Shadow Her
Nonprofit profile at a glance
- EIN
- 923249984
- IRS 990-EZ coverage
- 2023–2024
- Forms available
- Form 990-EZ 2024
- Location
- King of Prussia, PA, USA
- Phone
- 4849047500
- Rating
- 79
- Verdict
- SUPPORTED
- Rating confidence
- Moderate
- Sector
- Professional Societies, Associations
Reported finances
- Revenue
- $52,416
- Expenses
- $38,953
- Assets
- $14,292
- Liabilities
- $100
Source: IRS Form 990-EZ. Selected filing: tax year 2024. Amounts in USD.
Leadership & pay
10 people listed
Executive titles in this filing
- MARCIA O'CONNOR (PRESIDENT)
- MEGHAN POPOLEO (VICE PRESIDENT)
People named in this filing
- AMY COBB (ASSOCIATE DIRECTOR & SECRE)
- KAREN ROBINSON (BOARD MEMBER)
- GINNY PALMERI (BOARD MEMBER)
Selected names, not a complete roster or a statement of current roles. Open leadership details for the complete filed list.
Source: IRS Form 990-EZ. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
The purpose of the organization is to empower women entrepreneurs of all backgrounds, ages, and abilities by providing a safe and inclusive community that fosters mentorship, advocacy, and educational resources.
What it reported doing in 2024
Community events events held specifically in support of other women business owners to raise awareness and celebrate the success of local woman entrepreneurs.
Operating model
- Revenue model
- Donor-supported. 100% of the money available for current operations came from contributions and gifts.
- Distribution model
- Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
The verdict
SUPPORTED - The filed numbers largely add up and a large share of available resources goes toward mission work. Program spending has declined or grown slowly and revenue has declined or grown slowly.
Rating breakdown
- Financial Efficiency: 70
- Transparency & Controls: 100
- Sustainability: 54
- Growth: 20
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 62%; rating input score 62
- Program expense ratio: 83.4%; rating input score 83
Transparency & Controls
- Consistency checks: 100%; rating input score 100; 52nd percentile among comparable filings
- Major donor itemization: Yes; rating input score 100
Sustainability
- Operating margin: 25.7%; rating input score 78; 78th percentile among comparable filings
- Total-asset coverage ratio: 0.37; rating input score 24; 24th percentile among comparable filings
- Liabilities to assets ratio: 0.01; rating input score 30; 30th percentile among comparable filings
- Officer compensation ratio: 0%; rating input score 56; 56th percentile among comparable filings
Growth
- Program expense growth: -33.7% per year; rating input score 0; 12th percentile among comparable filings
- Revenue growth: -17.9% per year; rating input score 0; 16th percentile among comparable filings
- Asset growth: 180.6% per year; rating input score 100; 99th percentile among comparable filings
Details
- Where the money goes: 62% of revenue deployed · 83.4% of spending went to programs
- Governance: Filed governance answers
- Accomplishments: 1 filed program accomplishment · $32K in reported program spending
- Leadership: top reported pay $0 · 10 people listed
- Consistency: 8 of 8 current checks pass
- Schedules: 3 filed schedules
- Filing history: 2 filing years from 2023 to 2024
- Contacts: How to reach this organization
- Money network: Resolved incoming and outgoing counterparties from filed money flows.
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- High — Growth: Program expense growth scored 0/100.
- High — Growth: Revenue growth scored 0/100.
- High — Sustainability: Total-asset coverage ratio scored 24/100.
- Moderate — Sustainability: Liabilities to assets ratio scored 30/100.
- Review — Sustainability: Officer compensation ratio scored 56/100.