Tacoma Regional Convention & Visitor Bureau

Nonprofit profile at a glance

EIN
911465947
IRS 990 coverage
2011–2025
Forms available
Form 990 2025
Location
Tacoma, WA, USA
Phone
2536272836
Rating confidence
Limited

Official website

Reported finances

Revenue
$4,310,493
Expenses
$4,145,320
Assets
$2,842,829
Liabilities
$61,379

Source: IRS Form 990. Selected filing: tax year 2025. Amounts in USD.

Leadership & pay

15 people listed

Executive titles in this filing

  • DEAN BURKE (PRESIDENT/EXECUTIVE DIRECT)

Highest reported compensation

  • DEAN BURKE (PRESIDENT/EXECUTIVE DIRECT): $240,822 total reported compensation
  • LYNSEE NORTON (DIRECTOR OF SALES): $137,739 total reported compensation
  • MATTHEW WAKEFIELD (DIRECTOR OF MARKETING): $132,411 total reported compensation

Source: IRS Form 990. Selected filing: tax year 2025. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

Trcvb executes initiatives that drive tourism to pierce county by increasing visitor expenditures and overnight stays through strategic sales, marketing, and services provided to customers, members, and communities.

What it reported doing in 2025

The tacoma-pierce county region is marketed as a positive community in which to host events, in order to attract tourism and generate positive exposure for the region among visitors. Trcvb provides marketing and promotion on local, national, and international levels.

Operating model

Revenue model
Grant-funded. 99% of the money available for current operations came from government grants.
Distribution model
Cannot be determined from the filing. The filing does not provide enough consistent spending detail to tell whether the nonprofit works directly or through others.

The verdict

- The available evidence is not sufficient to produce an overall rating for this filing. This is not a warning sign.

Rating breakdown

  • Financial Efficiency: NotEnoughData
  • Transparency & Controls: 84
  • Accountability: 100
  • Sustainability: 37
  • Growth: 100

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: Limited
  • Program expense ratio: Limited
  • Fundraising efficiency: Limited

Transparency & Controls

  • Consistency checks: 100%; rating input score 100; 63rd percentile among comparable filings
  • Pay-setting controls: 4 of 6 controls in place; rating input score 67
    • Compensation committee: Pass
    • Independent consultant: Missing
    • Other Form 990s reviewed: Missing
    • Written employment contract: Pass
    • Compensation survey or study: Pass
    • Board or committee approval: Pass
  • Foreign activity oversight: Limited
  • Grant itemization coverage: Limited
  • Major donor itemization: Yes; rating input score 100
  • Related-party transparency: Limited

Accountability

  • Independent voting board: 100%; rating input score 100; 63rd percentile among comparable filings
  • Governance controls: 8 of 8 controls in place; rating input score 100
    • Conflict-of-interest policy: Pass
    • Whistleblower policy: Pass
    • Document-retention policy: Pass
    • CEO compensation review process: Pass
    • Other executive compensation review process: NotApplicable
    • Form 990 shared with the board: Pass
    • Board meeting minutes documented: Pass
    • Audit committee oversight: Pass
    • Independent financial-statement audit: Pass

Sustainability

  • Operating margin: 3.8%; rating input score 39; 39th percentile among comparable filings
  • Total-asset coverage ratio: 0.69; rating input score 23; 23rd percentile among comparable filings
  • Liabilities to assets ratio: 0.02; rating input score 71; 71st percentile among comparable filings
  • Officer compensation ratio: 12.3%; rating input score 27; 27th percentile among comparable filings

Growth

  • Program expense growth: 26% per year; rating input score 100; 89th percentile among comparable filings
  • Revenue growth: 6.5% per year; rating input score 100; 48th percentile among comparable filings
  • Asset growth: 10.4% per year; rating input score 100; 59th percentile among comparable filings

Details

  • Where the money goes: Financial trends and filed revenue, expense, asset, and liability detail
  • Governance: 12 of 12 board members independent · 8 of 8 filing controls reported
  • Programs: 3 filed program accomplishments
  • Leadership: top reported pay $241K · 15 people listed · 4 of 6 pay-setting controls reported
  • Highest-paid contractors: 2 contractors listed · $1.4M reported
  • Consistency: 12 of 12 current checks pass
  • Schedules: 4 filed schedules · includes major donors and executive pay
  • Filing history: 14 filing years from 2011 to 2025
  • Contacts: How to reach this organization
  • Money network: 3 filed money-flow records
  • Related organizations: Filed and resolved organization relationships.
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • Moderate — Sustainability: Operating margin scored 39/100.
  • High — Sustainability: Total-asset coverage ratio scored 23/100.
  • High — Sustainability: Officer compensation ratio scored 27/100.