Shenandoah National Park Assoc Inc

Nonprofit profile at a glance

EIN
540952015
IRS 990 coverage
2010–2025
Forms available
Form 990 2025
Location
Luray, VA, USA
Phone
5408605481
Rating
91
Verdict
STRONG
Rating confidence
Moderate
Sector
Parks and Playgrounds

Official website

Reported finances

Revenue
$1,756,390
Expenses
$1,045,234
Assets
$4,732,098
Liabilities
$1,071,816

Source: IRS Form 990. Selected filing: tax year 2025. Amounts in USD.

Leadership & pay

12 people listed

Executive titles in this filing

  • BILL REID (PRESIDENT/CHAIR)
  • DOUG KAVOLIUS (VICE PRESIDENT)
  • GRETA MILLER (EXECUTIVE DIRECTOR)

Highest reported compensation

  • GRETA MILLER (EXECUTIVE DIRECTOR): $136,434 total reported compensation

Source: IRS Form 990. Selected filing: tax year 2025. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

To increase public understanding, appreciation, and stewardship of shenandoah national park by providing interpretive/educational materials, financial support, and services in resource education.

What it reported doing in 2025

The board of directors approved the 2025 budget with a proposal to donate $120,000 as direct support to shenandoah. Due to the government shutdown beginning october 1 and the busy fall color season, snpa signed an agreement with the park to fund the cost to reopen the two visitor centers. Snpa donated another $101,015.33 to nps to cover the salaries of the park visitor center staff. Both visitor centers reopened on friday, october 10. The funding covered from october 10 through november 12, the date the government was funded. Park visitors were extremely pleased that the visitor centers were open and snpa saw an increase in the roundup donations at the cash registers and direct donations to snpa to help offset the expense.snpa celebrated its 75th anniversary during 2025. A special snpa member/75th anniversary celebration was held on saturday, may 17. Over the 75 years snpa has contributed over $5.6 million in direct aid to the park, with at least 3.2 million of that donated just over the last 10 years.snpa provided support for the wildflower weekend including providing funding for the prizes for the park's wildflower art contest.snpa spent $12,764.25 to reprint 15,000 junior ranger booklets and purchase 5,000 customized shenandoah national park junior ranger pencils to be distributed to children visiting the park. The park added the bark ranger program at shenandoah in 2025. Snpa funded the printing of 3,500 bark rack cards and the purchase of 2,500 wooden bark ranger badges (dog tags).nps did not have the funding for the park brochures that are given out at the entrance stations. Snpa funded the government printing office (gpo) printing of 350,000 at a cost of $63,350.00snpa continues funding the rental of an office space from mimslyn inn in luray for the education office. This location gives them a space to set up for distance learning and snpa funds the expense for comcast high speed internet. Snpa is working to find a contractor who can renovate the old snpa office to move the education office. This would allow them to move their distance learning to this office and end the rental in luray. Hopefully this will be completed in 2026.the park newspaper, explore shenandoah, was published with funding from snpa. The 8-page paper is created to provide interpretive information along with the park ranger program schedule and information on facilities managed by the park concessioner. 250,000 copies were printed and distributed during the summer and fall season at a total cost of $9,090.50.snpa provided $31,818.89 to fund stipends and housing for two interns that worked in the interpretive division during the season.snpa funded the replacement of a projector at the dickey ridge visitor center auditorium and provided funding for miscellaneous supplies, software upgrades, and special programs in the park. Snpa has continued to pay the monthly fee to a hosting site that provides full support for the two live cameras that were installed in 2022. These cameras have been very popular with the public and are used occasionally by local tv stations.snpa spent $5100 to support the media team to purchase large hard drives to be used for storage for the many photos that are taken throughout the year.snpa funded the $7,806.00 purchase of three accessibility hiking carts for the park's education staff and byrd visitor center to have available for the public. These carts allow students and children of park visitors that have mobile issues, to be able to experience a hike over many of the trails in the park.snpa funded the cost to replace the front doors of the byrd visitor center at a cost of $50,209.00. This included updating the doors to be fulling handicap accessible.snpa also started providing aid to the cedar creek belle grove national historic park which we have been managing the small park store in the visitor center since 2013. Snpa funded a request for interpretive supplies including a tent and chairs for ranger programs, and backpacking

Operating model

Revenue model
Donor-supported. 69% of the money available for current operations came from contributions and gifts.
Distribution model
Hybrid. The nonprofit split its reported program spending across 52% for direct work, and 48% for grants.

The verdict

STRONG - A large share of available resources goes toward mission work and the filed numbers largely add up. Liabilities are high compared with assets and reported officer compensation is a large share of total spending, which may reflect staffing concentration.

Rating breakdown

  • Financial Efficiency: 85
  • Transparency & Controls: 94
  • Accountability: 100
  • Sustainability: 71
  • Growth: 100

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: 100%; rating input score 100
  • Program expense ratio: 86.7%; rating input score 87
  • Fundraising efficiency: Limited

Transparency & Controls

  • Consistency checks: 100%; rating input score 100; 63rd percentile among comparable filings
  • Pay-setting controls: Limited
  • Foreign activity oversight: Limited
  • Grant itemization coverage: 100%; rating input score 100; 78th percentile among comparable filings
  • Major donor itemization: Yes; rating input score 100
  • Related-party transparency: Limited

Accountability

  • Independent voting board: 100%; rating input score 100; 64th percentile among comparable filings
  • Governance controls: 8 of 8 controls in place; rating input score 100
    • Conflict-of-interest policy: Pass
    • Whistleblower policy: Pass
    • Document-retention policy: Pass
    • CEO compensation review process: Pass
    • Other executive compensation review process: NotApplicable
    • Form 990 shared with the board: Pass
    • Board meeting minutes documented: Pass
    • Audit committee oversight: Pass
    • Independent financial-statement audit: Pass

Sustainability

  • Operating margin: 40.5%; rating input score 87; 87th percentile among comparable filings
  • Total-asset coverage ratio: 4.53; rating input score 83; 83rd percentile among comparable filings
  • Liabilities to assets ratio: 0.23; rating input score 23; 23rd percentile among comparable filings
  • Officer compensation ratio: 13.1%; rating input score 29; 29th percentile among comparable filings

Growth

  • Program expense growth: 9% per year; rating input score 100; 54th percentile among comparable filings
  • Revenue growth: 11.1% per year; rating input score 100; 64th percentile among comparable filings
  • Asset growth: 13.3% per year; rating input score 100; 65th percentile among comparable filings

Details

  • Where the money goes: 100% of revenue deployed · 86.7% of spending went to programs
  • Governance: 11 of 11 board members independent · 8 of 8 filing controls reported
  • Programs: 1 filed program accomplishment · $906K in reported program spending
  • Leadership: top reported pay $136K · 12 people listed
  • Consistency: 27 of 27 current checks pass
  • Schedules: 5 filed schedules · includes major donors and grants
  • Filing history: 16 filing years from 2010 to 2025
  • Contacts: How to reach this organization
  • Money network: 3 filed money-flow records
  • Related organizations: 1 filed related-organization link
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.
  • Staff and benefit plans: Retirement and health plans the organization files with the Department of Labor, and the people in them.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • High — Sustainability: Liabilities to assets ratio scored 23/100.
  • High — Sustainability: Officer compensation ratio scored 29/100.