Sun Valley Tourism Alliance Inc

Nonprofit profile at a glance

EIN
820254694
IRS 990 coverage
2013–2024
Forms available
Form 990 2024
Location
Ketchum, ID, USA
Phone
2087263423
Rating confidence
Limited

Official website

Reported finances

Revenue
$2,105,392
Expenses
$1,741,775
Assets
$1,626,247
Liabilities
$106,414

Source: IRS Form 990. Selected filing: tax year 2024. Amounts in USD.

Leadership & pay

8 people listed

Executive titles in this filing

  • RAYMOND GADD (EXECUTIVE DIRECTOR)

Highest reported compensation

  • RAYMOND GADD (EXECUTIVE DIRECTOR): $131,214 total reported compensation

Source: IRS Form 990. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

Visit sun valley is committed to enriching the lives of our mountain community through a balanced level of tourism that focuses on economic prosperity, environmental sustainability, and the preservation of the valley's vibrant character.

What it reported doing in 2024

Year-round advertising $1,000,000- increased awareness through digital advertising and partnerships with priority in our nonstop flight markets, as well as those air markets that showed signs of weakness.- we put roughly 75% of our advertising budget into the winter months,15% of the budget into the fall months, and the remaining 10% into the summer months.- ga4 google: this is one of the more important platforms, especially when we are measuring our digital campaign performance and landing page effectiveness. - the myriads of layers provided here gave us actionable information for a multitude of marketing efforts, such as where they're coming from and what they're most interested in or uninterested in. - ad placements: the ski journal, united airlines, ori magazine, freeskier magazine. - media partnerships: mountain gazette, wildsam, ori, expedia - radio advertising: kqed fm & kuow puget sound public radio

Operating model

Revenue model
Earned-program. 76% of the money available for current operations came from fees and other program revenue.
Distribution model
Cannot be determined from the filing. The filing does not provide enough consistent spending detail to tell whether the nonprofit works directly or through others.

The verdict

- The available evidence is not sufficient to produce an overall rating for this filing. This is not a warning sign.

Rating breakdown

  • Financial Efficiency: NotEnoughData
  • Transparency & Controls: 92
  • Accountability: 79
  • Sustainability: 57
  • Growth: 60

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: Limited
  • Program expense ratio: Limited
  • Fundraising efficiency: Limited

Transparency & Controls

  • Consistency checks: 100%; rating input score 100; 63rd percentile among comparable filings
  • Pay-setting controls: Limited
  • Foreign activity oversight: Limited
  • Grant itemization coverage: Limited
  • Major donor itemization: Yes; rating input score 100
  • Related-party transparency: Limited

Accountability

  • Independent voting board: 100%; rating input score 100; 63rd percentile among comparable filings
  • Governance controls: 4 of 8 controls in place; rating input score 50
    • Conflict-of-interest policy: Pass
    • Whistleblower policy: Pass
    • Document-retention policy: Fail
    • CEO compensation review process: Pass
    • Other executive compensation review process: NotApplicable
    • Form 990 shared with the board: Fail
    • Board meeting minutes documented: Pass
    • Audit committee oversight: Missing
    • Independent financial-statement audit: Fail

Sustainability

  • Operating margin: 17.3%; rating input score 74; 74th percentile among comparable filings
  • Total-asset coverage ratio: 0.93; rating input score 35; 35th percentile among comparable filings
  • Liabilities to assets ratio: 0.07; rating input score 66; 66th percentile among comparable filings
  • Officer compensation ratio: 7.5%; rating input score 39; 39th percentile among comparable filings

Growth

  • Program expense growth: Limited
  • Revenue growth: 1.4% per year; rating input score 100; 17th percentile among comparable filings
  • Asset growth: 8.7% per year; rating input score 100; 53rd percentile among comparable filings

Details

  • Where the money goes: Financial trends and filed revenue, expense, asset, and liability detail
  • Governance: 7 of 7 board members independent · 4 of 8 filing controls reported
  • Programs: 3 filed program accomplishments
  • Leadership: top reported pay $131K · 8 people listed
  • Highest-paid contractors: 1 contractor listed · $411K reported
  • Consistency: 10 of 10 current checks pass
  • Schedules: 4 filed schedules · includes major donors
  • Filing history: 11 filing years from 2013 to 2024
  • Contacts: How to reach this organization
  • Money network: 1 filed money-flow record
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • Review — Accountability: Governance controls: 3 of 7 not reported.
  • Moderate — Sustainability: Total-asset coverage ratio scored 35/100.
  • Moderate — Sustainability: Officer compensation ratio scored 39/100.