The Advertising Club of New Orleans
Nonprofit profile at a glance
- EIN
- 720785698
- IRS 990-EZ coverage
- 2011–2023
- Forms available
- Form 990-EZ 2023
- Location
- New Orleans, LA, USA
- Phone
- 5048916664
- Rating
- 85
- Verdict
- STRONG
- Rating confidence
- Moderate
Reported finances
- Revenue
- $89,382
- Expenses
- $87,181
- Assets
- $31,074
- Liabilities
- $0
Source: IRS Form 990-EZ. Selected filing: tax year 2023. Amounts in USD.
Leadership & pay
12 people listed
Executive titles in this filing
- RACHEL SMITH (PRESIDENT)
People named in this filing
- ALISHA BELL (BOARD MEMBER)
- AUSTIN SMITH (SECRETARY)
- EMILY JONES (BOARD MEMBER)
Selected names, not a complete roster or a statement of current roles. Open leadership details for the complete filed list.
Source: IRS Form 990-EZ. Selected filing: tax year 2023. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
To bring together users and producers of advertising and related businesses.
What it reported doing in 2023
To sponsor award programs honoring individuals, students and companies for their advertising efforts and accomplishments in various markets for the purpose of recognizing excellence and advancing standards in the advertising community.
Operating model
- Revenue model
- Earned-program. 87% of the money available for current operations came from fees and other program revenue.
- Distribution model
- Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
The verdict
STRONG - A large share of available resources goes toward mission work and the filed numbers largely add up. Program spending has declined or grown slowly and revenue has declined or grown slowly.
Rating breakdown
- Financial Efficiency: 99
- Transparency & Controls: 82
- Sustainability: 45
- Growth: 0
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 97.6%; rating input score 98
- Program expense ratio: 100%; rating input score 100
Transparency & Controls
- Consistency checks: 100%; rating input score 100; 51st percentile among comparable filings
- Major donor itemization: Limited
Sustainability
- Operating margin: 2.5%; rating input score 51; 51st percentile among comparable filings
- Total-asset coverage ratio: 0.36; rating input score 23; 23rd percentile among comparable filings
- Liabilities to assets ratio: 0; rating input score 69; 69th percentile among comparable filings
- Officer compensation ratio: 0%; rating input score 56; 56th percentile among comparable filings
Growth
- Program expense growth: -1.5% per year; rating input score 0; 45th percentile among comparable filings
- Revenue growth: -2.1% per year; rating input score 0; 45th percentile among comparable filings
- Asset growth: -1.5% per year; rating input score 0; 33rd percentile among comparable filings
Details
- Where the money goes: 97.6% of revenue deployed · 100% of spending went to programs
- Governance: Filed governance answers
- Accomplishments: 2 filed program accomplishments · $87K in reported program spending
- Leadership: top reported pay $0 · 12 people listed
- Consistency: 8 of 8 current checks pass
- Schedules: 1 filed schedules
- Filing history: 13 filing years from 2011 to 2023
- Contacts: How to reach this organization
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- High — Growth: Program expense growth scored 0/100.
- High — Growth: Revenue growth scored 0/100.
- Review — Sustainability: Operating margin scored 51/100.
- High — Sustainability: Total-asset coverage ratio scored 23/100.
- High — Growth: Asset growth scored 0/100.
- Review — Sustainability: Officer compensation ratio scored 56/100.