Public Relations Society of America Inc

Nonprofit profile at a glance

EIN
131582190
IRS 990 coverage
2010–2024
Forms available
Form 990 2024, Form 990-N 2023
Location
New York, NY, USA
Phone
2124601400
Rating confidence
Limited

Official website

Reported finances

Revenue
$11,774,049
Expenses
$11,930,750
Assets
$8,769,859
Liabilities
$6,098,673

Source: IRS Form 990. Selected filing: tax year 2024. Amounts in USD.

Leadership & pay

26 people listed

Executive titles in this filing

  • LINDA THOMAS BROOKS (CEO)

Highest reported compensation

  • LINDA THOMAS BROOKS (CEO): $538,999 total reported compensation
  • PHILIP T BONAVENTURA (CFO): $358,891 total reported compensation
  • ALEX ORTIZ (VP, INFORMATION TECHNOLOGY): $236,721 total reported compensation

Source: IRS Form 990. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

The public relations society of america (prsa) is the nation's largest community of public relations and communications professionals. Prsa provides training, sets standards of excellence and upholds principles of ethics for the global public relations profession. As a leading voice in the public relations industry, the society also advocates for greater understanding and adoption of public relations services.

What it reported doing in 2024

Communications and corporate sales -prsa's sales team includes the corporate development program (3rd party) which enables the financial support of the education, research and thought leadership events and programs, and career resources through the sales of strategic partnerships, event sponsorships and exhibits. Prsa partners, sponsors and exhibitors are provided appropriate brand recognition and acknowledgement of their collaboration on program and content development, funding and underwriting. The sales team also sells and enables group memberships for organizations with 5 or more potential members, providing discounts on membership and group savings on access to educational events and programs. Prsa's marketing department builds awareness of and promotes participation in the prsa membership, its communities and its programs. Through an omnichannel marketing program, including advertising, social media outreach and direct marketing, the marketing team seeks to elevate the prsa brand and strengthen and grow its community participation and engagement, announces and promotes the numerous educational classes, programs and events offered by prsa and showcases the research and thought leadership developed by its internal team, members and partners. The prsa communications department spearheads the overall brand message development and positioning for the nation's leading professional association serving the public relations community. The department designs and optimizes best-in-class communications infrastructure to create high-impact, integrated campaigns that increase brand awareness, member engagement and advance reputation among internal and external audiences. More than 24,000 people benefited from communications and corporate sales.

Operating model

Revenue model
Earned-program. 96% of the money available for current operations came from fees and other program revenue.
Distribution model
Cannot be determined from the filing. The filing does not provide enough consistent spending detail to tell whether the nonprofit works directly or through others.

The verdict

- The available evidence is not sufficient to produce an overall rating for this filing. This is not a warning sign.

Rating breakdown

  • Financial Efficiency: NotEnoughData
  • Transparency & Controls: 89
  • Accountability: 95
  • Sustainability: 22
  • Growth: 60

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: Limited
  • Program expense ratio: Limited
  • Fundraising efficiency: Limited

Transparency & Controls

  • Consistency checks: 100%; rating input score 100; 62nd percentile among comparable filings
  • Pay-setting controls: 4 of 6 controls in place; rating input score 67
    • Compensation committee: Pass
    • Independent consultant: Missing
    • Other Form 990s reviewed: Pass
    • Written employment contract: Missing
    • Compensation survey or study: Pass
    • Board or committee approval: Pass
  • Foreign activity oversight: Limited
  • Grant itemization coverage: Limited
  • Major donor itemization: Limited
  • Related-party transparency: Yes; rating input score 100

Accountability

  • Independent voting board: 100%; rating input score 100; 66th percentile among comparable filings
  • Governance controls: 8 of 9 controls in place; rating input score 89
    • Conflict-of-interest policy: Pass
    • Whistleblower policy: Pass
    • Document-retention policy: Pass
    • CEO compensation review process: Pass
    • Other executive compensation review process: Fail
    • Form 990 shared with the board: Pass
    • Board meeting minutes documented: Pass
    • Audit committee oversight: Pass
    • Independent financial-statement audit: Pass

Sustainability

  • Operating margin: -1.3%; rating input score 25; 25th percentile among comparable filings
  • Total-asset coverage ratio: 0.74; rating input score 26; 26th percentile among comparable filings
  • Liabilities to assets ratio: 0.7; rating input score 18; 18th percentile among comparable filings
  • Officer compensation ratio: 19.9%; rating input score 4; 4th percentile among comparable filings

Growth

  • Program expense growth: Limited
  • Revenue growth: 0.4% per year; rating input score 100; 10th percentile among comparable filings
  • Asset growth: 2.9% per year; rating input score 100; 22nd percentile among comparable filings

Details

  • Where the money goes: Financial trends and filed revenue, expense, asset, and liability detail
  • Governance: 17 of 17 board members independent · 8 of 9 filing controls reported
  • Programs: 3 filed program accomplishments
  • Leadership: top reported pay $539K · 26 people listed · 4 of 6 pay-setting controls reported
  • Highest-paid contractors: 5 contractors listed · $1.2M reported
  • Consistency: 14 of 14 current checks pass
  • Schedules: 5 filed schedules · includes executive pay and related organizations
  • Filing history: 14 filing years from 2010 to 2024
  • Contacts: How to reach this organization
  • Money network: 9 filed money-flow records
  • Related organizations: 1 filed related-organization link
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.
  • Staff and benefit plans: Retirement and health plans the organization files with the Department of Labor, and the people in them.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • High — Sustainability: Operating margin scored 25/100.
  • High — Sustainability: Total-asset coverage ratio scored 26/100.
  • Review — Accountability: Governance controls: Other executive compensation review process not reported.
  • High — Sustainability: Officer compensation ratio scored 4/100.
  • High — Sustainability: Liabilities to assets ratio scored 18/100.