Pure Life Ministries
Legal name: Pure Life Ministries Inc
Nonprofit profile at a glance
- EIN
- 680095964
- IRS 990 coverage
- 2010–2024
- Official website data refreshed
- Sep 2026
- Forms available
- Form 990 2024
- Location
- Dry Ridge, KY, United States
- Phone
- 888.PURELIFE (Order/Information); 859.824.4444 (Admin Offices)
- Rating
- 78
- Verdict
- SUPPORTED
- Rating confidence
- Moderate
- Sector
- Christianity
- Affiliation
- Christianity
Reported finances
- Revenue
- $2,700,957
- Expenses
- $2,468,300
- Assets
- $3,602,025
- Liabilities
- $198,522
Source: IRS Form 990. Selected filing: tax year 2024. Amounts in USD.
Leadership & pay
8 people listed
Executive titles in this filing
- STEVE GALLAGHER (PRESIDENT &)
Highest reported compensation
- STEVE GALLAGHER (PRESIDENT &): $44,427 total reported compensation
- KATHY GALLAGHER (VICE PRES-ST): $30,561 total reported compensation
- SHAWN SMITH (SECRETARY): $610 total reported compensation
Source: IRS Form 990. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
Pure Life Ministries helps Christians find victory over sexual sin through biblically based counseling, teaching resources, and a public speaking ministry. There are three primary reasons the Wives Program is such a tremendous help for a heartbroken wife. A Counselor Who Has Been There Each one of the Wives Program counselors have traversed this dark valley herself. Because she has lived through the pain, anger and confusion of this ordeal, she is prepared to be a compassionate and trustworthy friend for the counselee who needs support. Her personal experience gives her the ability to be a godly influence for the woman who is navigating her way through the maze of issues involved. Her own personal testimony gives her the insight and faith to show the counselee what God can do through this trying time.
What it reported doing in 2024
The ministry continued to develop biblical content on its website, serving the needs of over 339,000 new visitors and receiving over 498,000 pageviews. The ministry provided video content to over 3,800 new subscribers on youtube. Exhibited ministry resources at 20 events.
Operating model
- Revenue model
- Mixed. Its operating money came from several sources; no one source provided a clear majority.
- Distribution model
- Direct operator. The filing allocates 99% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
- Includes noncash contributions: Reported contributions include donated property or goods.
The verdict
SUPPORTED - A large share of available resources goes toward mission work and the filed numbers largely add up. The filing reports few safeguards for money sent abroad and fundraising costs are high for each dollar raised.
Rating breakdown
- Financial Efficiency: 84
- Transparency & Controls: 65
- Accountability: 85
- Sustainability: 59
- Growth: 100
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 85.7%; rating input score 86
- Program expense ratio: 90.8%; rating input score 91
- Fundraising efficiency: $17.52 raised per $1 spent on fundraising; rating input score 55; 55th percentile among comparable filings
Transparency & Controls
- Consistency checks: 94.4%; rating input score 94; 24th percentile among comparable filings
- Pay-setting controls: Limited
- Foreign activity oversight: 0 of 8 controls in place; rating input score 0
- Claims monitoring procedures: Fail
- Requires narrative reports: Fail
- Conducts field audits: Fail
- May suspend future funding: Fail
- Requires financial reports: Fail
- Conducts site visits: Fail
- Requires grant agreements: Fail
- May require repayment: Fail
- Grant itemization coverage: 64.8%; rating input score 65; 18th percentile among comparable filings
- Major donor itemization: Yes; rating input score 100
- Related-party transparency: Limited
Accountability
- Independent voting board: 75%; rating input score 75; 13th percentile among comparable filings
- Governance controls: 9 of 9 controls in place; rating input score 100
- Conflict-of-interest policy: Pass
- Whistleblower policy: Pass
- Document-retention policy: Pass
- CEO compensation review process: Pass
- Other executive compensation review process: Pass
- Form 990 shared with the board: Pass
- Board meeting minutes documented: Pass
- Audit committee oversight: Pass
- Independent financial-statement audit: Pass
Sustainability
- Operating margin: 8.6%; rating input score 60; 60th percentile among comparable filings
- Total-asset coverage ratio: 1.46; rating input score 51; 51st percentile among comparable filings
- Liabilities to assets ratio: 0.06; rating input score 69; 69th percentile among comparable filings
- Officer compensation ratio: 3.1%; rating input score 68; 68th percentile among comparable filings
Growth
- Program expense growth: 6.3% per year; rating input score 100; 47th percentile among comparable filings
- Revenue growth: 2.4% per year; rating input score 100; 23rd percentile among comparable filings
- Asset growth: 3.9% per year; rating input score 100; 29th percentile among comparable filings
Details
- What they do: 4 programs and campaigns described on the official site · 1 operating location identified
- Where the money goes: 85.7% of revenue deployed · 90.8% of spending went to programs
- Governance: 6 of 8 board members independent · 9 of 9 filing controls reported
- Programs: 3 filed program accomplishments · $2.2M in reported program spending
- Leadership: top reported pay $44K · 8 people listed
- Consistency: 39 of 40 current checks pass · 1 finding to review
- Schedules: 8 filed schedules · includes major donors, foreign activity, and grants
- Filing history: 14 filing years from 2010 to 2024
- Contacts: How to reach this organization
- Money network: 3 filed money-flow records
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- High — Transparency & Controls: Foreign activity oversight: 8 of 8 not reported.
- Review — Financial Efficiency: Fundraising efficiency scored 55/100.
- Review — Sustainability: Total-asset coverage ratio scored 51/100.
- Review — Transparency & Controls: Domestic grant itemization did not reconcile in the filed values.