Rootedgood

Nonprofit profile at a glance

EIN
743004446
IRS 990 coverage
2015–2025
Forms available
Form 990 2025, Form 990-EZ 2014, Form 990-N 2011
Location
Austin, TX, USA
Phone
8302578080
Rating
81
Verdict
STRONG
Rating confidence
Moderate
Sector
Remedial Reading, Reading Encouragement
Affiliation
Christianity

Official website

Reported finances

Revenue
$978,153
Expenses
$977,473
Assets
$1,225,379
Liabilities
$297,336

Source: IRS Form 990. Selected filing: tax year 2025. Amounts in USD.

Leadership & pay

12 people listed

Executive titles in this filing

  • SHANNON HOPKINS (CO CEO)
  • MARK ELSDON (CO CEO)
  • MARK SAMPSON (CO CEO)

Highest reported compensation

  • MARK SAMPSON (CO CEO): $114,119 total reported compensation
  • SHANNON HOPKINS (CO CEO): $113,913 total reported compensation
  • MARK ELSDON (CO CEO): $112,191 total reported compensation

Source: IRS Form 990. Selected filing: tax year 2025. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

Rootedgood resources churches and leaders and catalyzes systems-level change as we imagine and become something new for the good of our communities.

What it reported doing in 2025

Helped churches develop and launch social enterprises using their buildings and property in order to serve their communities. Created new tools for congregations to align money and mission and manage property. Provided collaborative consulting with organizations that serve churches and faith leaders. Added a new feasibility and predevelopment grant program for churches called good next step.

Operating model

Revenue model
Mixed. Its operating money came from several sources; no one source provided a clear majority.
Distribution model
Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.

The verdict

STRONG - A large share of available resources goes toward mission work and the filed numbers largely add up. Fundraising costs are high for each dollar raised and expenses are high relative to revenue.

Rating breakdown

  • Financial Efficiency: 77
  • Transparency & Controls: 85
  • Accountability: 90
  • Sustainability: 32
  • Growth: 100

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: 80.6%; rating input score 81
  • Program expense ratio: 80.2%; rating input score 80
  • Fundraising efficiency: $13.52 raised per $1 spent on fundraising; rating input score 45; 45th percentile among comparable filings

Transparency & Controls

  • Consistency checks: 90.9%; rating input score 91; 10th percentile among comparable filings
  • Pay-setting controls: Limited
  • Foreign activity oversight: Limited
  • Grant itemization coverage: Limited
  • Major donor itemization: Yes; rating input score 100
  • Related-party transparency: Limited

Accountability

  • Independent voting board: 100%; rating input score 100; 64th percentile among comparable filings
  • Governance controls: 6 of 8 controls in place; rating input score 75
    • Conflict-of-interest policy: Pass
    • Whistleblower policy: Pass
    • Document-retention policy: Pass
    • CEO compensation review process: Pass
    • Other executive compensation review process: NotApplicable
    • Form 990 shared with the board: Pass
    • Board meeting minutes documented: Pass
    • Audit committee oversight: Missing
    • Independent financial-statement audit: Fail

Sustainability

  • Operating margin: 0.1%; rating input score 31; 31st percentile among comparable filings
  • Total-asset coverage ratio: 1.25; rating input score 50; 50th percentile among comparable filings
  • Liabilities to assets ratio: 0.24; rating input score 22; 22nd percentile among comparable filings
  • Officer compensation ratio: 34.8%; rating input score 5; 5th percentile among comparable filings

Growth

  • Program expense growth: 10.3% per year; rating input score 100; 58th percentile among comparable filings
  • Revenue growth: 11.3% per year; rating input score 100; 65th percentile among comparable filings
  • Asset growth: 21.4% per year; rating input score 100; 81st percentile among comparable filings

Details

  • Where the money goes: 80.6% of revenue deployed · 80.2% of spending went to programs
  • Governance: 9 of 9 board members independent · 6 of 8 filing controls reported
  • Programs: 1 filed program accomplishment · $784K in reported program spending
  • Leadership: top reported pay $114K · 12 people listed
  • Consistency: 24 of 25 current checks pass · 1 finding to review
  • Schedules: 4 filed schedules · includes major donors
  • Filing history: 10 filing years from 2015 to 2025
  • Contacts: How to reach this organization
  • Money network: 4 filed money-flow records
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • Moderate — Financial Efficiency: Fundraising efficiency scored 45/100.
  • Moderate — Sustainability: Operating margin scored 31/100.
  • Review — Accountability: Governance controls: Independent financial-statement audit not reported.
  • Moderate — Transparency & Controls: Schedule A contributions reconciliation did not reconcile in the filed values.
  • Review — Sustainability: Total-asset coverage ratio scored 50/100.
  • High — Sustainability: Officer compensation ratio scored 5/100.
  • High — Sustainability: Liabilities to assets ratio scored 22/100.