Rebrand Cities Project
Nonprofit profile at a glance
- EIN
- 833398093
- IRS 990-EZ coverage
- 2024–2024
- Forms available
- Form 990-EZ 2024, Form 990-N 2024
- Location
- Birmingham, MI, USA
- Phone
- 3132153513
- Rating
- 80
- Verdict
- STRONG
- Rating confidence
- Moderate
- Sector
- Small Business Development
Reported finances
- Revenue
- $71,856
- Expenses
- $222,621
- Assets
- $264,265
- Liabilities
- $24,677
Source: IRS Form 990-EZ. Selected filing: tax year 2024. Amounts in USD.
Leadership & pay
2 people listed
Executive titles in this filing
- Hajj Flemings (CEO)
People named in this filing
- Hajj Flemings (CEO)
- Cynthia Respert (COO)
Selected names, not a complete roster or a statement of current roles. Open leadership details for the complete filed list.
Source: IRS Form 990-EZ. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
Rebrand Cities is committed to bridging the digital divide and empowering small businesses through technology-driven solutions, AI education, and digital transformation support. We serve micro-business owners in communities that face persistent barriers to capital access, limited availability of digital infrastructure, and challenges in scaling due to constrained financial resources. Our work ensures these entrepreneurs gain the tools and knowledge needed to thrive in an increasingly AI-driven economy. Our mission is to unlock and scale human potential and untapped talent.
What it reported doing in 2024
Rebrand Cities is a multi-disciplinary collaboration with the residents, community stakeholders, and local government to impact cities-starting with Detroit, Miami, Newark, and Philadelphia, to name a few. We put 10,000 small businesses online. The project aimed to highlight the gems in neighbourhoods with a die-hard, but local following, or a business that had been growing and evolving, but hadn't quite stepped up to own its territory in the digital marketplace.
Operating model
- Revenue model
- Donor-supported. 100% of the money available for current operations came from contributions and gifts.
- Distribution model
- Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
The verdict
STRONG - A large share of available resources goes toward mission work and the filed numbers largely add up. Expenses are high relative to revenue and total assets are small relative to annual expenses; liquid coverage is unknown.
Rating breakdown
- Financial Efficiency: 92
- Transparency & Controls: 82
- Sustainability: 26
- Growth: NotEnoughData
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 100%; rating input score 100
- Program expense ratio: 80.1%; rating input score 80
Transparency & Controls
- Consistency checks: 100%; rating input score 100; 52nd percentile among comparable filings
- Major donor itemization: Limited
Sustainability
- Operating margin: -209.8%; rating input score 5; 5th percentile among comparable filings
- Total-asset coverage ratio: 1.19; rating input score 51; 51st percentile among comparable filings
- Liabilities to assets ratio: 0.09; rating input score 18; 18th percentile among comparable filings
- Officer compensation ratio: 0%; rating input score 56; 56th percentile among comparable filings
Growth
- Program expense growth: Limited
- Revenue growth: Limited
- Asset growth: Limited
Details
- Where the money goes: 100% of revenue deployed · 80.1% of spending went to programs
- Governance: Filed governance answers
- Accomplishments: 1 filed program accomplishment · $178K in reported program spending
- Leadership: top reported pay $0 · 2 people listed
- Consistency: 9 of 9 current checks pass
- Schedules: 2 filed schedules
- Contacts: How to reach this organization
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- High — Sustainability: Operating margin scored 5/100.
- Review — Sustainability: Total-asset coverage ratio scored 51/100.
- High — Sustainability: Liabilities to assets ratio scored 18/100.
- Review — Sustainability: Officer compensation ratio scored 56/100.