Sonshine Media Group
Nonprofit profile at a glance
- EIN
- 822905989
- IRS 990 coverage
- 2017–2024
- Forms available
- Form 990 2024
- Location
- Allentown, PA, USA
- Phone
- 6104334400
- Rating
- 73
- Verdict
- SUPPORTED
- Rating confidence
- Moderate
- Sector
- Religious Television
- Affiliation
- Religious (unspecified)
Reported finances
- Revenue
- $2,351,283
- Expenses
- $2,933,797
- Assets
- $90,625,897
- Liabilities
- $0
Source: IRS Form 990. Selected filing: tax year 2024. Amounts in USD.
Leadership & pay
3 people listed
Executive titles in this filing
- MARGARET HUBER (PRESIDENT)
Highest reported compensation
- MARGARET HUBER (PRESIDENT): $115,836 total reported compensation
- DANIEL HUBER (VICE PRESIDE): $90,674 total reported compensation
Source: IRS Form 990. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
To promote, distribute, facilitate and broadcast religious and educational materials and programming to the greater philadelphia region and beyond including 10 million Pennsylvania and New Jersey television viewers.
What it reported doing in 2024
Support religious and educational broadcasting.
Operating model
- Revenue model
- Investment-supported. 99% of the money available for current operations came from recurring investment income.
- Distribution model
- Grant intermediary. The nonprofit sent 100% of its reported program spending out as grants.
The verdict
SUPPORTED - A large share of available resources goes toward mission work and the filed numbers largely add up. A relatively small share of voting board members are independent and some filing-based governance responses are negative or unanswered.
Rating breakdown
- Financial Efficiency: 89
- Transparency & Controls: 93
- Accountability: 18
- Sustainability: 52
- Growth: 60
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 100%; rating input score 100
- Program expense ratio: 99.8%; rating input score 100
- Fundraising efficiency: Limited
Transparency & Controls
- Consistency checks: 100%; rating input score 100; 63rd percentile among comparable filings
- Pay-setting controls: Limited
- Foreign activity oversight: Limited
- Grant itemization coverage: 99.7%; rating input score 100; 40th percentile among comparable filings
- Major donor itemization: Limited
- Related-party transparency: Limited
Accountability
- Independent voting board: 0%; rating input score 0; 3rd percentile among comparable filings
- Governance controls: 4 of 9 controls in place; rating input score 44
- Conflict-of-interest policy: Pass
- Whistleblower policy: Fail
- Document-retention policy: Fail
- CEO compensation review process: Fail
- Other executive compensation review process: Fail
- Form 990 shared with the board: Pass
- Board meeting minutes documented: Pass
- Audit committee oversight: Missing
- Independent financial-statement audit: Pass
Sustainability
- Operating margin: -24.8%; rating input score 5; 5th percentile among comparable filings
- Total-asset coverage ratio: 30.89; rating input score 98; 98th percentile among comparable filings
- Liabilities to assets ratio: 0; rating input score 97; 97th percentile among comparable filings
- Officer compensation ratio: 1.7%; rating input score 77; 77th percentile among comparable filings
Growth
- Program expense growth: 36% per year; rating input score 100; 94th percentile among comparable filings
- Revenue growth: -43.1% per year; rating input score 0; 0th percentile among comparable filings
- Asset growth: 3.3% per year; rating input score 100; 26th percentile among comparable filings
Details
- Where the money goes: 100% of revenue deployed · 99.8% of spending went to programs
- Governance: 0 of 3 board members independent · 4 of 9 filing controls reported
- Programs: 1 filed program accomplishment · $2.9M in reported program spending
- Leadership: top reported pay $116K · 3 people listed
- Consistency: 15 of 15 current checks pass
- Schedules: 4 filed schedules · includes grants
- Filing history: 7 filing years from 2017 to 2024
- Contacts: How to reach this organization
- Money network: 3 filed money-flow records
- Related organizations: 5 filed related-organization links
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- High — Accountability: Independent voting board scored 0/100.
- Moderate — Accountability: Governance controls: 4 of 8 not reported.
- High — Sustainability: Operating margin scored 5/100.
- High — Growth: Revenue growth scored 0/100.