Qrca

Legal name: Qualitative Research Consultants Association Inc

Nonprofit profile at a glance

EIN
133189168
IRS 990 coverage
2010–2025
Official website data refreshed
Sep 2026
Forms available
Form 990 2025
Location
Menomonee Falls, WI, US
Phone
+1 651-290-7491
Rating confidence
Limited

Official website

Reported finances

Revenue
$774,122
Expenses
$786,805
Assets
$674,577
Liabilities
$315,064

Source: IRS Form 990. Selected filing: tax year 2025. Amounts in USD.

Leadership & pay

14 people listed

Executive titles in this filing

  • LISA HORWICH (PRESIDENT)
  • MARIA VIROBIK (VICE PRESIDENT)
  • JEFF HECKER (PRESIDENT (THRU AUG 2025))
  • MELINDA WAITE (EXECUTIVE DIRECTOR (FROM MAY 2025))
  • CALEY MUTRIE (EXECUTIVE DIRECTOR (THRU MAY 2025))

People named in this filing

  • LISA HORWICH (PRESIDENT)
  • MARIA VIROBIK (VICE PRESIDENT)
  • MARTHA HAYWARD (TREASURER)

Selected names, not a complete roster or a statement of current roles. Open leadership details for the complete filed list.

Source: IRS Form 990. Selected filing: tax year 2025. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

To advance qualitative research, market research, and professional development.

What it reported doing in 2025

Qrca has nearly 700 members throughout the world who are engaged in qualitative research. The annual conference brings together over 300 individuals within the industry & provides educational sessions as well as the opportunity to network with researchers from all over the world. Qrca also hosts educational training & webinars throughout the year, publishes a quarterly magazine, hosts networking events & shares best practices.

Operating model

Revenue model
Earned-program. 95% of the money available for current operations came from fees and other program revenue.
Distribution model
Cannot be determined from the filing. The filing does not provide enough consistent spending detail to tell whether the nonprofit works directly or through others.

The verdict

- The available evidence is not sufficient to produce an overall rating for this filing. This is not a warning sign.

Rating breakdown

  • Financial Efficiency: NotEnoughData
  • Transparency & Controls: 90
  • Accountability: 88
  • Sustainability: 34
  • Growth: 60

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: Limited
  • Program expense ratio: Limited
  • Fundraising efficiency: Limited

Transparency & Controls

  • Consistency checks: 100%; rating input score 100; 63rd percentile among comparable filings
  • Pay-setting controls: Limited
  • Foreign activity oversight: Limited
  • Grant itemization coverage: Limited
  • Major donor itemization: Limited
  • Related-party transparency: Limited

Accountability

  • Independent voting board: 100%; rating input score 100; 64th percentile among comparable filings
  • Governance controls: 5 of 7 controls in place; rating input score 71
    • Conflict-of-interest policy: Pass
    • Whistleblower policy: Pass
    • Document-retention policy: Pass
    • CEO compensation review process: NotApplicable
    • Other executive compensation review process: NotApplicable
    • Form 990 shared with the board: Pass
    • Board meeting minutes documented: Pass
    • Audit committee oversight: Missing
    • Independent financial-statement audit: Fail

Sustainability

  • Operating margin: -1.6%; rating input score 26; 26th percentile among comparable filings
  • Total-asset coverage ratio: 0.86; rating input score 39; 39th percentile among comparable filings
  • Liabilities to assets ratio: 0.47; rating input score 13; 13th percentile among comparable filings
  • Officer compensation ratio: 0%; rating input score 78; 78th percentile among comparable filings

Growth

  • Program expense growth: Limited
  • Revenue growth: 0% per year; rating input score 100; 11th percentile among comparable filings
  • Asset growth: 0.5% per year; rating input score 100; 17th percentile among comparable filings

Details

  • What they do: 5 programs and campaigns described on the official site
  • Where the money goes: Financial trends and filed revenue, expense, asset, and liability detail
  • Governance: 9 of 9 board members independent · 5 of 7 filing controls reported
  • Programs: 1 filed program accomplishment
  • Leadership: top reported pay $0 · 14 people listed
  • Highest-paid contractors: 1 contractor listed · $221K reported
  • Consistency: 10 of 10 current checks pass
  • Schedules: 3 filed schedules
  • Filing history: 15 filing years from 2010 to 2025
  • Contacts: How to reach this organization
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • High — Sustainability: Operating margin scored 26/100.
  • Review — Accountability: Governance controls: Independent financial-statement audit not reported.
  • Moderate — Sustainability: Total-asset coverage ratio scored 39/100.
  • High — Sustainability: Liabilities to assets ratio scored 13/100.