Rethink Citizens
Nonprofit profile at a glance
- EIN
- 923932937
- IRS 990-EZ coverage
- 2024–2025
- Forms available
- Form 990-EZ 2025, Form 990-N 2023
- Location
- Aurora, IL, USA
- Phone
- 6308530341
- Rating
- 93
- Verdict
- STRONG
- Rating confidence
- Moderate
- Sector
- Educational Services and Schools - Other
Reported finances
- Revenue
- $10,000
- Expenses
- $108,831
- Assets
- $88,079
- Liabilities
- $3,981
Source: IRS Form 990-EZ. Selected filing: tax year 2025. Amounts in USD.
Leadership & pay
4 people listed
Executive titles in this filing
- TRISHA PRABHU (PRESIDENT & DIRECTOR)
People named in this filing
- LARRY MAGID (DIRECTOR)
- TRISHA PRABHU (PRESIDENT & DIRECTOR)
- JANE CLEMENTI (DIRECTOR)
Selected names, not a complete roster or a statement of current roles. Open leadership details for the complete filed list.
Source: IRS Form 990-EZ. Selected filing: tax year 2025. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
Promote Internet safety & Cyberbullying prevention - ReThink Citizens is a youth-led nonprofit organization dedicated to promoting internet safety, cyberbullying prevention, and digital well-being through education, community engagement, and youth empowerment initiatives. The organization's primary exempt purpose is to educate and empower young people to create safer and healthier digital communities by providing educational programs, resources, and leadership opportunities focused on online safety, digital citizenship, and healthy technology use. ReThink Citizens also supports young innovators developing solutions to improve the digital environment and facilitates conversations among youth, parents, educators, technology leaders and community stakeholders to increase awareness and prevention of harmful online behavior, including cyberbullying and digital harassment.
What it reported doing in 2025
ReThink Citizens operated a Digital Wellness Curriculum and Advocacy Media Program focused on anti-hate awareness, cyberbullying prevention, Internet safety, digital literacy, and responsible digital citizenship education for K12 students. In 2025, the program delivered digital wellness education to thousands of students in schools and communities across the United States through age-appropriate curriculum programming, educational resources, and advocacy initiatives. The program was developed in response to growing concerns surrounding youth technology use and online harm. Research cited by the organization highlighted that 40% of children have their own tablet by age two and approximately 50% of American teenagers report four or more hours of daily screen time. While many youth are highly engaged online, the program addressed the gap between digital engagement and digital literacy by equipping students with the knowledge, vocabulary, and practical skills needed to safely navigate digital spaces. The comprehensive ReThink Digital Wellness Curriculum provided students with preventative education focused on identifying and responding to cyberbullying, understanding online hate and harassment, establishing healthy digital boundaries, practicing responsible online behavior, and maintaining authenticity and self-confidence in digital environments. The curriculum also emphasized empowerment strategies encouraging students to act as Upstanders in response to harmful online behavior. To ensure accessibility and developmental appropriateness, the organization offered three tailored curriculum tracks for elementary school, middle school, and high school students. Each curriculum included 12 structured lessons supported by facilitator guides, presentation materials, and student workbooks containing interactive exercises and activities. The program partnered collaboratively with schools, educators, and community organizations to adapt implementation to local community needs and expand access to digital wellness education, particularly among historically underserved and vulnerable youth populations. Through preventative education, advocacy media, and nationwide school and community partnerships, the program advanced safer, healthier, and more inclusive digital environments for young people.
Operating model
- Revenue model
- Donor-supported. 100% of the money available for current operations came from contributions and gifts.
- Distribution model
- Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
The verdict
STRONG - A large share of available resources goes toward mission work and the filed numbers largely add up. Expenses are high relative to revenue and revenue has declined or grown slowly.
Rating breakdown
- Financial Efficiency: 99
- Transparency & Controls: 100
- Sustainability: 22
- Growth: 40
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 100%; rating input score 100
- Program expense ratio: 96.6%; rating input score 97
Transparency & Controls
- Consistency checks: 100%; rating input score 100; 51st percentile among comparable filings
- Major donor itemization: Yes; rating input score 100
Sustainability
- Operating margin: -988.3%; rating input score 2; 2nd percentile among comparable filings
- Total-asset coverage ratio: 0.81; rating input score 42; 42nd percentile among comparable filings
- Liabilities to assets ratio: 0.05; rating input score 18; 18th percentile among comparable filings
- Officer compensation ratio: 0%; rating input score 56; 56th percentile among comparable filings
Growth
- Program expense growth: 103.1% per year; rating input score 100; 97th percentile among comparable filings
- Revenue growth: -178.4% per year; rating input score 0; 1st percentile among comparable filings
- Asset growth: -72.1% per year; rating input score 0; 2nd percentile among comparable filings
Details
- Where the money goes: 100% of revenue deployed · 96.6% of spending went to programs
- Governance: Filed governance answers
- Accomplishments: 3 filed program accomplishments · $105K in reported program spending
- Leadership: top reported pay $0 · 4 people listed
- Consistency: 9 of 9 current checks pass
- Schedules: 3 filed schedules
- Filing history: 2 filing years from 2024 to 2025
- Contacts: How to reach this organization
- Money network: Resolved incoming and outgoing counterparties from filed money flows.
- Related organizations: Filed and resolved organization relationships.
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- High — Sustainability: Operating margin scored 2/100.
- High — Growth: Revenue growth scored 0/100.
- High — Growth: Asset growth scored 0/100.
- Moderate — Sustainability: Total-asset coverage ratio scored 42/100.
- High — Sustainability: Liabilities to assets ratio scored 18/100.
- Review — Sustainability: Officer compensation ratio scored 56/100.