Reach 25 Incorporated Inc

Nonprofit profile at a glance

EIN: 834717501
IRS 990-EZ coverage: 2025–2025
Forms available: Form 990 2024, Form 990-EZ 2025
Location: Brown Deer, WI, USA
Phone: 4143490440
Rating: 74
Verdict: SUPPORTED
Rating confidence: Moderate
Sector: Christianity
Affiliation: Christianity

Reported finances

Revenue: $58,044
Expenses: $71,996
Assets: $18,959
Liabilities: $413

Source: IRS Form 990-EZ. Selected filing: tax year 2025. Amounts in USD.

Leadership & pay

5 people listed

Executive titles in this filing

WALTER F HARVEY (PRESIDENT)
MARK PECK (VICE PRESIDENT)

People named in this filing

WALTER F HARVEY (PRESIDENT)
MARK PECK (VICE PRESIDENT)
JASMINE WHITING (TREASURERSECRETARY)

Selected names, not a complete roster or a statement of current roles. Open leadership details for the complete filed list.

Source: IRS Form 990-EZ. Selected filing: tax year 2025. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

Communicate the Good News of the Gospel of Jesus Christ

What it reported doing in 2025

Faciliated two national conference in Milwaukee: Marquette Ministry studio and Milwaukee National conference day of prayer together with missions sponsorship.

Operating model

Revenue model: Donor-supported. 100% of the money available for current operations came from contributions and gifts.
Distribution model: Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.

The verdict

SUPPORTED - A large share of available resources goes toward mission work and the filed numbers largely add up. Some filed totals do not add up and revenue has declined or grown slowly.

Rating breakdown

Financial Efficiency: 80
Transparency & Controls: 82
Sustainability: 18
Growth: 0

Detailed rating inputs

Financial Efficiency

Mission deployment rate: 86.2%; rating input score 86
Program expense ratio: 69.5%; rating input score 69

Transparency & Controls

Consistency checks: 100%; rating input score 100; 51st percentile among comparable filings
Major donor itemization: Limited

Sustainability

Operating margin: -24%; rating input score 20; 20th percentile among comparable filings
Total-asset coverage ratio: 0.26; rating input score 21; 21st percentile among comparable filings
Liabilities to assets ratio: 0.02; rating input score 22; 22nd percentile among comparable filings
Officer compensation ratio: 70.6%; rating input score 1; 1st percentile among comparable filings

Growth

Program expense growth: Limited
Revenue growth: -22.2% per year; rating input score 0; 14th percentile among comparable filings
Asset growth: -2.1% per year; rating input score 0; 31st percentile among comparable filings

Details

Where the money goes: 86.2% of revenue deployed · 69.5% of spending went to programs
Governance: Filed governance answers
Accomplishments: 1 filed program accomplishment · $50K in reported program spending
Leadership: top reported pay $0 · 5 people listed
Consistency: 7 of 8 current checks pass · 1 finding to review
Schedules: 2 filed schedules
Contacts: How to reach this organization
Money network: 6 filed money-flow records
Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
People: Everyone the filings name, and which of them the filings identify by more than a name.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

Moderate — Transparency & Controls: Part I part ii net assets crosscheck did not reconcile in the filed values.
High — Growth: Revenue growth scored 0/100.
High — Sustainability: Operating margin scored 20/100.
High — Growth: Asset growth scored 0/100.
High — Sustainability: Total-asset coverage ratio scored 21/100.
High — Sustainability: Officer compensation ratio scored 1/100.
High — Sustainability: Liabilities to assets ratio scored 22/100.