Red Canary Magazine Inc
Nonprofit profile at a glance
- EIN
- 934880370
- IRS 990-EZ coverage
- 2024–2024
- Forms available
- Form 990-EZ 2024
- Location
- Minneapolis, MN, USA
- Phone
- 6127702736
- Rating
- 90
- Verdict
- STRONG
- Rating confidence
- Moderate
- Sector
- Media, Communications Organizations
Reported finances
- Revenue
- $175,464
- Expenses
- $174,423
- Assets
- $1,041
Source: IRS Form 990-EZ. Selected filing: tax year 2024. Amounts in USD.
Leadership & pay
5 people listed
People named in this filing
- TRACY MCCARTNEY (FOUNDER, PRESID)
- SIGNE STEINER (Secretary)
- JESSE CARMICHAEL (Director)
Selected names, not a complete roster or a statement of current roles. Open leadership details for the complete filed list.
Source: IRS Form 990-EZ. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
Our journalism is guided by an obligation to the truth, a loyalty to citizens, and a disciplined verification of our reporting. We believe in journalism's social and civic responsibility in a democracy and the need to pursue it without fear of favor. Our mission is to produce difference-making work, focused on urgent environmental and social issues, that provokes discussion, inspires reflection and speaks to the times with compelling storytelling that is timeless.
What it reported doing in 2024
At red canary magazine, we are not just reporting on the world's most pressing issues - we are fighting for a future where journalism remains a pillar of truth, accountability, and democracy. Free from corporate influence and dedicated to fearless, investigative storytelling, we uncover the truths that powerful interests want to keep hidden. Our publication speaks to an engaged, socially conscious audience that longs for truth, enviromental sustainability, and justice. Our readers are critical thinkers, change-makers, and lifelong learners who seek in-depth, independent journalism on the most pressing issues of our time. Good journalism, like a good democracy, requires investment from all of us. Join us in defending the power of independent journalism -- because without it, the truth disappears.red canary magazine is an independent online magazine edited by award-winning journalist and writer joe donnelly. The publication is committed to difference-making work focused on urgent environmental and social issues. Over the past four years red canary magazine has won fifteen awards, including: six first-place awards and four honorable mentions from the la press club; one first place award from the society of professional journalists; one honorable mention from the society of environmental journalists; one honorable mention from the webbys; and three website awards from the c2a, davey and anthem awards. Funds from donations will support the magazine and investigative journalist and photographers for in-depth reporting on critical enviornmental, social, and sustainability issues. Red canary magazine is currently fiscally sponsored by fiscal sponsorship allies, inc (EIN: 85-0839183) a 501(c)(3) nonprofit organization.
Operating model
- Revenue model
- Cannot be determined from the filing. The filing does not provide enough consistent revenue detail to tell how this nonprofit funds its work.
- Distribution model
- Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
The verdict
STRONG - A large share of available resources goes toward mission work and the filed numbers largely add up. Expenses are high relative to revenue and total assets are small relative to annual expenses; liquid coverage is unknown.
Rating breakdown
- Financial Efficiency: 98
- Transparency & Controls: 100
- Sustainability: 25
- Growth: NotEnoughData
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 97.7%; rating input score 98
- Program expense ratio: 98.3%; rating input score 98
Transparency & Controls
- Consistency checks: 100%; rating input score 100; 52nd percentile among comparable filings
- Major donor itemization: Yes; rating input score 100
Sustainability
- Operating margin: 0.6%; rating input score 36; 36th percentile among comparable filings
- Total-asset coverage ratio: 0.01; rating input score 3; 3rd percentile among comparable filings
- Liabilities to assets ratio: Limited
- Officer compensation ratio: 0%; rating input score 63; 63rd percentile among comparable filings
Growth
- Program expense growth: Limited
- Revenue growth: Limited
- Asset growth: Limited
Details
- Where the money goes: 97.7% of revenue deployed · 98.3% of spending went to programs
- Governance: Filed governance answers
- Accomplishments: 1 filed program accomplishment · $171K in reported program spending
- Leadership: top reported pay $0 · 5 people listed
- Consistency: 6 of 6 current checks pass
- Schedules: 4 filed schedules
- Contacts: How to reach this organization
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- Moderate — Sustainability: Operating margin scored 36/100.
- High — Sustainability: Total-asset coverage ratio scored 3/100.