Rose Fitzgerald Kennedy Greenway Conservancy Inc
Nonprofit profile at a glance
- EIN
- 201678932
- IRS 990 coverage
- 2010–2025
- Forms available
- Form 990 2025
- Location
- Boston, MA, USA
- Phone
- 6172920020
- Rating
- 85
- Verdict
- STRONG
- Rating confidence
- Moderate
- Sector
- Parks and Playgrounds
Reported finances
- Revenue
- $8,550,213
- Expenses
- $8,124,524
- Assets
- $35,703,671
- Liabilities
- $1,706,052
Source: IRS Form 990. Selected filing: tax year 2025. Amounts in USD.
Leadership & pay
26 people listed
Executive titles in this filing
- CHRIS COOK (EXECUTIVE DIRECTOR)
Highest reported compensation
- CHRIS COOK (EXECUTIVE DIRECTOR): $244,046 total reported compensation
- ALEXANDRA ROGERS PITTMAN (DIR. OF DEVELOPMENT): $194,618 total reported compensation
- DAVID DALENA (SENIOR DEVELOPMENT OFFICER): $162,499 total reported compensation
Source: IRS Form 990. Selected filing: tax year 2025. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
See part i, line 1
What it reported doing in 2025
See attached sch o-maintenance, horticulture, and rangersthe greenway is a contemporary public park in the heart of boston, welcoming millions of visitors to enjoy open space, gorgeous gardens, public art, and free programming. The greenway conservancy is the non-profit responsible for the management and care of the greenway. The majority of the public park's annual budget is generously provided by private sources. In 2025, the conservancy continued its exceptional care and improvement of the greenway: -the horticulture program is evolving toward long-term soil health through improved soil structure and organic matter management, reducing the need for intensive interventions. The conservancy has fully transitioned to battery-powered equipment and is nearing certified arboretum status, which could lead to new opportunities for recognition and funding. The volunteer butterfly monitoring program, which deepens the understanding of pollinator habitats and migratory patterns also expanded. -the maintenance and capital projects teams completed significant repairs and preventative maintenance across the park, achieving zero days of fountain downtime and ensuring a high-quality guest experience. Major upgrades repaired the rings fountain and chin park waterfall, while planning advanced for future masonry projects. After many years of planning, work on the lighting and pathways project began in december 2025 to enhance accessibility, safety, and infrastructure for community use.-the greenway was once again full of programming and festivals, hosting 400+ events that were free and open to the public. The greenway carousel, beverage gardens, markets, fitness program, and slate of returning and new special events, movies, music, and more, attracted diverse audiences to gather in our beautiful and welcoming space. -the conservancy presented a robust season of public art featuring 6 projects that engaged restorative histories and charted new cosmologies that centered joy, interdependence, abundance, and wonder, asking boston to reconsider and reimagine its sense of self as a city. Together, these works spoke to the power of collective imagination to envision and create more just and inclusive worlds, beginning with our public spaces.-the outreach team advanced a coordinated communications strategy to strengthen engagement and alignment across departments. Staff completed a communications audit to improve brand consistency and accessibility, led a major photography rfp with broad participation, and launched the multilingual "explore" banner campaign to expand linguistic access and integrate sponsor recognition. The team produced new storytelling tools, including a greenway marketing video and the playway family engagement suite, to support self-guided park experiences. A visual identity refresh introduced new templates and staff trainings to ensure consistent use, while website updates streamlined navigation and simplified content management. Media relations secured more than 120 press placements, complemented by ongoing work across social media, educational content, and community outreach to support visibility and strategic planning goals.horticulture our goal of becoming a certified arboretum is within reach and the application will be submitted by the end of march 2026. The team collaborated to digitally map and label 25 separate tree species to support our application. Being recognized as an accredited arboretum will elevate the horticultural standing of the greenway, and also provide new opportunities for recognition, funding, and inclusion within notable horticultural circles.our volunteer program supports our horticulture initiatives and offers opportunities for both individuals and corporate, non-profit, academic, and other community groups to experience hands-on learning while they assist us with park stewardship. In 2025, 536 individual volunteers contributed 3,180 hours to provide essential assistance. Through our volunteer program
Operating model
- Revenue model
- Mixed. Its operating money came from several sources; no one source provided a clear majority.
- Distribution model
- Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
- Includes noncash contributions: Reported contributions include donated property or goods.
The verdict
STRONG - A large share of available resources goes toward mission work and the filed numbers largely add up. Fundraising costs are high for each dollar raised and expenses are high relative to revenue.
Rating breakdown
- Financial Efficiency: 76
- Transparency & Controls: 89
- Accountability: 100
- Sustainability: 54
- Growth: 100
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 85.7%; rating input score 86
- Program expense ratio: 77.1%; rating input score 77
- Fundraising efficiency: $6.36 raised per $1 spent on fundraising; rating input score 21; 21st percentile among comparable filings
Transparency & Controls
- Consistency checks: 100%; rating input score 100; 63rd percentile among comparable filings
- Pay-setting controls: 5 of 6 controls in place; rating input score 83
- Compensation committee: Pass
- Independent consultant: Pass
- Other Form 990s reviewed: Pass
- Written employment contract: Missing
- Compensation survey or study: Pass
- Board or committee approval: Pass
- Foreign activity oversight: Limited
- Grant itemization coverage: Limited
- Major donor itemization: Yes; rating input score 100
- Related-party transparency: Limited
Accountability
- Independent voting board: 100%; rating input score 100; 63rd percentile among comparable filings
- Governance controls: 8 of 8 controls in place; rating input score 100
- Conflict-of-interest policy: Pass
- Whistleblower policy: Pass
- Document-retention policy: Pass
- CEO compensation review process: Pass
- Other executive compensation review process: NotApplicable
- Form 990 shared with the board: Pass
- Board meeting minutes documented: Pass
- Audit committee oversight: Pass
- Independent financial-statement audit: Pass
Sustainability
- Operating margin: 5%; rating input score 43; 43rd percentile among comparable filings
- Total-asset coverage ratio: 4.39; rating input score 78; 78th percentile among comparable filings
- Liabilities to assets ratio: 0.05; rating input score 61; 61st percentile among comparable filings
- Officer compensation ratio: 12.3%; rating input score 27; 27th percentile among comparable filings
Growth
- Program expense growth: 4.6% per year; rating input score 100; 33rd percentile among comparable filings
- Revenue growth: 4.2% per year; rating input score 100; 31st percentile among comparable filings
- Asset growth: 4.1% per year; rating input score 100; 28th percentile among comparable filings
Details
- Where the money goes: 85.7% of revenue deployed · 77.1% of spending went to programs
- Governance: 20 of 20 board members independent · 8 of 8 filing controls reported
- Programs: 4 filed program accomplishments · $6.3M in reported program spending
- Leadership: top reported pay $244K · 26 people listed · 5 of 6 pay-setting controls reported
- Highest-paid contractors: 4 contractors listed · $1.7M reported
- Consistency: 33 of 33 current checks pass
- Schedules: 6 filed schedules · includes major donors and executive pay
- Filing history: 15 filing years from 2010 to 2025
- Contacts: How to reach this organization
- Money network: 6 filed money-flow records
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- High — Financial Efficiency: Fundraising efficiency scored 21/100.
- Moderate — Sustainability: Operating margin scored 43/100.
- High — Sustainability: Officer compensation ratio scored 27/100.