Dynamic Catholic

Legal name: The Dynamic Catholic Institute

Nonprofit profile at a glance

EIN
264549213
IRS 990 coverage
2010–2024
Official website data refreshed
Sep 2026
Forms available
Form 990 2024
Location
Cincinnati, OH, USA
Phone
8599807900
Rating
68
Verdict
SUPPORTED
Rating confidence
Moderate
Sector
Roman Catholic
Affiliation
Christianity

Official website

Reported finances

Revenue
$27,519,507
Expenses
$22,276,406
Assets
$47,851,574
Liabilities
$2,489,125

Source: IRS Form 990. Selected filing: tax year 2024. Amounts in USD.

Leadership & pay

14 people listed

Executive titles in this filing

  • MATTHEW KELLY (CEO)
  • ANDREW KRUMME (PRESIDENT)

Highest reported compensation

  • MATTHEW KELLY (CEO): $1,564,064 total reported compensation
  • ANDREW KRUMME (PRESIDENT): $267,428 total reported compensation
  • CHRISTOPHER KAISER (SENIOR DEVELOPMENT OFFICER): $201,931 total reported compensation

Source: IRS Form 990. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

Our mission is to serve you. We don’t know what brought you here, but we hope to keep you coming back by giving you exactly what you need right when you need it. There will be times when you know what you need. There’ll be other times when you don’t know what you need, but you know you need something. Whatever you are facing in your life, we are here for you. Dynamic Catholic isn’t just a website. It’s a community, a movement, a group of people much like yourself who are trying to make sense of life and live the best life they can.

What it reported doing in 2024

Evangelization program: dynamic catholic's parish book program is the #1 evangelization program in america. Every christmas and easter, 32% of the people who come to church are there for the only time all year. Because we believe the right book at the right time changes lives, we created the parish book program to help parishes that want to do something about this. Books are powerful. We give parishes the opportunity to purchase bulk quantities of amazing books at incredibly low prices. Each year, the titles offered through this program are intentionally selected and designed to invite and inspire people with content that is written just for them. Since this initiative began, 10,000 parishes have partnered with dynamic catholic to give out over 65 million books books that have touched the lives of countless people. These parishes have been impacted as well with increased participation in the mass and greater financial giving by their parishioners. Drawing on what we know from experience with the parish book program about the right book, dynamic catholic has innovated two other large-scale evangelization programs: the holy moments movement and eucharistic consecration. The goal of these initiatives is to share the impactful content of two books (holy moments and 33 days to eucharistic glory) with millions of people and invite them to purchase additional copies for friends and family for only the cost of shipping and handling. The mass distribution of the books is being accomplished through direct mailings to homes, by partnering with schools to sponsor holy moments programs for students, and via websites designed specifically for each book/movement so that getting involved is simple and streamlined for users. Millions of copies of the books have been distributed. Freely available video content and study guides have also been developed to enhance people's experience of the books and encourage enthusiasm for living out the principals of the books in everyday life.

Operating model

Revenue model
Donor-supported. 93% of the money available for current operations came from contributions and gifts.
Distribution model
Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
  • Includes noncash contributions: Reported contributions include donated property or goods.

The verdict

SUPPORTED - The filed numbers largely add up and most voting board members are independent. A relatively small share of available resources goes toward mission work and a relatively small share of total spending goes to programs.

Rating breakdown

  • Financial Efficiency: 51
  • Transparency & Controls: 74
  • Accountability: 85
  • Sustainability: 72
  • Growth: 100

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: 53.7%; rating input score 54
  • Program expense ratio: 59.3%; rating input score 59
  • Fundraising efficiency: $3.65 raised per $1 spent on fundraising; rating input score 14; 14th percentile among comparable filings

Transparency & Controls

  • Consistency checks: 100%; rating input score 100; 62nd percentile among comparable filings
  • Pay-setting controls: 2 of 6 controls in place; rating input score 33
    • Compensation committee: Pass
    • Independent consultant: Missing
    • Other Form 990s reviewed: Missing
    • Written employment contract: Missing
    • Compensation survey or study: Missing
    • Board or committee approval: Pass
  • Foreign activity oversight: Limited
  • Grant itemization coverage: Limited
  • Major donor itemization: Yes; rating input score 100
  • Related-party transparency: Limited

Accountability

  • Independent voting board: 75%; rating input score 75; 14th percentile among comparable filings
  • Governance controls: 8 of 8 controls in place; rating input score 100
    • Conflict-of-interest policy: Pass
    • Whistleblower policy: Pass
    • Document-retention policy: Pass
    • CEO compensation review process: Pass
    • Other executive compensation review process: NotApplicable
    • Form 990 shared with the board: Pass
    • Board meeting minutes documented: Pass
    • Audit committee oversight: Pass
    • Independent financial-statement audit: Pass

Sustainability

  • Operating margin: 19.1%; rating input score 81; 81st percentile among comparable filings
  • Total-asset coverage ratio: 2.15; rating input score 64; 64th percentile among comparable filings
  • Liabilities to assets ratio: 0.05; rating input score 82; 82nd percentile among comparable filings
  • Officer compensation ratio: 5.5%; rating input score 46; 46th percentile among comparable filings

Growth

  • Program expense growth: 8.2% per year; rating input score 100; 62nd percentile among comparable filings
  • Revenue growth: 11.3% per year; rating input score 100; 78th percentile among comparable filings
  • Asset growth: 14.7% per year; rating input score 100; 80th percentile among comparable filings

Details

  • What they do: 3 programs and campaigns described on the official site · 1 operating location identified
  • Where the money goes: 53.7% of revenue deployed · 59.3% of spending went to programs
  • Governance: 6 of 8 board members independent · 8 of 8 filing controls reported
  • Programs: 4 filed program accomplishments · $13.2M in reported program spending
  • Leadership: top reported pay $1.6M · 14 people listed · 2 of 6 pay-setting controls reported
  • Highest-paid contractors: 5 contractors listed · $1.5M reported
  • Consistency: 33 of 33 current checks pass
  • Schedules: 8 filed schedules · includes major donors and executive pay
  • Filing history: 14 filing years from 2010 to 2024
  • Contacts: How to reach this organization
  • Money network: 7 filed money-flow records
  • Related organizations: 2 filed related-organization links
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • Review — Financial Efficiency: Mission deployment rate scored 54/100.
  • Review — Financial Efficiency: Program expense ratio scored 59/100.
  • High — Financial Efficiency: Fundraising efficiency scored 14/100.
  • Moderate — Sustainability: Officer compensation ratio scored 46/100.