Rhythm & Roots Marketing Inc
Nonprofit profile at a glance
- EIN
- 334223882
- IRS 990-EZ coverage
- 2025–2025
- Forms available
- Form 990-EZ 2025
- Location
- Wake Forest, NC, USA
- Phone
- 3016518971
- Rating
- 85
- Verdict
- STRONG
- Rating confidence
- Moderate
- Sector
- Dance
Reported finances
- Revenue
- $100,285
- Expenses
- $77,155
- Assets
- $23,130
Source: IRS Form 990-EZ. Selected filing: tax year 2025. Amounts in USD.
Leadership & pay
3 people listed
Executive titles in this filing
- ALLAN DANISE (PRESIDENT)
People named in this filing
- EVA MURRAY (TREASURER)
- HAL BARNES (SECRETARY)
- ALLAN DANISE (PRESIDENT)
Selected names, not a complete roster or a statement of current roles. Open leadership details for the complete filed list.
Source: IRS Form 990-EZ. Selected filing: tax year 2025. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
The mission of rhythm & roots marketing, inc. Is to promote the arts by bringing awareness and helping to revitalize square dance clubs. Also, to educate the dance clubs about contemporary marketing.
What it reported doing in 2025
Providing marketing services and training to square dance clubs to increase their entry level class attendance.
Operating model
- Revenue model
- Donor-supported. 99% of the money available for current operations came from contributions and gifts.
- Distribution model
- Direct operator. The filing allocates 93% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
The verdict
STRONG - A large share of available resources goes toward mission work and the filed numbers largely add up. Total assets are small relative to annual expenses; liquid coverage is unknown and reported officer compensation is a large share of total spending, which may reflect staffing concentration.
Rating breakdown
- Financial Efficiency: 85
- Transparency & Controls: 100
- Sustainability: 44
- Growth: NotEnoughData
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 76.2%; rating input score 76
- Program expense ratio: 99.1%; rating input score 99
Transparency & Controls
- Consistency checks: 100%; rating input score 100; 52nd percentile among comparable filings
- Major donor itemization: Yes; rating input score 100
Sustainability
- Operating margin: 23.1%; rating input score 75; 75th percentile among comparable filings
- Total-asset coverage ratio: 0.3; rating input score 26; 26th percentile among comparable filings
- Liabilities to assets ratio: Limited
- Officer compensation ratio: 35.5%; rating input score 10; 10th percentile among comparable filings
Growth
- Program expense growth: Limited
- Revenue growth: Limited
- Asset growth: Limited
Details
- Where the money goes: 76.2% of revenue deployed · 99.1% of spending went to programs
- Governance: Filed governance answers
- Accomplishments: 2 filed program accomplishments · $76K in reported program spending
- Leadership: top reported pay $0 · 3 people listed
- Consistency: 7 of 7 current checks pass
- Schedules: 3 filed schedules
- Contacts: How to reach this organization
- Money network: 2 filed money-flow records
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- High — Sustainability: Total-asset coverage ratio scored 26/100.
- High — Sustainability: Officer compensation ratio scored 10/100.