Society of American Florists and Ornamental Horticulturists

Nonprofit profile at a glance

EIN
530239132
IRS 990 coverage
2011–2024
Forms available
Form 990 2024
Location
Alexandria, VA, USA
Phone
7038368700
Rating confidence
Limited

Reported finances

Revenue
$3,215,567
Expenses
$3,286,950
Assets
$6,760,849
Liabilities
$150,951

Source: IRS Form 990. Selected filing: tax year 2024. Amounts in USD.

Leadership & pay

17 people listed

Executive titles in this filing

  • OSCAR FERNANDEZ (PRESIDENT)
  • LORI WHEAT AAF (PRESIDENT - ELECT)
  • MICHELLE CASTELLANO KEELER AAF (IMMEDIATE PAST PRESIDENT)
  • KATE PENN (CEO)
  • JAZMIN ALBARRAN (SYF EXECUTIVE DIRECTOR)

Highest reported compensation

  • KATE PENN (CEO): $323,386 total reported compensation
  • JAZMIN ALBARRAN (SYF EXECUTIVE DIRECTOR): $149,046 total reported compensation

Source: IRS Form 990. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

To connect and cultivate a thriving floral community.

What it reported doing in 2024

The future - industry resource for relevant data and knowledge about the future. Key strategies included: identifying key data to help industry members navigate changes; enhancing existing content that accentuates industry, consumer and business trends and celebrates entrepreneurial thinking; and curating relevant information to help the industry choose technology solutions. In 2024, featured key strategic topics across all content channels (bi-monthly magazine, weekly e-newsletter, and ongoing website updates), including driving growth, streamlining operations, staff compensation, leveraging technology, driving online sales and managing supply chain logistics.

Operating model

Revenue model
Earned-program. 88% of the money available for current operations came from fees and other program revenue.
Distribution model
Cannot be determined from the filing. The filing does not provide enough consistent spending detail to tell whether the nonprofit works directly or through others.

The verdict

- The available evidence is not sufficient to produce an overall rating for this filing. This is not a warning sign.

Rating breakdown

  • Financial Efficiency: NotEnoughData
  • Transparency & Controls: 78
  • Accountability: 95
  • Sustainability: 42
  • Growth: 20

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: Limited
  • Program expense ratio: Limited
  • Fundraising efficiency: Limited

Transparency & Controls

  • Consistency checks: 88.9%; rating input score 89; 3rd percentile among comparable filings
  • Pay-setting controls: 3 of 6 controls in place; rating input score 50
    • Compensation committee: Pass
    • Independent consultant: Missing
    • Other Form 990s reviewed: Missing
    • Written employment contract: Missing
    • Compensation survey or study: Pass
    • Board or committee approval: Pass
  • Foreign activity oversight: Limited
  • Grant itemization coverage: Limited
  • Major donor itemization: Yes; rating input score 100
  • Related-party transparency: Limited

Accountability

  • Independent voting board: 100%; rating input score 100; 63rd percentile among comparable filings
  • Governance controls: 7 of 8 controls in place; rating input score 88
    • Conflict-of-interest policy: Pass
    • Whistleblower policy: Pass
    • Document-retention policy: Pass
    • CEO compensation review process: Pass
    • Other executive compensation review process: NotApplicable
    • Form 990 shared with the board: Pass
    • Board meeting minutes documented: Pass
    • Audit committee oversight: Fail
    • Independent financial-statement audit: Pass

Sustainability

  • Operating margin: -2.2%; rating input score 26; 26th percentile among comparable filings
  • Total-asset coverage ratio: 2.06; rating input score 63; 63rd percentile among comparable filings
  • Liabilities to assets ratio: 0.02; rating input score 79; 79th percentile among comparable filings
  • Officer compensation ratio: 14.4%; rating input score 20; 20th percentile among comparable filings

Growth

  • Program expense growth: Limited
  • Revenue growth: -2.8% per year; rating input score 0; 5th percentile among comparable filings
  • Asset growth: 6.2% per year; rating input score 100; 41st percentile among comparable filings

Details

  • Where the money goes: Financial trends and filed revenue, expense, asset, and liability detail
  • Governance: 15 of 15 board members independent · 7 of 8 filing controls reported
  • Programs: 3 filed program accomplishments
  • Leadership: top reported pay $323K · 17 people listed · 3 of 6 pay-setting controls reported
  • Highest-paid contractors: 1 contractor listed · $194K reported
  • Consistency: 11 of 12 current checks pass · 1 finding to review
  • Schedules: 6 filed schedules · includes major donors and executive pay
  • Filing history: 13 filing years from 2011 to 2024
  • Contacts: How to reach this organization
  • Money network: 2 filed money-flow records
  • Related organizations: 2 filed related-organization links
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.
  • Staff and benefit plans: Retirement and health plans the organization files with the Department of Labor, and the people in them.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • High — Growth: Revenue growth scored 0/100.
  • High — Sustainability: Operating margin scored 26/100.
  • Review — Transparency & Controls: Schedule R controlled transactions itemized did not reconcile in the filed values.
  • Review — Accountability: Governance controls: Audit committee oversight not reported.
  • High — Sustainability: Officer compensation ratio scored 20/100.