Reed for Hope Foundation

Nonprofit profile at a glance

EIN
900838588
IRS 990 coverage
2015–2016
Forms available
Form 990 2016, Form 990-EZ 2014
Location
Santa Monica, CA, USA
Phone
3104964556
Rating
73
Verdict
SUPPORTED
Rating confidence
Standard
Sector
Christianity
Affiliation
Christianity

Official website

Reported finances

Revenue
$215,445
Expenses
$198,919
Assets
$17,644
Liabilities
$60,781

Source: IRS Form 990. Selected filing: tax year 2016. Amounts in USD.

Leadership & pay

6 people listed

Executive titles in this filing

  • ROBI REED (President)

Highest reported compensation

  • DANNY HARRIS (VP OF DEVELOPMENT): $68,550 total reported compensation

Source: IRS Form 990. Selected filing: tax year 2016. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

1 - to raise public awareness about and provide information regarding various humanitarian causes and the prevention and treatment of multiple diseases including, but not limited to, HIV/AIDS, heart disease, diabetes, obesity, sickle cell anemia and cancer;2 - to promote wellness, disease prevention and universal access to cutting edge medical testing, diagnosis and treatments, without regard to financial status;3 - to provide humanitarian services that improve the overall quality of life of populations around the world, including, but not limited to, drilling water wells, implementing clean and renewable drinking water systems, and providing education about the importance of drinking clean water, all without charge;4 - to promote healthier lifestyles through education about the benefits of home health gardens, encouraging access to healthier organic food sources and educating the public about the health benefits of regular physical activity;5 - to provide funding for cutting edge medi

What it reported doing in 2016

Programming and Initiatives For 2016:1. Serviced approximately 10 million people with key Certified Fit Messaging via the Tom Joyner Fantastic Voyage Cruise Broadcast of our signature health initiative. In addition, we got more than 1100 live guests to participate in Love Healthy work outs and commit to diet and exercise regimens, go see a doctor, and participate in health screenings. RFHF Health Ambassadors Brandee Evans and Eva Marcille both did radio on the TJ nationally syndicated morning show and on other networks on behalf of the The Reed For Hope Foundation to this encourage target audiences to share specific health goals around disease prevention. 2. Helped provide free testing and key messaging for several thousand people for HIV/AIDS via a partnership with the AIDS Healthcare Foundation. Los Angeles. February. 3. Keep The Promise Health and Wellness Event Partner - Summer 2016 - Cleveland Ohio. Key messaging and certified fit program commitments for several thousand regional guests with a RFHF Sunshine Award given to Hall of Fame Football Player Jim Brown. Performances by Teyana Taylor, The Roots, B.O.B, and others that attracted target audience to a presentation to encourage health advocacy and policies around Sexual Health and stigmas. 4. World AIDS Day Concert featuring Patti Labelle, Love Healthy Lounge event with vegan cuisine, and International Spoken Word Poetry Contest for Wellness Messages. Los Angeles - Dolby Center and surrounding area. Using Grammy Award Winning Artist Common, Doug E. Fresh and others, the foundation launched a national poetry contest with stipends given to lyricists that could use the power of their pen to create art that could influence their communities to better health or inspire disease prevention habits within their sphere of influence. $5,000 was rewarded to top artists. We reached artists as far as Europe and Africa as well as the North and South America with some powerful organic messages around health and wellness. 5. One In A Million and Certified Fit To Praise Campaigns partnered with Ascend Bible Study and the Merge Conference to reach faith communities with key messages, health screenings, and giveaways. Also, In 2016, THE FOUNDATION CONTINUED ITS WORK IN SEVERAL KEY AREAS TO INSPIRE DISEASEPREVENTION IN COMMUNITIES ACROSS THE COUNTRY AND AROUND THE WORLD VIA LIVE EVENTS, SOCIAL MEDIA, AND EMAIL CAMPAIGNS. THE TARGETED DISEASE Conditions FOR 2016 WERE HIV/AIDS, HEART DISEASE, STROKE, SICKLE CELL, MENTAL HEALTH, AND OTHERS. TRUE TO ITS MISSION STATEMENT, THE FOUNDATION USED SOCIAL INFLUENCERS, INNOVATIVE PROGRAMS, FREE HEALTH SCREENING, FREE HEALTH SUPPLY DISTRIBUTION, PEER TO PEER MESSAGING AND OTHERTRADITIONAL AND NON-TRADITIONAL METHODS TO IMPACT TARGET AUDIENCES. THE FOUNDATIONREACHED SEVERAL MILLION PEOPLE VIA ONLINE MESSAGING AND THOUSANDS IN PERSON THROUGH A SERIES OF EVENTS AND PROGRAMS THAT INCLUDED THE RFHF HEALTH AMBASSADOR PROGRAM, THE LOVE HEALTHY LOUNGE AND WELLNESS PAVILION, THE CERTIFIED FIT CAMPAIGNS (CERTIFIED FIT TO PARTY AND CERTIFIED FIT FOR PRAISE) AS WELL AS WORKSHOPS AND SEMINARS. BEYOND FOUNDATION FUNDRAISING EFFORTS, THESE VITAL PROGRAMS WERE PROVIDED FREE OF CHARGE TO THE TARGET AUDIENCES. IN ADDITION, THE FOUNDATION CONTINUED ITS ONE IN A MILLION CAMPAIGN IN AN EFFORT TO REACH MORE PEOPLE BY RECRUITING MORE INFLUENCERS AND FRIENDS TO ADVOCATE TO HEALTH TOGETHER.HEALTH AMBASSADOR PROGRAM: THE REED FOR HOPE FOUNDATION'S AWARENESS AMBASSADORS PROGRAM IS A VITAL PART OF THECHARITABLE MISSION OF THE FOUNDATION. AMBASSADORS ARE CAREFULLY SELECTED YEARLY BASED ON A SERIES OF FACTORS, NAMELY, THEIR DESIRE TO SERVE AND THEIR INFLUENCE ON THEIR PEERS AND THEIR FANS AS EVIDENCED BY THEIR SOCIAL MEDIA PRESENCE AND OTHERMEASUREMENTS OF THEIR ABILITY TO REACH THE TARGET AUDIENCE. A VOTE OF CONFIDENCE BYTHE FOUNDATION BOARD DURING ANNUAL MEETINGS ESTABLISHES THE CRITERIA AND CHOICESYEARLY. WE STRONGLY BELIEVE THAT GOD HAS A PURPOSE FOR EACH INDIVIDUAL AND THE BOA

