Rethink Your Food Inc

Nonprofit profile at a glance

EIN
842273554
IRS 990-EZ coverage
2022–2024
Forms available
Form 990 2023, Form 990-EZ 2024, Form 990-N 2020
Location
Sunrise, FL, USA
Phone
9549071107
Rating
92
Verdict
STRONG
Rating confidence
Moderate
Sector
Food, Agriculture, and Nutrition N.E.C.

Reported finances

Revenue
$87,525
Expenses
$115,640
Assets
$250,897
Liabilities
$0

Source: IRS Form 990-EZ. Selected filing: tax year 2024. Amounts in USD.

Leadership & pay

3 people listed

Executive titles in this filing

  • Elizabeth Ross (President)

People named in this filing

  • Elizabeth Ross (President)
  • Cheryl Roberts (Treasurer)
  • Gwena Hunter (Secretary)

Selected names, not a complete roster or a statement of current roles. Open leadership details for the complete filed list.

Source: IRS Form 990-EZ. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

Rethink Your Food advocates for the benefits of a plant-based diet and plant-focused food system as key solutions to advancing nutrition security, and mitigating environmental concerns and animal suffering. We collaborate with Caribbean community leaders in the region and diaspora. The United Nations FAO and The Lancet Group have stated that shifting towards plant-rich diets can help support a healthy lifestyle, and significantly contribute to mitigating climate change and improving nutrition security. Through our programs, Rethink Your Food aims to follow through on our outreach programs.

What it reported doing in 2024

Global outreach: Our Vegan Caribbean Kickstart online pledge program drew participants from over 20 countries, including the USA and Canada, with the majority from people living in the Caribbean region. The program is a cost-effective tool to raise awareness about the benefits of a plant-based diet to human health and to mitigating the harmful effects of climate change. The program also spotlights how plant-rich diets can help to mitigate the harmful impact of factory farms. When participants sign up, they receive an email series for three weeks with free recipes and free meal plans. The goal of the kickstart is to motivate people to eat more plant-based food by first committing to eating a plant-based diet for a specific number of weeks, and then adopting a realistic commitment that is in their reach to increase their consumption of plant-based food for an additional six months.

Operating model

Revenue model
Donor-supported. 100% of the money available for current operations came from contributions and gifts.
Distribution model
Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.

The verdict

STRONG - A large share of available resources goes toward mission work and the filed numbers largely add up. Revenue has declined or grown slowly and expenses are high relative to revenue.

Rating breakdown

  • Financial Efficiency: 94
  • Transparency & Controls: 100
  • Sustainability: 37
  • Growth: 60

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: 100%; rating input score 100
  • Program expense ratio: 85.4%; rating input score 85

Transparency & Controls

  • Consistency checks: 100%; rating input score 100; 52nd percentile among comparable filings
  • Major donor itemization: Yes; rating input score 100

Sustainability

  • Operating margin: -32.1%; rating input score 18; 18th percentile among comparable filings
  • Total-asset coverage ratio: 2.17; rating input score 67; 67th percentile among comparable filings
  • Liabilities to assets ratio: 0; rating input score 68; 68th percentile among comparable filings
  • Officer compensation ratio: 47%; rating input score 3; 3rd percentile among comparable filings

Growth

  • Program expense growth: 8.9% per year; rating input score 100; 70th percentile among comparable filings
  • Revenue growth: -26.2% per year; rating input score 0; 11th percentile among comparable filings
  • Asset growth: 20.5% per year; rating input score 100; 86th percentile among comparable filings

Details

  • Where the money goes: 100% of revenue deployed · 85.4% of spending went to programs
  • Governance: Filed governance answers
  • Accomplishments: 4 filed program accomplishments · $99K in reported program spending
  • Leadership: top reported pay $0 · 3 people listed
  • Consistency: 9 of 9 current checks pass
  • Schedules: 3 filed schedules
  • Filing history: 2 filing years from 2022 to 2024
  • Contacts: How to reach this organization
  • Money network: 2 filed money-flow records
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • High — Growth: Revenue growth scored 0/100.
  • High — Sustainability: Operating margin scored 18/100.
  • High — Sustainability: Officer compensation ratio scored 3/100.