Family Giving Tree
Legal name: The Family Giving Tree
Nonprofit profile at a glance
- EIN
- 770284682
- IRS 990 coverage
- 2011–2024
- Official website data refreshed
- Aug 2026
- Forms available
- Form 990 2024, Form 990-N 2013
- Location
- Santa Clara, CA, USA
- Phone
- 4089463111
- Rating
- 76
- Verdict
- SUPPORTED
- Rating confidence
- Moderate
Reported finances
- Revenue
- $5,552,801
- Expenses
- $5,749,428
- Assets
- $3,226,575
- Liabilities
- $243,311
Source: IRS Form 990. Selected filing: tax year 2024. Amounts in USD.
Leadership & pay
12 people listed
Executive titles in this filing
- JILL MITSCH (CEO)
- JENNIFER CULLENBINE-PIETRASIK (FORMER EXECUTIVE DIRECTOR)
Highest reported compensation
- JESS GUTIERREZ (CHIEF FINANCIAL OFFICER): $195,918 total reported compensation
- JILL MITSCH (CEO): $174,878 total reported compensation
- CHARLOTTE WOOD (DIRECTOR MARKETING & COMMUNICATIONS): $171,240 total reported compensation
Source: IRS Form 990. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
To connect those who can give with those in need through educational support, gifts, and volunteerism.
What it reported doing in 2024
Since its founding in 1990, the organization has held a belief that no one should feel forgotten during the holidays. Delivering a wished-for gift brings joy and hope and delivers the priceless message, "you matter. You have value". The organization works with nearly 300 social services agencies (unhoused support services, community centers, rehabilitation houses, and various non-profit organizations) and schools to support its holiday wish drive. These agencies supply the organization with the name and two specific wishes of the children and individuals they serve year-round. A wish card is printed for each child or individual, detailing age, gender, first name, and the specific gift wishes. These wishes are then distributed to nearly 700 volunteer drive leaders (individuals, social groups, and businesses) who display wish cards - often on holiday trees - in a public area, such as a business lobby. By selecting a wish card, an individual commits to purchasing a gift to donate for those most underserved during the holidays.the organization hosted approximately 2,100 volunteers in 50,000 square feet of donated warehouse space in december 2024 and hosted approximately 3,000 volunteers in 50,000 square feet of donated program space in december 2023, where the donated gifts are then sorted, wrapped, and disbursed to the organization's agency partners for distribution. In addition, the organization maintains a virtual giving tree during the holiday season at wishdrive.org. During the years ended april 30, 2025 and 2024, the organization provided holiday gifts to approximately 45,000 and 44,000 children, respectively.
Operating model
- Revenue model
- Donor-supported. 99% of the money available for current operations came from contributions and gifts.
- Distribution model
- Hybrid. The nonprofit split its reported program spending across 47% for direct work, and 53% for grants.
- Includes noncash contributions: Reported contributions include donated property or goods.
The verdict
SUPPORTED - A large share of available resources goes toward mission work and most voting board members are independent. The filing does not identify recipients for some grant dollars and program spending has declined or grown slowly.
Rating breakdown
- Financial Efficiency: 81
- Transparency & Controls: 64
- Accountability: 100
- Sustainability: 27
- Growth: 60
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 84.5%; rating input score 84
- Program expense ratio: 81.4%; rating input score 81
- Fundraising efficiency: $29.94 raised per $1 spent on fundraising; rating input score 69; 69th percentile among comparable filings
Transparency & Controls
- Consistency checks: 93.3%; rating input score 93; 17th percentile among comparable filings
- Pay-setting controls: 2 of 6 controls in place; rating input score 33
- Compensation committee: Missing
- Independent consultant: Missing
- Other Form 990s reviewed: Missing
- Written employment contract: Missing
- Compensation survey or study: Pass
- Board or committee approval: Pass
- Foreign activity oversight: Limited
- Grant itemization coverage: 54.7%; rating input score 55; 16th percentile among comparable filings
- Major donor itemization: Limited
- Related-party transparency: Limited
Accountability
- Independent voting board: 100%; rating input score 100; 63rd percentile among comparable filings
- Governance controls: 9 of 9 controls in place; rating input score 100
- Conflict-of-interest policy: Pass
- Whistleblower policy: Pass
- Document-retention policy: Pass
- CEO compensation review process: Pass
- Other executive compensation review process: Pass
- Form 990 shared with the board: Pass
- Board meeting minutes documented: Pass
- Audit committee oversight: Pass
- Independent financial-statement audit: Pass
Sustainability
- Operating margin: -3.5%; rating input score 23; 23rd percentile among comparable filings
- Total-asset coverage ratio: 0.56; rating input score 20; 20th percentile among comparable filings
- Liabilities to assets ratio: 0.08; rating input score 64; 64th percentile among comparable filings
- Officer compensation ratio: 11.5%; rating input score 26; 26th percentile among comparable filings
Growth
- Program expense growth: -0.7% per year; rating input score 0; 12th percentile among comparable filings
- Revenue growth: 1.6% per year; rating input score 100; 18th percentile among comparable filings
- Asset growth: 9.7% per year; rating input score 100; 57th percentile among comparable filings
Details
- What they do: 4 programs and campaigns described on the official site · 1 operating location identified
- Where the money goes: 84.5% of revenue deployed · 81.4% of spending went to programs
- Governance: 9 of 9 board members independent · 9 of 9 filing controls reported
- Programs: 2 filed program accomplishments · $4.7M in reported program spending
- Leadership: top reported pay $196K · 12 people listed · 2 of 6 pay-setting controls reported
- Consistency: 34 of 35 current checks pass · 1 finding to review
- Schedules: 6 filed schedules · includes grants and executive pay
- Filing history: 13 filing years from 2011 to 2024
- Contacts: How to reach this organization
- Money network: 136 filed money-flow records
- Related organizations: 132 filed related-organization links
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
- Staff and benefit plans: Retirement and health plans the organization files with the Department of Labor, and the people in them.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- Review — Transparency & Controls: Grant itemization coverage scored 55/100.
- High — Growth: Program expense growth scored 0/100.
- High — Sustainability: Operating margin scored 23/100.
- High — Sustainability: Total-asset coverage ratio scored 20/100.
- High — Sustainability: Officer compensation ratio scored 26/100.
- Review — Transparency & Controls: Domestic grant itemization did not reconcile in the filed values.