Rochester Chapter American Marketing Association Inc

Nonprofit profile at a glance

EIN
222532410
IRS 990-EZ coverage
2010–2021
Forms available
Form 990-EZ 2021
Location
Rochester, NY, USA
Phone
5852712300
Rating
70
Verdict
SUPPORTED
Rating confidence
Moderate

Reported finances

Revenue
$22,662
Expenses
$15,012
Assets
$75,376
Liabilities
$55

Source: IRS Form 990-EZ. Selected filing: tax year 2021. Amounts in USD.

Leadership & pay

11 people listed

Executive titles in this filing

  • NIKKI NISBET (PRESIDENT)

People named in this filing

  • LAURA MEYERS (VP COMMUNICATIONS & PR)
  • CHRIS STOCKING (VP, CONTENT STRATEGY AND ENGAGEMENT)
  • DESIREE CHACKAL (VP MEMBERSHIP)

Selected names, not a complete roster or a statement of current roles. Open leadership details for the complete filed list.

Source: IRS Form 990-EZ. Selected filing: tax year 2021. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

The rochester chapter of ama is an educational organization which strives to urge and assist the personal and professional development of our members, and to advance the science and ethical practice of the marketing discipline.

What it reported doing in 2021

The organization held educational program events on various marketing subjects. Each event benefitted approximately 100 members form the area.

Operating model

Revenue model
Earned-program. 61% of the money available for current operations came from fees and other program revenue.
Distribution model
Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.

The verdict

SUPPORTED - A large share of total spending goes to programs and the filed numbers largely add up. A relatively small share of available resources goes toward mission work and program spending has declined or grown slowly.

Rating breakdown

  • Financial Efficiency: 66
  • Transparency & Controls: 82
  • Sustainability: 71
  • Growth: 20

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: 48.9%; rating input score 49
  • Program expense ratio: 92.6%; rating input score 93

Transparency & Controls

  • Consistency checks: 100%; rating input score 100; 51st percentile among comparable filings
  • Major donor itemization: Limited

Sustainability

  • Operating margin: 33.8%; rating input score 78; 78th percentile among comparable filings
  • Total-asset coverage ratio: 5.02; rating input score 79; 79th percentile among comparable filings
  • Liabilities to assets ratio: 0; rating input score 37; 37th percentile among comparable filings
  • Officer compensation ratio: 0%; rating input score 56; 56th percentile among comparable filings

Growth

  • Program expense growth: -6.7% per year; rating input score 0; 41st percentile among comparable filings
  • Revenue growth: -5.5% per year; rating input score 0; 40th percentile among comparable filings
  • Asset growth: 11.3% per year; rating input score 100; 72nd percentile among comparable filings

Details

  • Where the money goes: 48.9% of revenue deployed · 92.6% of spending went to programs
  • Governance: Filed governance answers
  • Accomplishments: 1 filed program accomplishment · $14K in reported program spending
  • Leadership: top reported pay $0 · 11 people listed
  • Consistency: 8 of 8 current checks pass
  • Schedules: 2 filed schedules
  • Filing history: 12 filing years from 2010 to 2021
  • Contacts: How to reach this organization
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

Grant-readiness screening is separate from the live rating, not a measure of program quality. Review the source records before making a grant decision.

  • Moderate — Financial Efficiency: Mission deployment rate scored 49/100.
  • High — Growth: Program expense growth scored 0/100.
  • High — Growth: Revenue growth scored 0/100.
  • Moderate — Sustainability: Liabilities to assets ratio scored 37/100.
  • Review — Sustainability: Officer compensation ratio scored 56/100.
  • High — Grant Readiness: Automatic revocation: this organization had its federal tax-exempt status automatically revoked.