St Louis Regional Public Media Inc

Nonprofit profile at a glance

EIN
430685345
IRS 990 coverage
2020–2024
Forms available
Form 990 2024, Form 990-T 2024
Location
St Louis, MO, USA
Phone
3145129147
Rating
70
Verdict
SUPPORTED
Rating confidence
Standard
Sector
Television

Official website

Reported finances

Revenue
$48,112,878
Expenses
$15,182,764
Assets
$67,528,585
Liabilities
$3,690,624

Source: IRS Form 990. Selected filing: tax year 2024. Amounts in USD.

Leadership & pay

49 people listed

Executive titles in this filing

  • AMY SHAW (PRESIDENT AND CEO)

Highest reported compensation

  • AMY SHAW (PRESIDENT AND CEO): $365,835 total reported compensation
  • MATTHEW HUELSKAMP (VP AND CHIEF MARKETING OFFICER): $209,115 total reported compensation
  • JAMES MARLOW (VP AND CHIEF TECHNOLOGY OFFICER): $203,180 total reported compensation

Source: IRS Form 990. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

St. Louis regional public media (d/b/a nine pbs), a pbs affiliate rated in the most-watched public tv stations, serves as the region's story-teller - broadcasting, producing and sharing those stories on four digital video channels, a website and social media. The station provides service to the community far beyond broadcast television through its community engagement initiatives that connect people to assistance with critical needs.

What it reported doing in 2024

Community engagement and education: we are working to ensure our community understands both the challenges holding our region back and the opportunities that can move us forward. Through our nationally recognized model for engagement, nine pbs grounds its work in the voices and needs of the community. We convene stakeholders to listen and learn, elevate diverse perspectives, and tailor our engagement to authentically reflect the people we serve. Just as importantly, we close the loop - reporting back on progress and outcomes to ensure transparency and accountability. This approach ensures our engagement is not just meaningful, but action-oriented - rooted in conversation, collaboration, and measurable impact.these efforts are especially critical as we respond to urgent regional needs. Nearly half of third graders are not reading at grade level, and the vast majority of children are not enrolled in accredited preschool programs. To address these challenges, nine pbs's early learning initiative focuses on a "highest need, highest impact" approach, aligning closely with regional partners to improve third-grade literacy, strengthen school readiness, and equip caring adults with tools to support children's learning.in 2025, we advanced this work through a range of targeted initiatives, including professional development for educators, our annual edcamp conference, teaching in room 9 on-air and digital classroom experiences, nine pbs power hour facilitated learning sessions, the drawn in multi-platform literacy initiative, and pbs learningmedia curriculum resources. We also continued the third year of our mental well-being initiative, offering community convenings, curated resources, and trusted content shared both on-air and online - ensuring families and educators have access to the support they need.

Operating model

Revenue model
Donor-supported. 89% of the money available for current operations came from contributions and gifts.
Distribution model
Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
  • Includes noncash contributions: Reported contributions include donated property or goods.

The verdict

SUPPORTED - The filed numbers largely add up and most voting board members are independent. A relatively small share of available resources goes toward mission work and fundraising costs are high for each dollar raised.

Rating breakdown

  • Financial Efficiency: 40
  • Transparency & Controls: 83
  • Accountability: 100
  • Sustainability: 81
  • Growth: 100

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: 28.9%; rating input score 29
  • Program expense ratio: 60.6%; rating input score 61
  • Fundraising efficiency: $8.54 raised per $1 spent on fundraising; rating input score 34; 34th percentile among comparable filings

Transparency & Controls

  • Consistency checks: 94.7%; rating input score 95; 24th percentile among comparable filings
  • Pay-setting controls: 3 of 6 controls in place; rating input score 50
    • Compensation committee: Missing
    • Independent consultant: Missing
    • Other Form 990s reviewed: Pass
    • Written employment contract: Missing
    • Compensation survey or study: Pass
    • Board or committee approval: Pass
  • Foreign activity oversight: Limited
  • Grant itemization coverage: Limited
  • Major donor itemization: Yes; rating input score 100
  • Related-party transparency: Yes; rating input score 100

Accountability

  • Independent voting board: 100%; rating input score 100; 66th percentile among comparable filings
  • Governance controls: 9 of 9 controls in place; rating input score 100
    • Conflict-of-interest policy: Pass
    • Whistleblower policy: Pass
    • Document-retention policy: Pass
    • CEO compensation review process: Pass
    • Other executive compensation review process: Pass
    • Form 990 shared with the board: Pass
    • Board meeting minutes documented: Pass
    • Audit committee oversight: Pass
    • Independent financial-statement audit: Pass

Sustainability

  • Operating margin: 68.4%; rating input score 97; 97th percentile among comparable filings
  • Total-asset coverage ratio: 4.45; rating input score 83; 83rd percentile among comparable filings
  • Liabilities to assets ratio: 0.05; rating input score 82; 82nd percentile among comparable filings
  • Officer compensation ratio: 11.5%; rating input score 15; 15th percentile among comparable filings

Growth

  • Program expense growth: 4.3% per year; rating input score 100; 36th percentile among comparable filings
  • Revenue growth: 35.6% per year; rating input score 100; 97th percentile among comparable filings
  • Asset growth: 17.1% per year; rating input score 100; 85th percentile among comparable filings

Details

  • Where the money goes: 28.9% of revenue deployed · 60.6% of spending went to programs
  • Governance: 28 of 28 board members independent · 9 of 9 filing controls reported
  • Programs: 4 filed program accomplishments · $9.2M in reported program spending
  • Leadership: top reported pay $366K · 49 people listed · 3 of 6 pay-setting controls reported
  • Highest-paid contractors: 2 contractors listed · $1.3M reported
  • Consistency: 39 of 40 current checks pass · 1 finding to review
  • Schedules: 10 filed schedules · includes major donors, executive pay, and related organizations
  • Filing history: 5 filing years from 2020 to 2024
  • Contacts: How to reach this organization
  • Money network: 9 filed money-flow records
  • Related organizations: 1 filed related-organization link
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.
  • Staff and benefit plans: Retirement and health plans the organization files with the Department of Labor, and the people in them.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • High — Financial Efficiency: Mission deployment rate scored 29/100.
  • Moderate — Financial Efficiency: Fundraising efficiency scored 34/100.
  • High — Sustainability: Officer compensation ratio scored 15/100.
  • Moderate — Transparency & Controls: Schedule A contributions reconciliation did not reconcile in the filed values.