The Growing Kindness Project

Nonprofit profile at a glance

EIN
843516509
IRS 990-EZ coverage
2021–2024
Forms available
Form 990-EZ 2024
Location
Conway, WA, USA
Phone
3609205530
Rating
67
Verdict
SUPPORTED
Rating confidence
Moderate
Sector
Agricultural Programs

Official website

Reported finances

Revenue
$50,245
Expenses
$45,603
Assets
$36,230
Liabilities
$518

Source: IRS Form 990-EZ. Selected filing: tax year 2024. Amounts in USD.

Leadership & pay

5 people listed

Executive titles in this filing

  • Deanna Kitchen (President)
  • Jill Gaynor (Vice President)

People named in this filing

  • Deanna Kitchen (President)
  • Jill Gaynor (Vice President)
  • Kaite Scott (Secretary)

Selected names, not a complete roster or a statement of current roles. Open leadership details for the complete filed list.

Source: IRS Form 990-EZ. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

Our mission is to empower, educate, and encourage individuals to cultivate kindness and connection in their communities by growing and giving flowers.

What it reported doing in 2024

Growing Kindness Retreat: A two-day educational and community-building event for team members and ambassadors. The retreat included farm tours, hands-on floral workshops, and sessions on leadership, giving, and connection.Supported 24 attendees, including 4 scholarship recipients who received full or partial financial assistance to attend. The retreat advanced the organizations mission by strengthening leadership skills, fostering community among volunteers, and equipping participants to share the Growing Kindness mission more effectively in their local communities.

Operating model

Revenue model
Cannot be determined from the filing. The filing does not provide enough consistent revenue detail to tell how this nonprofit funds its work.
Distribution model
Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.

The verdict

SUPPORTED - The filed numbers largely add up. A relatively small share of available resources goes toward mission work and revenue has declined or grown slowly.

Rating breakdown

  • Financial Efficiency: 59
  • Transparency & Controls: 82
  • Sustainability: 50
  • Growth: 40

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: 57%; rating input score 57
  • Program expense ratio: 62.8%; rating input score 63

Transparency & Controls

  • Consistency checks: 100%; rating input score 100; 52nd percentile among comparable filings
  • Major donor itemization: Limited

Sustainability

  • Operating margin: 9.2%; rating input score 61; 61st percentile among comparable filings
  • Total-asset coverage ratio: 0.79; rating input score 40; 40th percentile among comparable filings
  • Liabilities to assets ratio: 0.01; rating input score 27; 27th percentile among comparable filings
  • Officer compensation ratio: 0%; rating input score 56; 56th percentile among comparable filings

Growth

  • Program expense growth: 41.5% per year; rating input score 100; 91st percentile among comparable filings
  • Revenue growth: -9.9% per year; rating input score 0; 24th percentile among comparable filings
  • Asset growth: -17.3% per year; rating input score 0; 11th percentile among comparable filings

Details

  • Where the money goes: 57% of revenue deployed · 62.8% of spending went to programs
  • Governance: Filed governance answers
  • Accomplishments: 8 filed program accomplishments · $29K in reported program spending
  • Leadership: top reported pay $0 · 5 people listed
  • Consistency: 7 of 7 current checks pass
  • Schedules: 2 filed schedules
  • Filing history: 4 filing years from 2021 to 2024
  • Contacts: How to reach this organization
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • Review — Financial Efficiency: Mission deployment rate scored 57/100.
  • High — Growth: Revenue growth scored 0/100.
  • High — Growth: Asset growth scored 0/100.
  • Moderate — Sustainability: Total-asset coverage ratio scored 40/100.
  • High — Sustainability: Liabilities to assets ratio scored 27/100.
  • Review — Sustainability: Officer compensation ratio scored 56/100.