Public Relations Society of America Charlotte Chapter
Nonprofit profile at a glance
- EIN
- 570733774
- IRS 990-EZ coverage
- 2015–2024
- Forms available
- Form 990-EZ 2024, Form 990-N 2014
- Location
- Charlotte, NC, USA
- Phone
- 7043749300
- Rating
- 56
- Verdict
- MIXED
- Rating confidence
- Moderate
Reported finances
- Revenue
- $33,791
- Expenses
- $44,007
- Assets
- $65,560
Source: IRS Form 990-EZ. Selected filing: tax year 2024. Amounts in USD.
Leadership & pay
12 people listed
Executive titles in this filing
- Shawna Berger APR (Past President)
- Samantha Story (President)
- Caitlin Ryan (President elect)
People named in this filing
- Shawna Berger APR (Past President)
- Samantha Story (President)
- Caitlin Ryan (President elect)
Selected names, not a complete roster or a statement of current roles. Open leadership details for the complete filed list.
Source: IRS Form 990-EZ. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
With approximately 300 members, the Charlotte Chapter of the Public Relations Society of America is one of the region's largest and most active chapters. Founded in 1978, the chapter helps members become more valuable to their organizations and clientsand more successful professionallyby: Providing peer-based supportEncouraging professional growth through participation in the chapter's educational programs and leadership rolesPromoting the highest standards of professional competence and ethicsOrganized in 1947, PRSA is the world's largest organization for public relations professionals. The society's nearly 20,000 members represent business and industry, counseling firms, government agencies, associations, hospitals, schools, professional services firms and nonprofit organizations. For more information, visit the national website at www.prsa.org.
What it reported doing in 2024
Monthly lunch meetings with program speakers to enhance professional development of PRSA members and allow for networking opportunities.
Operating model
- Revenue model
- Cannot be determined from the filing. The filing does not provide enough consistent revenue detail to tell how this nonprofit funds its work.
- Distribution model
- Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
The verdict
MIXED - The filed numbers largely add up. A relatively small share of available resources goes toward mission work and a relatively small share of total spending goes to programs.
Rating breakdown
- Financial Efficiency: 43
- Transparency & Controls: 82
- Sustainability: 32
- Growth: 0
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 47.3%; rating input score 47
- Program expense ratio: 36.3%; rating input score 36
Transparency & Controls
- Consistency checks: 100%; rating input score 100; 52nd percentile among comparable filings
- Major donor itemization: Limited
Sustainability
- Operating margin: -30.2%; rating input score 18; 18th percentile among comparable filings
- Total-asset coverage ratio: 1.49; rating input score 57; 57th percentile among comparable filings
- Liabilities to assets ratio: Limited
- Officer compensation ratio: 0%; rating input score 56; 56th percentile among comparable filings
Growth
- Program expense growth: -5.5% per year; rating input score 0; 34th percentile among comparable filings
- Revenue growth: -10.3% per year; rating input score 0; 24th percentile among comparable filings
- Asset growth: -0.3% per year; rating input score 0; 37th percentile among comparable filings
Details
- Where the money goes: 47.3% of revenue deployed · 36.3% of spending went to programs
- Governance: Filed governance answers
- Accomplishments: 3 filed program accomplishments · $16K in reported program spending
- Leadership: top reported pay $0 · 12 people listed
- Consistency: 7 of 7 current checks pass
- Schedules: 1 filed schedules
- Filing history: 10 filing years from 2015 to 2024
- Contacts: How to reach this organization
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- Moderate — Financial Efficiency: Mission deployment rate scored 47/100.
- Moderate — Financial Efficiency: Program expense ratio scored 36/100.
- High — Sustainability: Operating margin scored 18/100.
- High — Growth: Program expense growth scored 0/100.
- High — Growth: Revenue growth scored 0/100.
- High — Growth: Asset growth scored 0/100.
- Review — Sustainability: Total-asset coverage ratio scored 57/100.
- Review — Sustainability: Officer compensation ratio scored 56/100.