Public Relations Society of America Inc
Nonprofit profile at a glance
- EIN
- 396091733
- IRS 990-EZ coverage
- 2025–2025
- Forms available
- Form 990-EZ 2025, Form 990-N 2024
- Location
- Milwaukee, WI, USA
- Phone
- 4144264060
- Rating
- 74
- Verdict
- SUPPORTED
- Rating confidence
- Moderate
Reported finances
- Revenue
- $94,051
- Expenses
- $81,276
- Assets
- $0
Source: IRS Form 990-EZ. Selected filing: tax year 2025. Amounts in USD.
Leadership & pay
18 people listed
Executive titles in this filing
- HILLARY MINTZ (PRESIDENT)
- TAMMY BELTON-DAVIS (PRESIDENT-ELECT, APR CO-CHAIR)
- JACQUELYN GOZDOWIAK (IMMEDIATE PAST PRESIDENT)
People named in this filing
- HILLARY MINTZ (PRESIDENT)
- TAMMY BELTON-DAVIS (PRESIDENT-ELECT, APR CO-CHAIR)
- JACQUELYN GOZDOWIAK (IMMEDIATE PAST PRESIDENT)
Selected names, not a complete roster or a statement of current roles. Open leadership details for the complete filed list.
Source: IRS Form 990-EZ. Selected filing: tax year 2025. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
Prsa provides networking opportunities, helps you stay on top of evolving trends, and unites our members through our code of ethics.
What it reported doing in 2025
Planned and hosted events for pr professionals to network and learn best practices for the industry.
Operating model
- Revenue model
- Mixed. Its operating money came from several sources; no one source provided a clear majority.
- Distribution model
- Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
The verdict
SUPPORTED - A large share of available resources goes toward mission work and the filed numbers largely add up. Total assets are small relative to annual expenses; liquid coverage is unknown and reported officer compensation is a large share of total spending, which may reflect staffing concentration.
Rating breakdown
- Financial Efficiency: 78
- Transparency & Controls: 82
- Sustainability: 38
- Growth: NotEnoughData
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 73.6%; rating input score 74
- Program expense ratio: 85.2%; rating input score 85
Transparency & Controls
- Consistency checks: 100%; rating input score 100; 51st percentile among comparable filings
- Major donor itemization: Limited
Sustainability
- Operating margin: 13.6%; rating input score 65; 65th percentile among comparable filings
- Total-asset coverage ratio: 0; rating input score 3; 3rd percentile among comparable filings
- Liabilities to assets ratio: Limited
- Officer compensation ratio: 0%; rating input score 56; 56th percentile among comparable filings
Growth
- Program expense growth: Limited
- Revenue growth: Limited
- Asset growth: Limited
Details
- Where the money goes: 73.6% of revenue deployed · 85.2% of spending went to programs
- Governance: Filed governance answers
- Accomplishments: 1 filed program accomplishment · $69K in reported program spending
- Leadership: top reported pay $0 · 18 people listed
- Consistency: 6 of 6 current checks pass
- Schedules: 1 filed schedules
- Contacts: How to reach this organization
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- High — Sustainability: Total-asset coverage ratio scored 3/100.
- Review — Sustainability: Officer compensation ratio scored 56/100.