Responsible Advertising Coalition Inc

Nonprofit profile at a glance

EIN
334052522
IRS 990-EZ coverage
2025–2025
Forms available
Form 990-EZ 2025
Location
Kirkland, WA, USA
Rating confidence
Limited
Sector
Human Services N.E.C.

Reported finances

Revenue
$59,442
Expenses
$35,595
Assets
$23,847

Source: IRS Form 990-EZ. Selected filing: tax year 2025. Amounts in USD.

Leadership & pay

4 people listed

Executive titles in this filing

  • Sean Davis (CEO)

People named in this filing

  • Sean Davis (CEO)
  • Viki Shroff (Board Member)
  • Nicholas Szabo (Board Member)

Selected names, not a complete roster or a statement of current roles. Open leadership details for the complete filed list.

Source: IRS Form 990-EZ. Selected filing: tax year 2025. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

The Responsible Advertising Coalition RAC is a nonprofit organization dedicated to improving transparency compliance and trust in digital advertising ecosystems.

What it reported doing in 2025

During the tax year RAC established industry membership programs convened advisory board participants from advertising and technology companies and developed initial standards focused on traffic transparency and responsible advertising practices. RAC also launched a verification framework intended to help companies demonstrate compliance with responsible advertising and click transparency principles.

Operating model

Revenue model
Donor-supported. 100% of the money available for current operations came from contributions and gifts.
Distribution model
Cannot be determined from the filing. The filing does not provide enough consistent spending detail to tell whether the nonprofit works directly or through others.

The verdict

- The available evidence is not sufficient to produce an overall rating for this filing. This is not a warning sign.

Rating breakdown

  • Financial Efficiency: NotEnoughData
  • Transparency & Controls: 82
  • Sustainability: 52
  • Growth: NotEnoughData

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: Limited
  • Program expense ratio: Limited

Transparency & Controls

  • Consistency checks: 100%; rating input score 100; 51st percentile among comparable filings
  • Major donor itemization: Limited

Sustainability

  • Operating margin: 40.1%; rating input score 86; 86th percentile among comparable filings
  • Total-asset coverage ratio: 0.67; rating input score 38; 38th percentile among comparable filings
  • Liabilities to assets ratio: Limited
  • Officer compensation ratio: 84.3%; rating input score 0; 0th percentile among comparable filings

Growth

  • Program expense growth: Limited
  • Revenue growth: Limited
  • Asset growth: Limited

Details

  • Where the money goes: Financial trends and filed revenue, expense, asset, and liability detail
  • Governance: Filed governance answers
  • Accomplishments: 1 filed program accomplishment
  • Leadership: top reported pay $0 · 4 people listed
  • Consistency: 6 of 6 current checks pass
  • Schedules: 2 filed schedules
  • Contacts: How to reach this organization
  • Money network: 1 filed money-flow record
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • Moderate — Sustainability: Total-asset coverage ratio scored 38/100.
  • High — Sustainability: Officer compensation ratio scored 0/100.