She Should Run

Nonprofit profile at a glance

EIN
204210843
IRS 990 coverage
2012–2025
Forms available
Form 990 2025
Location
New York, NY, USA
Phone
2027968396
Rating
75
Verdict
SUPPORTED
Rating confidence
Moderate
Sector
Centers to Support the Independence of Specific Populations

Official website

Reported finances

Revenue
$708,784
Expenses
$701,714
Assets
$766,379
Liabilities
$6,854

Source: IRS Form 990. Selected filing: tax year 2025. Amounts in USD.

Leadership & pay

11 people listed

Executive titles in this filing

  • ERIN LOOS CUTRARO (FOUNDER/CEO)

Highest reported compensation

  • ERIN LOOS CUTRARO (FOUNDER/CEO): $187,608 total reported compensation

Source: IRS Form 990. Selected filing: tax year 2025. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

She should run is a nonpartisan nonprofit working to drastically increase the number of women considering a run for public office.

What it reported doing in 2025

National awareness: she should run community, an online educational resource and networking hub for women. Commissioned third party market research study on the motivators that can move women to elected leadership. Power in purpose, an interactive workshop helping women explore why they are meant to lead. Live events & webinars featuring women leaders and addressing barriers to women's leadership. Additionally, our work includes culture shift initiatives to normalize conversations and messages about women's political leadership through media relations, social channels, and partnerships.

Operating model

Revenue model
Donor-supported. 99% of the money available for current operations came from contributions and gifts.
Distribution model
Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.

The verdict

SUPPORTED - A large share of available resources goes toward mission work and the filed numbers largely add up. Fundraising costs are high for each dollar raised and expenses are high relative to revenue.

Rating breakdown

  • Financial Efficiency: 76
  • Transparency & Controls: 70
  • Accountability: 84
  • Sustainability: 38
  • Growth: 100

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: 80%; rating input score 80
  • Program expense ratio: 80.8%; rating input score 81
  • Fundraising efficiency: $10.61 raised per $1 spent on fundraising; rating input score 37; 37th percentile among comparable filings

Transparency & Controls

  • Consistency checks: 100%; rating input score 100; 63rd percentile among comparable filings
  • Pay-setting controls: 1 of 6 controls in place; rating input score 17
    • Compensation committee: Missing
    • Independent consultant: Missing
    • Other Form 990s reviewed: Missing
    • Written employment contract: Missing
    • Compensation survey or study: Missing
    • Board or committee approval: Pass
  • Foreign activity oversight: Limited
  • Grant itemization coverage: Limited
  • Major donor itemization: Yes; rating input score 100
  • Related-party transparency: Limited

Accountability

  • Independent voting board: 90%; rating input score 90; 26th percentile among comparable filings
  • Governance controls: 6 of 8 controls in place; rating input score 75
    • Conflict-of-interest policy: Pass
    • Whistleblower policy: Pass
    • Document-retention policy: Pass
    • CEO compensation review process: Pass
    • Other executive compensation review process: NotApplicable
    • Form 990 shared with the board: Pass
    • Board meeting minutes documented: Pass
    • Audit committee oversight: Missing
    • Independent financial-statement audit: Fail

Sustainability

  • Operating margin: 1%; rating input score 34; 34th percentile among comparable filings
  • Total-asset coverage ratio: 1.09; rating input score 46; 46th percentile among comparable filings
  • Liabilities to assets ratio: 0.01; rating input score 61; 61st percentile among comparable filings
  • Officer compensation ratio: 26.7%; rating input score 10; 10th percentile among comparable filings

Growth

  • Program expense growth: 8.1% per year; rating input score 100; 50th percentile among comparable filings
  • Revenue growth: 5.5% per year; rating input score 100; 40th percentile among comparable filings
  • Asset growth: 12.1% per year; rating input score 100; 62nd percentile among comparable filings

Details

  • Where the money goes: 80% of revenue deployed · 80.8% of spending went to programs
  • Governance: 9 of 10 board members independent · 6 of 8 filing controls reported
  • Programs: 2 filed program accomplishments · $567K in reported program spending
  • Leadership: top reported pay $188K · 11 people listed · 1 of 6 pay-setting controls reported
  • Consistency: 22 of 22 current checks pass
  • Schedules: 5 filed schedules · includes major donors and executive pay
  • Filing history: 13 filing years from 2012 to 2025
  • Contacts: How to reach this organization
  • Money network: 1 filed money-flow record
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • Moderate — Financial Efficiency: Fundraising efficiency scored 37/100.
  • Moderate — Sustainability: Operating margin scored 34/100.
  • Review — Accountability: Governance controls: Independent financial-statement audit not reported.
  • Moderate — Sustainability: Total-asset coverage ratio scored 46/100.
  • High — Sustainability: Officer compensation ratio scored 10/100.