Skagit Tourism Bureau

Nonprofit profile at a glance

EIN
874522551
IRS 990 coverage
2022–2025
Forms available
Form 990 2025
Location
Mount Vernon, WA, USA
Phone
3606107482
Rating
73
Verdict
SUPPORTED
Rating confidence
Moderate
Sector
Travelers' Aid

Reported finances

Revenue
$850,964
Expenses
$839,110
Assets
$400,762
Liabilities
$631

Source: IRS Form 990. Selected filing: tax year 2025. Amounts in USD.

Leadership & pay

16 people listed

Executive titles in this filing

  • KRISTEN KELTZ (CEO)

Highest reported compensation

  • KRISTEN KELTZ (CEO): $117,056 total reported compensation
  • Elizabeth Tyler (Director): $63,145 total reported compensation

Source: IRS Form 990. Selected filing: tax year 2025. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

The Skagit Tourism Bureau tells Skagit County, Washingtons story with authenticity and reverence, helping to maintain the pride and integrity of its communities and encourage visitors to experience their charm and wonder.

What it reported doing in 2025

The Skagit Tourism Bureau continued to focus on laying a strong foundation for promoting Skagit Valley as a travel destination. Our e? orts centered on branding, organizational development, and targeted advertising to raise awareness and attract visitors to our region.Branding and Organizational DevelopmentAs our branding solidifies through our advertising efforts, we continued to create and update important policies, including creating a new crisis management plan and completing our destination development plan through the SWT Rural Tourism Support program. We also stood up our Skagit Valley Sports Commission to recruit new tournament, assist current groups and complete a feasibility study for an indoor sports complex.Advertising and OutreachOur advertising campaigns are becoming laser-focused on our target audiences through our data resources at Datafy. Through digital ads, social media, and select print placements reaching potential visitors and generating increased interest in our region. Our advertising efforts were quite successful, and they set the stage for more robust campaigns in 2026 and beyondCommunity EngagementUnderstanding the importance of community support, we actively engaged with residents and businesses to ensure that our initiatives align with the needs and values of Skagit Valley. We hosted several workshops as part of our destination development planning and collaborated with local organizations to create a shared vision for responsible tourism growth. We also presented to over 10 organizations to discuss what we are doing and how much the organizations have grown.ConclusionIn 2025, the Skagit Tourism Bureau made signi? cant strides in finalizing our brand identity and laying the groundwork for future growth. We are excited about the progress we've made in branding, organizational development, and advertising, which has positioned us for continued success in promoting Skagit Valley as a vibrant travel destination.

Operating model

Revenue model
Earned-program. 99% of the money available for current operations came from fees and other program revenue.
Distribution model
Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.

The verdict

SUPPORTED - A large share of available resources goes toward mission work and the filed numbers largely add up. Few specific pay-setting methods are documented in the filing; unanswered boxes are not proof of absence and some filing-based governance responses are negative or unanswered.

Rating breakdown

  • Financial Efficiency: 84
  • Transparency & Controls: 60
  • Accountability: 74
  • Sustainability: 33
  • Growth: 100

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: 93.8%; rating input score 94
  • Program expense ratio: 96%; rating input score 96
  • Fundraising efficiency: Limited

Transparency & Controls

  • Consistency checks: 100%; rating input score 100; 63rd percentile among comparable filings
  • Pay-setting controls: 0 of 6 controls in place; rating input score 0
    • Compensation committee: Missing
    • Independent consultant: Missing
    • Other Form 990s reviewed: Missing
    • Written employment contract: Missing
    • Compensation survey or study: Missing
    • Board or committee approval: Missing
  • Foreign activity oversight: Limited
  • Grant itemization coverage: Limited
  • Major donor itemization: Limited
  • Related-party transparency: Limited

Accountability

  • Independent voting board: 100%; rating input score 100; 64th percentile among comparable filings
  • Governance controls: 3 of 8 controls in place; rating input score 38
    • Conflict-of-interest policy: Pass
    • Whistleblower policy: Pass
    • Document-retention policy: Fail
    • CEO compensation review process: Fail
    • Other executive compensation review process: NotApplicable
    • Form 990 shared with the board: Pass
    • Board meeting minutes documented: Fail
    • Audit committee oversight: Missing
    • Independent financial-statement audit: Fail

Sustainability

  • Operating margin: 1.4%; rating input score 35; 35th percentile among comparable filings
  • Total-asset coverage ratio: 0.48; rating input score 23; 23rd percentile among comparable filings
  • Liabilities to assets ratio: 0; rating input score 71; 71st percentile among comparable filings
  • Officer compensation ratio: 21.5%; rating input score 14; 14th percentile among comparable filings

Growth

  • Program expense growth: 54.8% per year; rating input score 100; 95th percentile among comparable filings
  • Revenue growth: 28.4% per year; rating input score 100; 90th percentile among comparable filings
  • Asset growth: 7.5% per year; rating input score 100; 46th percentile among comparable filings

Details

  • Where the money goes: 93.8% of revenue deployed · 96% of spending went to programs
  • Governance: 14 of 14 board members independent · 3 of 8 filing controls reported
  • Programs: 1 filed program accomplishment · $839K in reported program spending
  • Leadership: top reported pay $117K · 16 people listed · 0 of 6 pay-setting controls reported
  • Consistency: 21 of 21 current checks pass
  • Schedules: 2 filed schedules · includes executive pay
  • Filing history: 4 filing years from 2022 to 2025
  • Contacts: How to reach this organization
  • Money network: 2 filed money-flow records
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • High — Transparency & Controls: Pay-setting controls scored 0/100.
  • Moderate — Accountability: Governance controls: 4 of 7 not reported.
  • Moderate — Sustainability: Operating margin scored 35/100.
  • High — Sustainability: Total-asset coverage ratio scored 23/100.
  • High — Sustainability: Officer compensation ratio scored 14/100.