Rosa Es Rojo Inc

Nonprofit profile at a glance

EIN
813557997
IRS 990 coverage
2019–2025
Forms available
Form 990 2025, Form 990-EZ 2018
Location
Plano, TX, USA
Phone
4694229217
Rating
82
Verdict
STRONG
Rating confidence
Moderate
Sector
Human Service Organizations

Official website

Reported finances

Revenue
$664,217
Expenses
$576,934
Assets
$588,468
Liabilities
$1,500

Source: IRS Form 990. Selected filing: tax year 2025. Amounts in USD.

Leadership & pay

20 people listed

Highest reported compensation

  • Aidee C Granados Pena (Founder and Executive Leader): $66,879 total reported compensation
  • Laura Mendivil Anaya (Development Leader): $58,825 total reported compensation
  • Tania Lemus (Global Program Leader): $50,302 total reported compensation

Source: IRS Form 990. Selected filing: tax year 2025. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

Rosa Es Rojo, Inc. - DBA SuperVive provides health and well-being education to Hispanic women and their families in the United States by creating Positive Health Communities where culturally tailored and accessible chronic disease prevention programs are at the center. We use four pillars to drive equitable whole health behavioral change: Nutrition, Mental Health, Physical Activity and Empowered Health. Rosa Es Rojo, Inc. - DBA SuperVive dismantles income, language, and education barriers to health and well-being for Hispanic women and their families in the U.S. We are leading Hispanics to live healthier lives and reduce the incidence of chronic diseases among them.

What it reported doing in 2025

SuperVive Comunidad is an application with both asynchronous and synchronous content, building a virtual community to empower the health and well-being of Hispanic women. SuperVive Comunidad emphasizes taking responsibility for personal and community health. Through this program, we leverage technology for community benefit, creating networks of support and responsibility and connecting women in a community of well-being to reduce chronic diseases.

Operating model

Revenue model
Donor-supported. 93% of the money available for current operations came from contributions and gifts.
Distribution model
Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
  • Includes noncash contributions: Reported contributions include donated property or goods.

The verdict

STRONG - The filed numbers largely add up and a large share of available resources goes toward mission work. Fundraising costs are high for each dollar raised and total assets are small relative to annual expenses; liquid coverage is unknown.

Rating breakdown

  • Financial Efficiency: 67
  • Transparency & Controls: 92
  • Accountability: 100
  • Sustainability: 51
  • Growth: 100

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: 67.7%; rating input score 68
  • Program expense ratio: 77.9%; rating input score 78
  • Fundraising efficiency: $7.85 raised per $1 spent on fundraising; rating input score 27; 27th percentile among comparable filings

Transparency & Controls

  • Consistency checks: 100%; rating input score 100; 63rd percentile among comparable filings
  • Pay-setting controls: Limited
  • Foreign activity oversight: Limited
  • Grant itemization coverage: Limited
  • Major donor itemization: Yes; rating input score 100
  • Related-party transparency: Limited

Accountability

  • Independent voting board: 100%; rating input score 100; 64th percentile among comparable filings
  • Governance controls: 8 of 8 controls in place; rating input score 100
    • Conflict-of-interest policy: Pass
    • Whistleblower policy: Pass
    • Document-retention policy: Pass
    • CEO compensation review process: NotApplicable
    • Other executive compensation review process: Pass
    • Form 990 shared with the board: Pass
    • Board meeting minutes documented: Pass
    • Audit committee oversight: Pass
    • Independent financial-statement audit: Pass

Sustainability

  • Operating margin: 13.1%; rating input score 62; 62nd percentile among comparable filings
  • Total-asset coverage ratio: 1.02; rating input score 44; 44th percentile among comparable filings
  • Liabilities to assets ratio: 0; rating input score 69; 69th percentile among comparable filings
  • Officer compensation ratio: 37.9%; rating input score 4; 4th percentile among comparable filings

Growth

  • Program expense growth: 27.1% per year; rating input score 100; 86th percentile among comparable filings
  • Revenue growth: 28.1% per year; rating input score 100; 89th percentile among comparable filings
  • Asset growth: 31.8% per year; rating input score 100; 90th percentile among comparable filings

Details

  • Where the money goes: 67.7% of revenue deployed · 77.9% of spending went to programs
  • Governance: 16 of 16 board members independent · 8 of 8 filing controls reported
  • Programs: 2 filed program accomplishments · $450K in reported program spending
  • Leadership: top reported pay $67K · 20 people listed
  • Consistency: 23 of 23 current checks pass
  • Schedules: 4 filed schedules · includes major donors
  • Filing history: 7 filing years from 2019 to 2025
  • Contacts: How to reach this organization
  • Money network: 6 filed money-flow records
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • High — Financial Efficiency: Fundraising efficiency scored 27/100.
  • Moderate — Sustainability: Total-asset coverage ratio scored 44/100.
  • High — Sustainability: Officer compensation ratio scored 4/100.