Society for Marketing Professional Services
Nonprofit profile at a glance
- EIN
- 742280550
- IRS 990-EZ coverage
- 2009–2024
- Forms available
- Form 990-EZ 2024
- Location
- Eastlake, CO, USA
- Phone
- 3039911968
- Rating
- 72
- Verdict
- SUPPORTED
- Rating confidence
- Moderate
Reported finances
- Revenue
- $183,299
- Expenses
- $180,129
- Assets
- $83,035
- Liabilities
- $0
Source: IRS Form 990-EZ. Selected filing: tax year 2024. Amounts in USD.
Leadership & pay
7 people listed
Executive titles in this filing
- MAE ANN SAAS (PRESIDENT)
- MATTHEW KRALL (PRESIDENT-ELECT)
- DANA WILLIAMS CPSM (IMMEDIATE PAST PRESIDENT)
People named in this filing
- MAE ANN SAAS (PRESIDENT)
- MATTHEW KRALL (PRESIDENT-ELECT)
- DANA WILLIAMS CPSM (IMMEDIATE PAST PRESIDENT)
Selected names, not a complete roster or a statement of current roles. Open leadership details for the complete filed list.
Source: IRS Form 990-EZ. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
The society for marketing proffesionals services was created in 1973 by a small group of proffesional services firm leaders who recognized the need to sharpenn skills, pool resources and work together to create business opportunities. Together they created smps to help tackle the day to day complexities of maketing in a time when marketing was barely acknowledged as a separate component of professional service firms. The Colorado chapter has over 322 members and holds a number of education opportunities and networking luncheons throughout the year.
What it reported doing in 2024
Smps Colorado was able to provide donations and gifts in 2024-2025 for the following purposes: smps foundation, ace mentor program, and the matthew campbell foundation - which provides scholarships for marketing students at metro state university.
Operating model
- Revenue model
- Earned-program. 80% of the money available for current operations came from fees and other program revenue.
- Distribution model
- Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
The verdict
SUPPORTED - The filed numbers largely add up and a large share of available resources goes toward mission work. Expenses are high relative to revenue and total assets are small relative to annual expenses; liquid coverage is unknown.
Rating breakdown
- Financial Efficiency: 64
- Transparency & Controls: 82
- Sustainability: 45
- Growth: 100
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 63.4%; rating input score 63
- Program expense ratio: 64.8%; rating input score 65
Transparency & Controls
- Consistency checks: 100%; rating input score 100; 52nd percentile among comparable filings
- Major donor itemization: Limited
Sustainability
- Operating margin: 1.7%; rating input score 39; 39th percentile among comparable filings
- Total-asset coverage ratio: 0.46; rating input score 35; 35th percentile among comparable filings
- Liabilities to assets ratio: 0; rating input score 76; 76th percentile among comparable filings
- Officer compensation ratio: 0%; rating input score 63; 63rd percentile among comparable filings
Growth
- Program expense growth: 0% per year; rating input score 100; 30th percentile among comparable filings
- Revenue growth: 4.8% per year; rating input score 100; 47th percentile among comparable filings
- Asset growth: 2.7% per year; rating input score 100; 36th percentile among comparable filings
Details
- Where the money goes: 63.4% of revenue deployed · 64.8% of spending went to programs
- Governance: Filed governance answers
- Accomplishments: 2 filed program accomplishments · $117K in reported program spending
- Leadership: top reported pay $0 · 7 people listed
- Consistency: 9 of 9 current checks pass
- Schedules: 1 filed schedules
- Filing history: 8 filing years from 2009 to 2024
- Contacts: How to reach this organization
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- Moderate — Sustainability: Operating margin scored 39/100.
- Moderate — Sustainability: Total-asset coverage ratio scored 35/100.