San Jose Children's Discovery Museum

Nonprofit profile at a glance

EIN
942870828
IRS 990 coverage
2009–2024
Forms available
Form 990 2024
Location
San Jose, CA, USA
Phone
4082985437
Rating
75
Verdict
SUPPORTED
Rating confidence
Moderate
Sector
Children's Museums

Official website

Reported finances

Revenue
$6,093,974
Expenses
$7,022,651
Assets
$24,589,919
Liabilities
$1,407,396

Source: IRS Form 990. Selected filing: tax year 2024. Amounts in USD.

Leadership & pay

37 people listed

Executive titles in this filing

  • MARILEE JENNINGS (EXECUTIVE DIRECTOR)

Highest reported compensation

  • MARILEE JENNINGS (EXECUTIVE DIRECTOR): $303,378 total reported compensation
  • SUSAN CLARK (DIRECTOR OF FINANCE): $270,384 total reported compensation
  • CHERYL BLUMENTHAL (DIRECTOR OF INFO SYSTEMS & COMS): $238,765 total reported compensation

Source: IRS Form 990. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

Children's discovery museum of san jose inspires creativity, curiosity and lifelong learning.

What it reported doing in 2024

Children's discovery museum of san jose ("the museum") is a California nonprofit public benefit corporation organized in 1982 and incorporated in 1983. The museum operates a children's museum which addresses the educational needs of children, youth and their families in santa clara county through participatory exhibits and programs that engage the senses and challenge the mind.exhibitsover its 35 years of operation, the museum has welcomed more than 10.5 million visitors. During the year ended august 31, 2025, the museum provided engaging learning opportunities to over 223,800 family visitors and 24,200 in groups. An increase of 5% over the prior year, attributable to the ongoing recovery after covid and directed marketing strategies. The museum maintained a full-day schedule on weekends, holidays, and during the summer, operating from 9:30 a.m. To 4:30 p.m., and a shorter weekday schedule, tuesday through friday from 9:30 a.m. To 1:00 p.m.the majority of cdm's exhibits, which focus on children to age 10 and their parents and caregivers, are highly tactile and encourage touching, exploring, manipulating and experimenting, while cutting across the disciplines of art, science and the humanities. The wonder cabinet serves the needs of the museum's youngest visitors as an early learning environment with exhibits designed to support the cognitive, emotional and social development of infants, toddlers and preschoolers. Whether children are roleplaying a firefighter on the authentic fire engine in the streets of san jose exhibit, or using colorful plastic balls to study how water rushes and flows in waterways, they are actively engaged in learning, inspired by their own curiosity to investigate how things work and to understand more about the world in which we live. The amazing airmaze exhibit, which spans two floors inside the museum and features scarves and yarn balls moving through a series of plexiglass tubes and emerging from one of six exits, fosters predictive learning and provides great delight to museum visitors.since opening its doors in the spring of 1990, the museum and its staff have worked to enhance the visitor experience in its 28,000 square feet of indoor exhibition space with 13 dedicated galleries, each housing 8 to 10 interactive exhibits that address the distinctive need for children to learn through concrete interactions, and an adjacent outdoor exhibit space, bill's backyard, which essentially doubled the museum's exhibit space. Exhibit signage in english, spanish and vietnamese focuses visitor interactions on the uniqueness of outdoor play, such as to build, roll, climb, plant, and observe to name a few. Ten different local species of animals and insects were cast in bronze and placed appropriately throughout the area to allow children to discover them in their natural habitat. A 7,200-gallon rain-harvest system is used to irrigate the native landscape and to teach visitors about water conservation at the same time. By bringing nature to children, cdm hopes to create a spark so that children will then seek out other outdoor opportunities close to their home and become environmental stewards as they grow up.in june 2025, the museum opened bubbling up! A new, immersive bubbles exhibit, designed in conjunction with the denver children's museum's design division. The new exhibit is located outside in bill's backyard and features a high number of unique activities. In the fall, the museum presented "dinosaurs: land of fire and ice," a traveling exhibit from the Minnesota children's museum as a way to test the success of hosting a traveling exhibit during thefall/winter months as opposed to the typical summer timeframe, which has been shortened over the years due to changing school schedules. The exhibit was popular and did help to increase attendance during the months of its tenure. The museum also chose to present a new type of temporary exhibit during the winter/spring months. Potential space: a serious look at c

