Pup Profile
Nonprofit profile at a glance
- EIN
- 991469172
- IRS 990-EZ coverage
- 2024–2025
- Forms available
- Form 990-EZ 2025, Form 990-N 2024
- Location
- San Diego, CA, USA
- Phone
- 6197360143
- Rating
- 61
- Verdict
- SUPPORTED
- Rating confidence
- Moderate
- Sector
- Animal Protection and Welfare
Reported finances
- Revenue
- $18,406
- Expenses
- $17,409
- Assets
- $1,347
- Liabilities
- $0
Source: IRS Form 990-EZ. Selected filing: tax year 2025. Amounts in USD.
Leadership & pay
3 people listed
Executive titles in this filing
- Nicole Leonard (President)
- Jessica Grupp (Vice President, Treasurer)
People named in this filing
- Nicole Leonard (President)
- Jessica Grupp (Vice President, Treasurer)
- Vacant (Our third board seat is currently vacant since our Secretary was removed.)
Selected names, not a complete roster or a statement of current roles. Open leadership details for the complete filed list.
Source: IRS Form 990-EZ. Selected filing: tax year 2025. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
Pup Profile's mission is to provide a platform to showcase & support dogs who are at risk of being euthanized at overcrowded shelters. Pup Profile connects rescues, networkers, fosters, adopters, and donors with rescue and shelter dogs that need support. Interested adopters can browse available dogs from rescues across the region, those wanting to foster can fill out a foster interest form and will be connected with a rescue, and sponsors can donate to support Pup Profile operations or dogs in need.
What it reported doing in 2025
Fundraising for At-risk Dogs Program: Raised funds through 26 in-person community outreach events and online fundraising and distributed funds to 16 501(c)(3) rescues to support the medical care of 18 dogs that they recently saved from shelters. $10,000 raised and $7,600 donated in 2025. All funds raised will be donated to rescues as described above through 2026 and beyond.
Operating model
- Revenue model
- Donor-supported. 91% of the money available for current operations came from contributions and gifts.
- Distribution model
- Grant intermediary. The nonprofit sent 100% of its reported program spending out as grants.
The verdict
SUPPORTED - The filed numbers largely add up and program spending has grown recently. A relatively small share of available resources goes toward mission work and a relatively small share of total spending goes to programs.
Rating breakdown
- Financial Efficiency: 42
- Transparency & Controls: 82
- Sustainability: 43
- Growth: 100
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 41.3%; rating input score 41
- Program expense ratio: 43.7%; rating input score 44
Transparency & Controls
- Consistency checks: 100%; rating input score 100; 51st percentile among comparable filings
- Major donor itemization: Limited
Sustainability
- Operating margin: 5.4%; rating input score 54; 54th percentile among comparable filings
- Total-asset coverage ratio: 0.08; rating input score 12; 12th percentile among comparable filings
- Liabilities to assets ratio: 0; rating input score 66; 66th percentile among comparable filings
- Officer compensation ratio: 0%; rating input score 56; 56th percentile among comparable filings
Growth
- Program expense growth: 17.8% per year; rating input score 100; 79th percentile among comparable filings
- Revenue growth: 52.7% per year; rating input score 100; 97th percentile among comparable filings
- Asset growth: 117.5% per year; rating input score 100; 98th percentile among comparable filings
Details
- Where the money goes: 41.3% of revenue deployed · 43.7% of spending went to programs
- Governance: Filed governance answers
- Accomplishments: 3 filed program accomplishments · $8K in reported program spending
- Leadership: top reported pay $0 · 3 people listed
- Consistency: 9 of 9 current checks pass
- Schedules: 2 filed schedules
- Filing history: 2 filing years from 2024 to 2025
- Contacts: How to reach this organization
- Money network: Resolved incoming and outgoing counterparties from filed money flows.
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- Moderate — Financial Efficiency: Mission deployment rate scored 41/100.
- Moderate — Financial Efficiency: Program expense ratio scored 44/100.
- High — Sustainability: Total-asset coverage ratio scored 12/100.
- Review — Sustainability: Operating margin scored 54/100.
- Review — Sustainability: Officer compensation ratio scored 56/100.