% per year; rating input score 100; 75th percentile among comparable filings
- Revenue growth: 13.6% per year; rating input score 100; 73rd percentile among comparable filings
- Asset growth: 8.9% per year; rating input score 100; 56th percentile among comparable filings
Details
- Where the money goes: 61.6% of revenue deployed · 52.4% of spending went to programs
- Governance: Filed governance answers
- Accomplishments: 2 filed program accomplishments · $97K in reported program spending
- Leadership: top reported pay $0 · 10 people listed
- Consistency: 8 of 8 current checks pass
- Schedules: 3 filed schedules
- Filing history: 8 filing years from 2018 to 2025
- Contacts: How to reach this organization
- Money network: Resolved incoming and outgoing counterparties from filed money flows.
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- Review — Financial Efficiency: Program expense ratio scored 52/100.
- High — Sustainability: Operating margin scored 8/100.
- High — Sustainability: Total-asset coverage ratio scored 20/100.
- High — Sustainability: Liabilities to assets ratio scored 11/100.