Operating model

Revenue model
Mixed. Its operating money came from several sources; no one source provided a clear majority.
Distribution model
Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
  • Includes noncash contributions: Reported contributions include donated property or goods.

The verdict

SUPPORTED - A large share of available resources goes toward mission work and the filed numbers largely add up. Fundraising costs are high for each dollar raised and expenses are high relative to revenue.

Rating breakdown

  • Financial Efficiency: 68
  • Transparency & Controls: 84
  • Accountability: 100
  • Sustainability: 36
  • Growth: 20

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: 77.2%; rating input score 77
  • Program expense ratio: 66%; rating input score 66
  • Fundraising efficiency: $7.66 raised per $1 spent on fundraising; rating input score 29; 29th percentile among comparable filings

Transparency & Controls

  • Consistency checks: 100%; rating input score 100; 63rd percentile among comparable filings
  • Pay-setting controls: 4 of 6 controls in place; rating input score 67
    • Compensation committee: Pass
    • Independent consultant: Missing
    • Other Form 990s reviewed: Pass
    • Written employment contract: Missing
    • Compensation survey or study: Pass
    • Board or committee approval: Pass
  • Foreign activity oversight: Limited
  • Grant itemization coverage: Limited
  • Major donor itemization: Yes; rating input score 100
  • Related-party transparency: Limited

Accountability

  • Independent voting board: 100%; rating input score 100; 63rd percentile among comparable filings
  • Governance controls: 9 of 9 controls in place; rating input score 100
    • Conflict-of-interest policy: Pass
    • Whistleblower policy: Pass
    • Document-retention policy: Pass
    • CEO compensation review process: Pass
    • Other executive compensation review process: Pass
    • Form 990 shared with the board: Pass
    • Board meeting minutes documented: Pass
    • Audit committee oversight: Pass
    • Independent financial-statement audit: Pass

Sustainability

  • Operating margin: -15.2%; rating input score 9; 9th percentile among comparable filings
  • Total-asset coverage ratio: 3.5; rating input score 77; 77th percentile among comparable filings
  • Liabilities to assets ratio: 0.06; rating input score 68; 68th percentile among comparable filings
  • Officer compensation ratio: 20.9%; rating input score 11; 11th percentile among comparable filings

Growth

  • Program expense growth: -2.1% per year; rating input score 0; 9th percentile among comparable filings
  • Revenue growth: -0.8% per year; rating input score 0; 9th percentile among comparable filings
  • Asset growth: 0.9% per year; rating input score 100; 15th percentile among comparable filings

Details

  • Where the money goes: 77.2% of revenue deployed · 66% of spending went to programs
  • Governance: 26 of 26 board members independent · 9 of 9 filing controls reported
  • Programs: 2 filed program accomplishments · $4.6M in reported program spending
  • Leadership: top reported pay $303K · 37 people listed · 4 of 6 pay-setting controls reported
  • Highest-paid contractors: 1 contractor listed · $1M reported
  • Consistency: 33 of 33 current checks pass
  • Schedules: 6 filed schedules · includes major donors and executive pay
  • Filing history: 16 filing years from 2009 to 2024
  • Contacts: How to reach this organization
  • Money network: 7 filed money-flow records
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • High — Financial Efficiency: Fundraising efficiency scored 29/100.
  • High — Sustainability: Operating margin scored 9/100.
  • High — Growth: Program expense growth scored 0/100.
  • High — Growth: Revenue growth scored 0/100.
  • High — Sustainability: Officer compensation ratio scored 11/100.