Ronald McDonald House Charities of Northwest Florida

What it reported doing in 2025

The ronald mcdonald house (rmh) of nwfl, inc. Provides a 26 bedroom home away from home for families with seriously ill or critically injured children being treated at hospitals in the pensacola area. These facilities include but are not limited to ascension studer family childrens hospital, nemours, baptist hospital, hca Florida west hospital and lifeview. Rmh serves families primarily from the bay, walton, okaloosa, santa rosa, and escambia counties, but has served families from other states and countries. The house includes a fully stocked kitchen, laundry room, fitness room, playroom, nursing nook, free wifi, computers and an outdoor playground for families staying at rmh. Other community programs include art therapy, animal therapy, massage therapy, and activities throughout the week. Outside community partners provide dental and eye care for the families in the house. These services are at no cost to the families. The large communal kitchen and dining room provide opportunities for families to share meals which are provided by community volunteers, or to prepare their own food if they choose. In 2025, we served 840 families for 6,761 nights. Volunteers play a significant role in serving our families. In 2025, 3,105 volunteers logged in 8,050 hours. Families are asked to consider a donation of 10 per night, but no one is ever turned away for inability to pay. The actual cost per night to house a family, as well as provide meals and services, in 2025 was 101. Rmh is licensed by mcdonalds corporation to use the brand name which is universally recognized today. Mcdonalds corporation continues to provide our programs with valuable training and network opportunities, however, like every rmh, we depend on our community for most of our annual financial support. Our other core program, the ronald mcdonald family room (rmfr), provides us with the ability to serve more families who do not want to leave their childs bedside and families who live locally. The rmfr is minutes from the level iii nicu, located on the 2nd floor of the studer family childrens hospital. The rmfr has several common areas: full kitchen, dining area, living room, laundry room, playroom, and a quiet room where families can have privacy. The common areas are open monday - friday from 8a-4p to any family who has a child receiving treatment at the studer family childrens hospital. At the rmfr, they can enjoy quiet moments of respite, a cup of coffee, snacks, a meal, start a load of laundry, and freshen up with a shower. The family room also features three sleeping rooms, for families who need to be steps from their critical childs bedside. In 2025, the ronald mcdonald family room had more than 6,693 visits by families with children in the hospital. The overnight bedrooms served 85 families for a total of 655 nights. An independent advisory finance committee overseas the fiduciary responsibilities, including working with an independent cpa firm to provide an outside audit. An independent advisory investment committee oversees investments on a quarterly basis.

Financial Efficiency

• Mission deployment rate: 73.4%; rating input score 73
• Program expense ratio: 87.1%; rating input score 87
• Fundraising efficiency: $13.87 raised per $1 spent on fundraising; rating input score 47; 47th percentile among comparable filings

Transparency & Controls

• Consistency checks: 100%; rating input score 100; 63rd percentile among comparable filings
• Pay-setting controls: Limited
• Foreign activity oversight: Limited
• Grant itemization coverage: Limited
• Major donor itemization: Yes; rating input score 100
• Related-party transparency: Limited

Accountability

• Independent voting board: 100%; rating input score 100; 63rd percentile among comparable filings
• Governance controls: 9 of 9 controls in place; rating input score 100
  • Conflict-of-interest policy: Pass
  • Whistleblower policy: Pass
  • Document-retention policy: Pass
  • CEO compensation review process: Pass
  • Other executive compensation review process: Pass
  • Form 990 shared with the board: Pass
  • Board meeting minutes documented: Pass
  • Audit committee oversight: Pass
  • Independent financial-statement audit: Pass

Sustainability

• Operating margin: 21.5%; rating input score 74; 74th percentile among comparable filings
• Total-asset coverage ratio: 4.15; rating input score 77; 77th percentile among comparable filings
• Liabilities to assets ratio: 0.01; rating input score 77; 77th percentile among comparable filings
• Officer compensation ratio: 13.4%; rating input score 25; 25th percentile among comparable filings

Growth

• Program expense growth: 2.8% per year; rating input score 100; 23rd percentile among comparable filings
• Revenue growth: 3.9% per year; rating input score 100; 29th percentile among comparable filings
• Asset growth: 1.6% per year; rating input score 100; 16th percentile among comparable filings