Saint Paul Rivercentre Convention and Visitors Authority

Nonprofit profile at a glance

EIN
203338905
IRS 990 coverage
2011–2024
Forms available
Form 990 2024
Location
St Paul, MN, USA
Phone
6512654900
Rating
45
Verdict
MIXED
Rating confidence
Moderate
Sector
Chambers of Commerce & Business Leagues

Official website

Reported finances

Revenue
$21,269,442
Expenses
$20,804,188
Assets
$16,323,734
Liabilities
$2,678,668

Source: IRS Form 990. Selected filing: tax year 2024. Amounts in USD.

Leadership & pay

23 people listed

Executive titles in this filing

  • JAIMEE LUCKE HENDRIKSON (PRESIDENT)

Highest reported compensation

  • JAIMEE LUCKE HENDRIKSON (PRESIDENT): $218,167 total reported compensation
  • AMANDA FRIEDRICH (VP SALES & S): $152,386 total reported compensation
  • CHELSEA MALONE (VP MKTG &PAR): $117,826 total reported compensation

Source: IRS Form 990. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

The mission of the saint paul rivercentre convention & visitors authority is to generate economic growth for saint paul by effectively marketing the rivercentre campus, saint paul and the region as a preferred convention and tourism destination.

What it reported doing in 2024

Marketing serves to elevate awareness of saint paul as a premier convention and leisure destination through effective public relations and comprehensive advertising/marketing efforts. The department coordinates advertising, promotions, publications, website, social media, and public and media relations programs for all departments. Marketing accomplished the following in 2024: our digital platforms became powerful storytelling engines in 2024, connecting with audiences and driving engagement: 1.1m+ sessions on visitsaintpaul.com (+13%) 2m+ pageviews (+17%) with 75k outbound clicks to local partners (+106%) 7.4m total video views across social media 155k+ total social media followerswith most engagement coming from organic reach & strategic collabs the @chef.reactions collaboration with the st. Paul saints1.1million views from 99% non-followers, and huge praise from both locals and visitors. Digital campaign highlights: the fun side (summer campaign): running juneaugust, this campaign positioned saint paul as a category of one for summer fun. We expanded into Illinois, Iowa, and Wisconsin markets, creating a summer-long engagement funnel that delivered clicks, visits, and enthusiasm. 17 million + impressions 90k clicks 53k + new website users 3k new email signups saint paulidays (holiday campaign): we showcased the citys winter magic, spotlighting culture, shopping, theater, and holiday tradition. 1.1m+ impressions 23.7k ad clicks 3.6k new email signups 1,656 total leads: trip planning, guide requests, hotel inquiries, and more festival & event support: supporting over 25 community and cultural festivals, strategic media placement and digital amplification extended the reach and impact of these events: 230k+ webpage sessions 25k+ referral clicks to event websites 4.5 million+ billboard impressions 4.2 million+ mpr on-air impressions 4 million+ impressions through star tribune newsletters produced a new visitor guide for distribution in 2025.

Operating model

Revenue model
Other-operating. 79% of the money available for current operations came from other operating revenue.
Distribution model
Cannot be determined from the filing. The filing does not provide enough consistent spending detail to tell whether the nonprofit works directly or through others.
  • Includes noncash contributions: Reported contributions include donated property or goods.

The verdict

MIXED - The filed numbers largely add up and most voting board members are independent. A relatively small share of available resources goes toward mission work and a relatively small share of total spending goes to programs.

Rating breakdown

  • Financial Efficiency: 0
  • Transparency & Controls: 71
  • Accountability: 91
  • Sustainability: 44
  • Growth: 60

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: 0%; rating input score 0
  • Program expense ratio: 0%; rating input score 0
  • Fundraising efficiency: Limited

Transparency & Controls

  • Consistency checks: 100%; rating input score 100; 62nd percentile among comparable filings
  • Pay-setting controls: 0 of 6 controls in place; rating input score 0
    • Compensation committee: Missing
    • Independent consultant: Missing
    • Other Form 990s reviewed: Missing
    • Written employment contract: Missing
    • Compensation survey or study: Missing
    • Board or committee approval: Missing
  • Foreign activity oversight: Limited
  • Grant itemization coverage: 100%; rating input score 100; 72nd percentile among comparable filings
  • Major donor itemization: Yes; rating input score 100
  • Related-party transparency: Limited

Accountability

  • Independent voting board: 100%; rating input score 100; 66th percentile among comparable filings
  • Governance controls: 7 of 9 controls in place; rating input score 78
    • Conflict-of-interest policy: Pass
    • Whistleblower policy: Pass
    • Document-retention policy: Pass
    • CEO compensation review process: Pass
    • Other executive compensation review process: Fail
    • Form 990 shared with the board: Fail
    • Board meeting minutes documented: Pass
    • Audit committee oversight: Pass
    • Independent financial-statement audit: Pass

Sustainability

  • Operating margin: 2.2%; rating input score 43; 43rd percentile among comparable filings
  • Total-asset coverage ratio: 0.78; rating input score 28; 28th percentile among comparable filings
  • Liabilities to assets ratio: 0.16; rating input score 63; 63rd percentile among comparable filings
  • Officer compensation ratio: 2.9%; rating input score 69; 69th percentile among comparable filings

Growth

  • Program expense growth: Limited
  • Revenue growth: 1.8% per year; rating input score 100; 16th percentile among comparable filings
  • Asset growth: 7.1% per year; rating input score 100; 49th percentile among comparable filings

Details

  • Where the money goes: 0% of revenue deployed · 0% of spending went to programs
  • Governance: 19 of 19 board members independent · 7 of 9 filing controls reported
  • Programs: 3 filed program accomplishments
  • Leadership: top reported pay $218K · 23 people listed · 0 of 6 pay-setting controls reported
  • Consistency: 14 of 15 current checks pass · 1 finding to review
  • Schedules: 8 filed schedules · includes major donors, grants, and executive pay
  • Filing history: 14 filing years from 2011 to 2024
  • Contacts: How to reach this organization
  • Money network: 6 filed money-flow records
  • Related organizations: 2 filed related-organization links
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • High — Financial Efficiency: Mission deployment rate scored 0/100.
  • High — Financial Efficiency: Program expense ratio scored 0/100.
  • High — Transparency & Controls: Pay-setting controls scored 0/100.
  • Review — Accountability: Governance controls: 2 of 9 not reported.
  • Moderate — Sustainability: Operating margin scored 43/100.
  • High — Sustainability: Total-asset coverage ratio scored 28/100.
  • Moderate — Transparency & Controls: Functional expense sum did not reconcile in the filed values.