Operating model

Revenue model
Donor-supported. 100% of the money available for current operations came from contributions and gifts.
Distribution model
Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.

The verdict

SUPPORTED - The filed numbers largely add up and most voting board members are independent. A relatively small share of available resources goes toward mission work and fundraising costs are high for each dollar raised.

Rating breakdown

  • Financial Efficiency: 55
  • Transparency & Controls: 100
  • Accountability: 84
  • Sustainability: 32
  • Growth: 60

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: 56.1%; rating input score 56
  • Program expense ratio: 60.8%; rating input score 61
  • Fundraising efficiency: $7.74 raised per $1 spent on fundraising; rating input score 35; 35th percentile among comparable filings

Transparency & Controls

  • Consistency checks: 100%; rating input score 100; 63rd percentile among comparable filings
  • Pay-setting controls: Limited
  • Foreign activity oversight: Limited
  • Grant itemization coverage: Limited
  • Major donor itemization: Yes; rating input score 100
  • Related-party transparency: Limited

Accountability

  • Independent voting board: 100%; rating input score 100; 63rd percentile among comparable filings
  • Governance controls: 5 of 8 controls in place; rating input score 62
    • Conflict-of-interest policy: Pass
    • Whistleblower policy: Pass
    • Document-retention policy: Pass
    • CEO compensation review process: NotApplicable
    • Other executive compensation review process: Fail
    • Form 990 shared with the board: Pass
    • Board meeting minutes documented: Pass
    • Audit committee oversight: Missing
    • Independent financial-statement audit: Fail

Sustainability

  • Operating margin: 7.7%; rating input score 61; 61st percentile among comparable filings
  • Total-asset coverage ratio: 0.09; rating input score 6; 6th percentile among comparable filings
  • Liabilities to assets ratio: 3.44; rating input score 1; 1st percentile among comparable filings
  • Officer compensation ratio: 34.5%; rating input score 8; 8th percentile among comparable filings

Growth

  • Program expense growth: -68.1% per year; rating input score 0; 2nd percentile among comparable filings
  • Revenue growth: 24% per year; rating input score 100; 91st percentile among comparable filings
  • Asset growth: 120.2% per year; rating input score 100; 99th percentile among comparable filings

Details

  • Where the money goes: 56.1% of revenue deployed · 60.8% of spending went to programs
  • Governance: 5 of 5 board members independent · 5 of 8 filing controls reported
  • Programs: 1 filed program accomplishment · $121K in reported program spending
  • Leadership: top reported pay $69K · 6 people listed
  • Consistency: 23 of 23 current checks pass
  • Schedules: 4 filed schedules · includes major donors
  • Filing history: 2 filing years from 2015 to 2016
  • Contacts: How to reach this organization
  • Money network: 4 filed money-flow records
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

Grant-readiness screening is separate from the live rating, not a measure of program quality. Review the source records before making a grant decision.

  • Review — Financial Efficiency: Mission deployment rate scored 56/100.
  • Moderate — Financial Efficiency: Fundraising efficiency scored 35/100.
  • Review — Accountability: Governance controls: 2 of 7 not reported.
  • High — Growth: Program expense growth scored 0/100.
  • High — Sustainability: Total-asset coverage ratio scored 6/100.
  • High — Sustainability: Liabilities to assets ratio scored 1/100.
  • High — Sustainability: Officer compensation ratio scored 8/100.
  • High — Grant Readiness: Automatic revocation: this organization had its federal tax-exempt status automatically revoked.