Sedona Chamber of Commerce Inc

Nonprofit profile at a glance

EIN
860134659
IRS 990 coverage
2010–2025
Forms available
Form 990 2025
Location
Sedona, AZ, USA
Phone
9282041123
Rating
83
Verdict
STRONG
Rating confidence
Moderate

Official website

Reported finances

Revenue
$1,941,092
Expenses
$1,848,232
Assets
$1,287,836
Liabilities
$920,142

Source: IRS Form 990. Selected filing: tax year 2025. Amounts in USD.

Leadership & pay

17 people listed

Executive titles in this filing

  • DAVID KEY (PRESIDENT/CEO)

Highest reported compensation

  • DAVID KEY (PRESIDENT/CEO): $114,523 total reported compensation

Source: IRS Form 990. Selected filing: tax year 2025. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

The organizations mission is to foster and enhance the civic, economic and social welfare of its members by promoting business development and growth in the city of sedona and surrounding communities

What it reported doing in 2025

The sedona chamber of commerce operates the sedona visitor center in uptown sedona, az., one of the busiest centers in the state of Arizona. The organization owns the building which houses the visitor center, and provides management and staffing services to the center under contract with the city of sedona. During calendar year 2025, the center served more than 175,000 visitors. Staff and volunteers act as destination experts, greeting visitors and offering insights and recommendations into the areas amenities, while educating visitors on important sustainability practices , including environmental stewardship and responsible recreating.

Operating model

Revenue model
Membership-supported. 67% of the money available for current operations came from membership dues.
Distribution model
Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.

The verdict

STRONG - A large share of available resources goes toward mission work and the filed numbers largely add up. Program spending has declined or grown slowly and expenses are high relative to revenue.

Rating breakdown

  • Financial Efficiency: 77
  • Transparency & Controls: 93
  • Accountability: 95
  • Sustainability: 37
  • Growth: 60

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: 84.9%; rating input score 85
  • Program expense ratio: 89.2%; rating input score 89
  • Fundraising efficiency: Limited

Transparency & Controls

  • Consistency checks: 92.9%; rating input score 93; 22nd percentile among comparable filings
  • Pay-setting controls: Limited
  • Foreign activity oversight: Limited
  • Grant itemization coverage: Limited
  • Major donor itemization: Limited
  • Related-party transparency: Limited

Accountability

  • Independent voting board: 100%; rating input score 100; 64th percentile among comparable filings
  • Governance controls: 7 of 8 controls in place; rating input score 88
    • Conflict-of-interest policy: Pass
    • Whistleblower policy: Pass
    • Document-retention policy: Pass
    • CEO compensation review process: Pass
    • Other executive compensation review process: NotApplicable
    • Form 990 shared with the board: Pass
    • Board meeting minutes documented: Pass
    • Audit committee oversight: Pass
    • Independent financial-statement audit: Fail

Sustainability

  • Operating margin: 4.8%; rating input score 44; 44th percentile among comparable filings
  • Total-asset coverage ratio: 0.7; rating input score 33; 33rd percentile among comparable filings
  • Liabilities to assets ratio: 0.71; rating input score 8; 8th percentile among comparable filings
  • Officer compensation ratio: 6.2%; rating input score 48; 48th percentile among comparable filings

Growth

  • Program expense growth: -11% per year; rating input score 0; 4th percentile among comparable filings
  • Revenue growth: 1% per year; rating input score 100; 14th percentile among comparable filings
  • Asset growth: 1% per year; rating input score 100; 19th percentile among comparable filings

Details

  • Where the money goes: 84.9% of revenue deployed · 89.2% of spending went to programs
  • Governance: 16 of 16 board members independent · 7 of 8 filing controls reported
  • Programs: 2 filed program accomplishments · $1.6M in reported program spending
  • Leadership: top reported pay $115K · 17 people listed
  • Consistency: 24 of 25 current checks pass · 1 finding to review
  • Schedules: 4 filed schedules
  • Filing history: 7 filing years from 2010 to 2025
  • Contacts: How to reach this organization
  • Money network: 1 filed money-flow record
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • High — Growth: Program expense growth scored 0/100.
  • Moderate — Sustainability: Operating margin scored 44/100.
  • Moderate — Transparency & Controls: Schedule A contributions reconciliation did not reconcile in the filed values.
  • Review — Accountability: Governance controls: Independent financial-statement audit not reported.
  • Moderate — Sustainability: Total-asset coverage ratio scored 33/100.
  • High — Sustainability: Liabilities to assets ratio scored 8/100.
  • Moderate — Sustainability: Officer compensation ratio scored 48/100.