Roselawn Memorial Park Association
Nonprofit profile at a glance
- EIN
- 710270229
- IRS 990 coverage
- 2011–2024
- Forms available
- Form 990 2024
- Location
- Little Rock, AR, USA
- Phone
- 5016630248
- Rating
- 82
- Verdict
- STRONG
- Rating confidence
- Moderate
Reported finances
- Revenue
- $422,261
- Expenses
- $514,897
- Assets
- $4,231,800
- Liabilities
- $360,860
Source: IRS Form 990. Selected filing: tax year 2024. Amounts in USD.
Leadership & pay
11 people listed
Executive titles in this filing
- RHEANELLE WEBB (CEO)
Highest reported compensation
- RHEANELLE WEBB (CEO): $62,621 total reported compensation
Source: IRS Form 990. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
The organization was established to maintain and make necessary improvements to a cemetery located at 2801 asher avenue, little rock, ar in accordance with state regulations and in accordance with IRS code section 501(c)13. The association maintains a perpetual care fund that is administered through a trustee.
Operating model
- Revenue model
- Investment-supported. 100% of the money available for current operations came from recurring investment income.
- Distribution model
- Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
The verdict
STRONG - A large share of available resources goes toward mission work and the filed numbers largely add up. Some filing-based governance responses are negative or unanswered and expenses are high relative to revenue.
Rating breakdown
- Financial Efficiency: 86
- Transparency & Controls: 90
- Accountability: 74
- Sustainability: 38
- Growth: 80
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 100%; rating input score 100
- Program expense ratio: 92.5%; rating input score 92
- Fundraising efficiency: Limited
Transparency & Controls
- Consistency checks: 100%; rating input score 100; 64th percentile among comparable filings
- Pay-setting controls: Limited
- Foreign activity oversight: Limited
- Grant itemization coverage: Limited
- Major donor itemization: Limited
- Related-party transparency: Limited
Accountability
- Independent voting board: 100%; rating input score 100; 63rd percentile among comparable filings
- Governance controls: 3 of 8 controls in place; rating input score 38
- Conflict-of-interest policy: Fail
- Whistleblower policy: Fail
- Document-retention policy: Fail
- CEO compensation review process: Pass
- Other executive compensation review process: NotApplicable
- Form 990 shared with the board: Pass
- Board meeting minutes documented: Pass
- Audit committee oversight: Fail
- Independent financial-statement audit: Fail
Sustainability
- Operating margin: -21.9%; rating input score 13; 13th percentile among comparable filings
- Total-asset coverage ratio: 8.22; rating input score 87; 87th percentile among comparable filings
- Liabilities to assets ratio: 0.09; rating input score 28; 28th percentile among comparable filings
- Officer compensation ratio: 12.2%; rating input score 27; 27th percentile among comparable filings
Growth
- Program expense growth: 5.5% per year; rating input score 100; 56th percentile among comparable filings
- Revenue growth: 1.8% per year; rating input score 100; 33rd percentile among comparable filings
- Asset growth: -0.3% per year; rating input score 0; 23rd percentile among comparable filings
Details
- Where the money goes: 100% of revenue deployed · 92.5% of spending went to programs
- Governance: 10 of 10 board members independent · 3 of 8 filing controls reported
- Programs: 1 filed program accomplishment · $476K in reported program spending
- Leadership: top reported pay $63K · 11 people listed
- Consistency: 23 of 23 current checks pass
- Schedules: 2 filed schedules
- Filing history: 11 filing years from 2011 to 2024
- Contacts: How to reach this organization
- Money network: 1 filed money-flow record
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- Moderate — Accountability: Governance controls: 5 of 8 not reported.
- High — Sustainability: Operating margin scored 13/100.
- High — Growth: Asset growth scored 0/100.
- High — Sustainability: Officer compensation ratio scored 27/100.
- High — Sustainability: Liabilities to assets ratio scored 28/100.