Salisbury-rowan County Convention Visitor Bureau Inc
Nonprofit profile at a glance
- EIN
- 462546411
- IRS 990 coverage
- 2013–2023
- Forms available
- Form 990 2023
- Location
- Salisbury, NC, USA
- Phone
- 7046383100
- Rating
- 78
- Verdict
- SUPPORTED
- Rating confidence
- Moderate
- Sector
- Health - General and Rehabilitative N.E.C.
Reported finances
- Revenue
- $1,079,476
- Expenses
- $1,081,097
- Assets
- $81,873
- Liabilities
- $217,732
Source: IRS Form 990. Selected filing: tax year 2023. Amounts in USD.
Leadership & pay
11 people listed
People named in this filing
- KRISTA SULLIVAN (BOARD CHAIR)
- CRAIG PIERCE (BOARD MEMBER)
- KAREN ALEXANDER (BOARD MEMBER)
Selected names, not a complete roster or a statement of current roles. Open leadership details for the complete filed list.
Source: IRS Form 990. Selected filing: tax year 2023. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
The salisbury-rowan county convention and visitors bureau is county-wide in scope, and its efforts are directed to the development and marketing of salisbury and rowan county's tourism industry and assets and potential tourism sites, including all sections and communities of the county for the purpose of economic development through tourism. The salisbury-rowan county convention and visitors bureau is organized to promote and encourage visitor travel activities in salisbury and rowan county, North Carolina and to assemble and disseminate information designed to maintain and further develop salisbury and rowan county's position in the visitor industry. They will seek out partnerships to achieve its purpose.
What it reported doing in 2023
Program service revenue received 1,195,190 for tax year.
Operating model
- Revenue model
- Earned-program. 100% of the money available for current operations came from fees and other program revenue.
- Distribution model
- Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
The verdict
SUPPORTED - A large share of available resources goes toward mission work and the filed numbers largely add up. Some filing-based governance responses are negative or unanswered and expenses are high relative to revenue.
Rating breakdown
- Financial Efficiency: 76
- Transparency & Controls: 90
- Accountability: 76
- Sustainability: 28
- Growth: 80
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 86.2%; rating input score 86
- Program expense ratio: 86.1%; rating input score 86
- Fundraising efficiency: Limited
Transparency & Controls
- Consistency checks: 100%; rating input score 100; 63rd percentile among comparable filings
- Pay-setting controls: Limited
- Foreign activity oversight: Limited
- Grant itemization coverage: Limited
- Major donor itemization: Limited
- Related-party transparency: Limited
Accountability
- Independent voting board: 100%; rating input score 100; 63rd percentile among comparable filings
- Governance controls: 3 of 7 controls in place; rating input score 43
- Conflict-of-interest policy: Fail
- Whistleblower policy: Fail
- Document-retention policy: Fail
- CEO compensation review process: NotApplicable
- Other executive compensation review process: NotApplicable
- Form 990 shared with the board: Pass
- Board meeting minutes documented: Pass
- Audit committee oversight: Missing
- Independent financial-statement audit: Pass
Sustainability
- Operating margin: -0.2%; rating input score 37; 37th percentile among comparable filings
- Total-asset coverage ratio: 0.08; rating input score 4; 4th percentile among comparable filings
- Liabilities to assets ratio: 2.66; rating input score 1; 1st percentile among comparable filings
- Officer compensation ratio: 0%; rating input score 81; 81st percentile among comparable filings
Growth
- Program expense growth: 44.6% per year; rating input score 100; 94th percentile among comparable filings
- Revenue growth: 5% per year; rating input score 100; 46th percentile among comparable filings
- Asset growth: -15.5% per year; rating input score 0; 2nd percentile among comparable filings
Details
- Where the money goes: 86.2% of revenue deployed · 86.1% of spending went to programs
- Governance: 11 of 11 board members independent · 3 of 7 filing controls reported
- Programs: 2 filed program accomplishments
- Leadership: top reported pay $0 · 11 people listed
- Consistency: 24 of 24 current checks pass
- Schedules: 2 filed schedules
- Filing history: 11 filing years from 2013 to 2023
- Contacts: How to reach this organization
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- Moderate — Accountability: Governance controls: 3 of 6 not reported.
- Moderate — Sustainability: Operating margin scored 37/100.
- High — Sustainability: Total-asset coverage ratio scored 4/100.
- High — Growth: Asset growth scored 0/100.
- High — Sustainability: Liabilities to assets ratio scored 1/100.