The Children's Agenda Inc

Nonprofit profile at a glance

EIN
201547478
IRS 990 coverage
2010–2025
Forms available
Form 990 2025
Location
Rochester, NY, USA
Phone
5852562620
Rating
71
Verdict
SUPPORTED
Rating confidence
Moderate
Sector
Alliance/Advocacy

Reported finances

Revenue
$1,823,791
Expenses
$1,872,470
Assets
$1,042,225
Liabilities
$266,667

Source: IRS Form 990. Selected filing: tax year 2025. Amounts in USD.

Leadership & pay

21 people listed

Executive titles in this filing

  • Larry Marx (CEO)

Highest reported compensation

  • Larry Marx (CEO): $162,611 total reported compensation

Source: IRS Form 990. Selected filing: tax year 2025. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

The Children's Agenda advocates for effective policies and drives evidence-based solutions for the health, education and success of children. We are especially committed to children who are vulnerable because of poverty, racism, health disparities and trauma.

What it reported doing in 2025

The Children's Agenda improves the health, education, and success of children by advocating for effective, equitable policies, especially for families most impacted by poverty, racism, health inequities and trauma. Many communities have programs to help children and families through direct services. To make lasting change, we need to address the root causes of why children and families need services in the first place, and to improve all children's lives, especially the most vulnerable. That's were The Children's Agenda comes in.(Continued on Schedule O)We work across systems, from local neighborhoods to the state capitol, and apply our strengths in policy-driven research, effective parent organizing, and impactful advocacy to improving children's lives and futures. This approach has yielded many wins for children, including: NYS Paid Family Leave Signed into law, supporting 117,851 families for newborn and infant care by 2022; NYS Child Poverty Reduction Act signed into law in 2021, impacting the futures of 895,000 children; 993,700 children included in the Empire State Child Credit, and the first Early Intervention rate increase in decades, benefiting 65,000 children annually. At the local level, our Very Invested Parents (VIP) group harness their lived experiences to drive the advocacy for key agenda areas and systemic reforms, especially with the Rochester City School District in areas like school-based health centers with on-site mental health counseling and restorative practices to improve school climate.

Operating model

Revenue model
Donor-supported. 92% of the money available for current operations came from contributions and gifts.
Distribution model
Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.

The verdict

SUPPORTED - A large share of available resources goes toward mission work and the filed numbers largely add up. Fundraising costs are high for each dollar raised and expenses are high relative to revenue.

Rating breakdown

  • Financial Efficiency: 60
  • Transparency & Controls: 70
  • Accountability: 100
  • Sustainability: 27
  • Growth: 100

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: 66.5%; rating input score 66
  • Program expense ratio: 64%; rating input score 64
  • Fundraising efficiency: $5.88 raised per $1 spent on fundraising; rating input score 20; 20th percentile among comparable filings

Transparency & Controls

  • Consistency checks: 100%; rating input score 100; 63rd percentile among comparable filings
  • Pay-setting controls: 1 of 6 controls in place; rating input score 17
    • Compensation committee: Missing
    • Independent consultant: Missing
    • Other Form 990s reviewed: Missing
    • Written employment contract: Missing
    • Compensation survey or study: Missing
    • Board or committee approval: Pass
  • Foreign activity oversight: Limited
  • Grant itemization coverage: Limited
  • Major donor itemization: Yes; rating input score 100
  • Related-party transparency: Limited

Accountability

  • Independent voting board: 100%; rating input score 100; 64th percentile among comparable filings
  • Governance controls: 8 of 8 controls in place; rating input score 100
    • Conflict-of-interest policy: Pass
    • Whistleblower policy: Pass
    • Document-retention policy: Pass
    • CEO compensation review process: Pass
    • Other executive compensation review process: NotApplicable
    • Form 990 shared with the board: Pass
    • Board meeting minutes documented: Pass
    • Audit committee oversight: Pass
    • Independent financial-statement audit: Pass

Sustainability

  • Operating margin: -2.7%; rating input score 24; 24th percentile among comparable filings
  • Total-asset coverage ratio: 0.56; rating input score 27; 27th percentile among comparable filings
  • Liabilities to assets ratio: 0.26; rating input score 22; 22nd percentile among comparable filings
  • Officer compensation ratio: 8.7%; rating input score 41; 41st percentile among comparable filings

Growth

  • Program expense growth: 6.9% per year; rating input score 100; 45th percentile among comparable filings
  • Revenue growth: 9.5% per year; rating input score 100; 59th percentile among comparable filings
  • Asset growth: 9.1% per year; rating input score 100; 52nd percentile among comparable filings

Details

  • Where the money goes: 66.5% of revenue deployed · 64% of spending went to programs
  • Governance: 20 of 20 board members independent · 8 of 8 filing controls reported
  • Programs: 1 filed program accomplishment · $1.2M in reported program spending
  • Leadership: top reported pay $163K · 21 people listed · 1 of 6 pay-setting controls reported
  • Consistency: 27 of 27 current checks pass
  • Schedules: 6 filed schedules · includes major donors and executive pay
  • Filing history: 15 filing years from 2010 to 2025
  • Contacts: How to reach this organization
  • Money network: 1 filed money-flow record
  • Related organizations: Filed and resolved organization relationships.
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.
  • Staff and benefit plans: Retirement and health plans the organization files with the Department of Labor, and the people in them.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • High — Financial Efficiency: Fundraising efficiency scored 20/100.
  • High — Sustainability: Operating margin scored 24/100.
  • High — Sustainability: Total-asset coverage ratio scored 27/100.
  • High — Sustainability: Liabilities to assets ratio scored 22/100.
  • Moderate — Sustainability: Officer compensation ratio scored 41/100.