The Be the People Project

Nonprofit profile at a glance

EIN
451350983
IRS 990-EZ coverage
2021–2025
Forms available
Form 990-EZ 2025, Form 990-N 2020
Location
Brentwood, TN, USA
Phone
6153108617
Rating
71
Verdict
SUPPORTED
Rating confidence
Moderate
Sector
Human Service Organizations
Affiliation
Christianity

Official website

Reported finances

Revenue
$154,179
Expenses
$163,984
Assets
$163,525
Liabilities
$2,758

Source: IRS Form 990-EZ. Selected filing: tax year 2025. Amounts in USD.

Leadership & pay

8 people listed

Executive titles in this filing

  • CAROL M SWAIN (PRESIDENT)

People named in this filing

  • CAROL M SWAIN (PRESIDENT)
  • PIERRE WILSON (BOARD MEMBER)
  • JOHN MILES (CHAIRMAN)

Selected names, not a complete roster or a statement of current roles. Open leadership details for the complete filed list.

Source: IRS Form 990-EZ. Selected filing: tax year 2025. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

To educate the american people about conservative values and principles and to encourage them to re-embrace the judeo-christian heritage of our nation.

What it reported doing in 2025

The be the people project is dedicated to: relentlessly educating people about conservative values and principles. Helping them understand americas judeo-christian heritage and its positive impact on our nation. Exposing radical secularism and the negative impact it has had on american institutions, local communities, families, and religious institutions. Advancing true racial reconciliation and healing within and across communities. Dr. Carol swain spoke about these issues throughout the 2025 tax year in order to carry out the mission of the organization, as follows: 1. National religious broadcasters conference march 2025, estimated attendance 250. 2. Council on national policy conference may 2025, estimated attendance 200. 3. American dream conference may 2025, estimated attendance 225. 4. Princeton giuffra event june 2025, estimated attendance 100. 5. Council on national policy conference september 2025, estimated attendance 200. 6. Christian center for statesmanship lunch september 2025, estimated attendance 75. 7. Constitution camp september 2025, estimated attendance 45. 8. Debate at cambridge union october 2025, estimated attendance 500. 9. Numerous media interviews and podcasts.

Operating model

Revenue model
Donor-supported. 97% of the money available for current operations came from contributions and gifts.
Distribution model
Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.

The verdict

SUPPORTED - A large share of available resources goes toward mission work and the filed numbers largely add up. Revenue has declined or grown slowly and expenses are high relative to revenue.

Rating breakdown

  • Financial Efficiency: 67
  • Transparency & Controls: 82
  • Sustainability: 32
  • Growth: 60

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: 69.1%; rating input score 69
  • Program expense ratio: 64%; rating input score 64

Transparency & Controls

  • Consistency checks: 100%; rating input score 100; 52nd percentile among comparable filings
  • Major donor itemization: Limited

Sustainability

  • Operating margin: -6.4%; rating input score 18; 18th percentile among comparable filings
  • Total-asset coverage ratio: 1; rating input score 59; 59th percentile among comparable filings
  • Liabilities to assets ratio: 0.02; rating input score 34; 34th percentile among comparable filings
  • Officer compensation ratio: 15.9%; rating input score 19; 19th percentile among comparable filings

Growth

  • Program expense growth: 16.7% per year; rating input score 100; 70th percentile among comparable filings
  • Revenue growth: -7.2% per year; rating input score 0; 6th percentile among comparable filings
  • Asset growth: 3.9% per year; rating input score 100; 39th percentile among comparable filings

Details

  • Where the money goes: 69.1% of revenue deployed · 64% of spending went to programs
  • Governance: Filed governance answers
  • Accomplishments: 1 filed program accomplishment · $105K in reported program spending
  • Leadership: top reported pay $0 · 8 people listed
  • Consistency: 7 of 7 current checks pass
  • Schedules: 2 filed schedules
  • Filing history: 5 filing years from 2021 to 2025
  • Contacts: How to reach this organization
  • Money network: 2 filed money-flow records
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • High — Growth: Revenue growth scored 0/100.
  • High — Sustainability: Operating margin scored 18/100.
  • Review — Sustainability: Total-asset coverage ratio scored 59/100.
  • High — Sustainability: Officer compensation ratio scored 19/100.
  • Moderate — Sustainability: Liabilities to assets ratio scored 34/100.