Allstate Sugar Bowl

Legal name: Sugar Bowl

Nonprofit profile at a glance

EIN
720272830
IRS 990 coverage
2009–2024
Official website data refreshed
Sep 2026
Forms available
Form 990 2024
Location
New Orleans, Louisiana, USA
Phone
(504) 828-2440
Rating
90
Verdict
STRONG
Rating confidence
Moderate
Sector
Amateur Sports Competitions

Official website

Reported finances

Revenue
$25,304,699
Expenses
$24,265,166
Assets
$88,902,730
Liabilities
$2,414,669

Source: IRS Form 990. Selected filing: tax year 2024. Amounts in USD.

Leadership & pay

32 people listed

Executive titles in this filing

  • WALTER F BECKER JR (PRESIDENT)
  • DOROTHY DOTTIE REESE (PRESIDENT-ELECT)
  • RILEY BUSENLENER (VICE PRESIDENT)
  • JEFFREY L HUNDLEY (CHIEF EXECUTIVE OFFICER)
  • JOHN SUDSBURY (VICE PRESIDENT, COMMUNICATIONS)
  • TIM SHAY (VICE PRESIDENT, FINANCE)

Highest reported compensation

  • JEFFREY L HUNDLEY (CHIEF EXECUTIVE OFFICER): $1,111,527 total reported compensation
  • JEFF ROSSI (CHIEF OPERATING OFFICER): $420,532 total reported compensation
  • DEREK MOREL (EXECUTIVE VP FOR SALES & MARKETING): $405,585 total reported compensation

Source: IRS Form 990. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

The mission of the Sugar Bowl® is to seek out, promote, finance, sponsor, schedule, conduct, and operate an annual calendar of local, state, national and international amateur and collegiate sporting events in the Greater New Orleans area and the State of Louisiana for the purpose of generating tourism.

What it reported doing in 2024

The organization annually sponsors 25+ amateur sporting and recognition events in Louisiana and around the greater new orleans metropolitan area. To promote tourism and amateur sports in the area, the sugar bowl supported state and local associations for prep football, volleyball, golf, regatta, lacrosse, soccer, tennis, and swimming. In addition, the organization sponsors the manning quarterback award, the eddie robinson coach of the year award, the new orleans sports hall of fame, and the local chapter of the national football foundation. As previously mentioned, the usual economic impact surveys were not able to be completed due to the terrorist attack, however, based on historical measures, the sum total of the economic impact for all sugar bowl activities is estimated to be approximately (continued on schedule o) $200 million in 2024-2025. This would include approximately $20 million in direct tax revenue for the city and state.

Operating model

Revenue model
Earned-program. 81% of the money available for current operations came from fees and other program revenue.
Distribution model
Hybrid. The nonprofit split its reported program spending across 44% for direct work, and 56% for grants.

The verdict

STRONG - A large share of available resources goes toward mission work and the filed numbers largely add up. Expenses are high relative to revenue and reported officer compensation is a large share of total spending, which may reflect staffing concentration.

Rating breakdown

  • Financial Efficiency: 83
  • Transparency & Controls: 95
  • Accountability: 100
  • Sustainability: 59
  • Growth: 100

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: 92.7%; rating input score 93
  • Program expense ratio: 93.1%; rating input score 93
  • Fundraising efficiency: Limited

Transparency & Controls

  • Consistency checks: 100%; rating input score 100; 62nd percentile among comparable filings
  • Pay-setting controls: 6 of 6 controls in place; rating input score 100
    • Compensation committee: Pass
    • Independent consultant: Pass
    • Other Form 990s reviewed: Pass
    • Written employment contract: Pass
    • Compensation survey or study: Pass
    • Board or committee approval: Pass
  • Foreign activity oversight: Limited
  • Grant itemization coverage: 100%; rating input score 100; 40th percentile among comparable filings
  • Major donor itemization: Yes; rating input score 100
  • Related-party transparency: Limited

Accountability

  • Independent voting board: 100%; rating input score 100; 66th percentile among comparable filings
  • Governance controls: 9 of 9 controls in place; rating input score 100
    • Conflict-of-interest policy: Pass
    • Whistleblower policy: Pass
    • Document-retention policy: Pass
    • CEO compensation review process: Pass
    • Other executive compensation review process: Pass
    • Form 990 shared with the board: Pass
    • Board meeting minutes documented: Pass
    • Audit committee oversight: Pass
    • Independent financial-statement audit: Pass

Sustainability

  • Operating margin: 4.1%; rating input score 51; 51st percentile among comparable filings
  • Total-asset coverage ratio: 3.66; rating input score 79; 79th percentile among comparable filings
  • Liabilities to assets ratio: 0.03; rating input score 88; 88th percentile among comparable filings
  • Officer compensation ratio: 11.8%; rating input score 15; 15th percentile among comparable filings

Growth

  • Program expense growth: 5% per year; rating input score 100; 42nd percentile among comparable filings
  • Revenue growth: 2.4% per year; rating input score 100; 21st percentile among comparable filings
  • Asset growth: 4.1% per year; rating input score 100; 30th percentile among comparable filings

Details

  • What they do: 4 programs and campaigns described on the official site · 1 operating location identified
  • Where the money goes: 92.7% of revenue deployed · 93.1% of spending went to programs
  • Governance: 25 of 25 board members independent · 9 of 9 filing controls reported
  • Programs: 2 filed program accomplishments · $22.6M in reported program spending
  • Leadership: top reported pay $1.1M · 32 people listed · 6 of 6 pay-setting controls reported
  • Highest-paid contractors: 5 contractors listed · $2.2M reported
  • Consistency: 31 of 31 current checks pass
  • Schedules: 6 filed schedules · includes major donors, grants, and executive pay
  • Filing history: 15 filing years from 2009 to 2024
  • Contacts: How to reach this organization
  • Money network: 16 filed money-flow records
  • Related organizations: 9 filed related-organization links
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • Review — Sustainability: Operating margin scored 51/100.
  • High — Sustainability: Officer compensation ratio scored 15/100.