SetTheExpectation

What it reported doing in 2024

Our program work focuses on the following four areas: advocacy shifting attitudes and beliefs around issues of sexual and interpersonal violence requires reaching and educating americans on a national scale. Whether it be through social media and campaigns, in-person events, ste games, or psa announcements we are committed to advocating for survivors and fostering communities free of sexual and interpersonal violence. Community outreach we believe in the power of sport to transform communities and through the set the expectation champions initiative we are partnering professional athletes with community agencies who serve families and survivors of sexual assault and domestic violence. Founded by set the expectation nfl ambassador, james smith-williams, the champions program successfully launched in Washington, dc in 2021 and has grown into multiple cities.education as an organization that has worked with tens of thousands of young people, many of them men and male athletes, we have a unique perspective on how to effectively engage in gender-based violence prevention education. With our first-hand experience and the assistance of expert consultants, we are developing a digital learning program for high school and college aged students and athletes that covers topics such as trauma, consent, victim blaming, healthy manhood and more. Policy setting expectations through policy is one way to create safer cultures for everyone. The ncaa campus sexual violence policy mandates that all member schools must be ready to attest to due diligence requirements for athlete histories beginning in the 2022-23 academic year. The tracy rule, which is the most comprehensive serious misconduct policy in the country, meets all compliance requirements of the ncaa campus sexual violence policy. We have already seen successful implementation of the tracy rule at university of Texas at san antonio and uva wise and we are ready to help other universities and athletic conferences with adoption and implementation. To date, thousands of athletes across 200+ college campuses have heard brendas story. As a nonprofit, we have assisted our campus partners in raising over $180,000 for community agencies serving survivors. More than 560 ste events have taken place and 57,000+ pledges have been signed. Our reach has expanded beyond sports to campus greek life and the corporate sector, and we stand proudly as one of the groups who pushed the ncaa to adopt a campus sexual violence policy.

Financial Efficiency

• Mission deployment rate: 80.9%; rating input score 81
• Program expense ratio: 90%; rating input score 90

Transparency & Controls

• Consistency checks: 100%; rating input score 100; 52nd percentile among comparable filings
• Major donor itemization: Limited

Sustainability

• Operating margin: 10.2%; rating input score 62; 62nd percentile among comparable filings
• Total-asset coverage ratio: 0.33; rating input score 22; 22nd percentile among comparable filings
• Liabilities to assets ratio: Limited
• Officer compensation ratio: 0%; rating input score 56; 56th percentile among comparable filings

Growth

• Program expense growth: -6.7% per year; rating input score 0; 32nd percentile among comparable filings
• Revenue growth: -14.2% per year; rating input score 0; 19th percentile among comparable filings
• Asset growth: -60.5% per year; rating input score 0; 3rd percentile among comparable filings