Propel Atl Inc

Nonprofit profile at a glance

EIN
581996013
IRS 990 coverage
2012–2024
Forms available
Form 990 2024
Location
Atlanta, GA, USA
Phone
4048811112
Rating
78
Verdict
SUPPORTED
Rating confidence
Moderate
Sector
Education N.E.C.

Reported finances

Revenue
$463,444
Expenses
$632,847
Assets
$330,822
Liabilities
$19,764

Source: IRS Form 990. Selected filing: tax year 2024. Amounts in USD.

Leadership & pay

16 people listed

Highest reported compensation

  • REBECCA SERNA (EXECUTIVE DIR.): $102,500 total reported compensation

Source: IRS Form 990. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

Our mission is to transform Atlantas streets into safe, inclusive, and thriving spaces for people to ride, walk, and roll.

What it reported doing in 2024

For the year ended June 30, 2025, the Organization operated the following programs: i) Organized and led the Safe Streets & Transit Coalition, bringing together diverse organizations with an interest in safe and accessible mobility options. The Coalition advocated successfully to maintain access to the Five Points MARTA station for pedestrians, people with disabilities, and those riding the bus during a major renovation project. The Coalition also advocated for more frequent and reliable bus service.(ii) Bike Safety EducationThe bicycle safety education program aims to reduce bicycle crashesespecially those causing injury or death in metro Atlanta, primarily Fulton and DeKalb counties. This is accomplished by providing safety training, information, and education through classes, rides, media campaigns, and educational campaigns and materials. The Organization served 1,385 people through bike classes and programs. (iii) E-Bike Program Outreach and Education The Organization coordinated with the Atlanta Regional Commission on program planning and implementation of the City of Atlanta e-bike rebate program. Propel ATL led outreach and education efforts to ensure that marginalized communities and residents unfamiliar with e-bikes learned about the rebate program and had the appropriate support to apply. Propel ATL also offered free e-bike safety classes for rebate recipients, to ensure they were prepared to bike safely and confidently.(iv) Walk ATLA community-based advocacy and safety training program that uses an interdisciplinary approach to advance safe, equitable, and accessible pedestrian spaces in neighborhoods throughout Atlanta. The organization provided resources and guidance for two neighborhoods to create pedestrian safety action plans including a tactical urbanism project the community could implement with the organizations support. The goal of Walk ATL is to increase the capacity of neighborhood residents and community members to advocate for safer streets and increased mobility. (v) Community Advocates NetworkThe Community Advocates Network (CAN) is a network of transportation and mobility advocates from neighborhoods in every City Council district. CAN creates space for advocates to share resources, connect with local leaders and officials, and build relationships with other advocates, including events like Transportation Roundtables. Partnering with residents, the Organization advocates for infrastructure improvements that result in safer streets and a more connected and protected network of bike and scoot lanes. (vi) Atlanta Streets AliveThe Organization revived Atlanta Streets Alive for the first time since the Covid-19 pandemic as an official City of Atlanta initiative. Atlanta Streets Alive is an open-streets program that creates car-free spaces for people to experience how streets can be prioritized around sustainable, active transportation. Propel ATL provided outreach, community engagement, and communications for the initiative.(vii) Atlanta Families for Safe StreetsThe organization conducted planning work to restart a local chapter of Families for Safe Streets, part of a national movement of people who have been injured or lost loved ones in crashes and who advocate and use storytelling to seek policy and infrastructure changes resulting in safe streets.

Operating model

Revenue model
Mixed. Its operating money came from several sources; no one source provided a clear majority.
Distribution model
Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.

The verdict

SUPPORTED - A large share of available resources goes toward mission work and the filed numbers largely add up. Fundraising costs are high for each dollar raised and expenses are high relative to revenue.

Rating breakdown

  • Financial Efficiency: 74
  • Transparency & Controls: 86
  • Accountability: 95
  • Sustainability: 17
  • Growth: 60

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: 89.1%; rating input score 89
  • Program expense ratio: 65.3%; rating input score 65
  • Fundraising efficiency: $5.51 raised per $1 spent on fundraising; rating input score 24; 24th percentile among comparable filings

Transparency & Controls

  • Consistency checks: 93.3%; rating input score 93; 26th percentile among comparable filings
  • Pay-setting controls: Limited
  • Foreign activity oversight: Limited
  • Grant itemization coverage: Limited
  • Major donor itemization: Yes; rating input score 100
  • Related-party transparency: Limited

Accountability

  • Independent voting board: 100%; rating input score 100; 63rd percentile among comparable filings
  • Governance controls: 7 of 8 controls in place; rating input score 88
    • Conflict-of-interest policy: Pass
    • Whistleblower policy: Pass
    • Document-retention policy: Pass
    • CEO compensation review process: NotApplicable
    • Other executive compensation review process: Pass
    • Form 990 shared with the board: Fail
    • Board meeting minutes documented: Pass
    • Audit committee oversight: Pass
    • Independent financial-statement audit: Pass

Sustainability

  • Operating margin: -36.6%; rating input score 8; 8th percentile among comparable filings
  • Total-asset coverage ratio: 0.52; rating input score 25; 25th percentile among comparable filings
  • Liabilities to assets ratio: 0.06; rating input score 31; 31st percentile among comparable filings
  • Officer compensation ratio: 16.2%; rating input score 23; 23rd percentile among comparable filings

Growth

  • Program expense growth: -0.1% per year; rating input score 0; 30th percentile among comparable filings
  • Revenue growth: 2.7% per year; rating input score 100; 39th percentile among comparable filings
  • Asset growth: 7% per year; rating input score 100; 55th percentile among comparable filings

Details

  • Where the money goes: 89.1% of revenue deployed · 65.3% of spending went to programs
  • Governance: 15 of 15 board members independent · 7 of 8 filing controls reported
  • Programs: 1 filed program accomplishment · $413K in reported program spending
  • Leadership: top reported pay $102K · 16 people listed
  • Consistency: 25 of 26 current checks pass · 1 finding to review
  • Schedules: 5 filed schedules · includes major donors
  • Filing history: 13 filing years from 2012 to 2024
  • Contacts: How to reach this organization
  • Money network: 1 filed money-flow record
  • Related organizations: Filed and resolved organization relationships.
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • High — Financial Efficiency: Fundraising efficiency scored 24/100.
  • High — Sustainability: Operating margin scored 8/100.
  • High — Growth: Program expense growth scored 0/100.
  • High — Sustainability: Total-asset coverage ratio scored 25/100.
  • Review — Accountability: Governance controls: Form 990 shared with the board not reported.
  • Moderate — Transparency & Controls: Schedule A contributions reconciliation did not reconcile in the filed values.
  • High — Sustainability: Officer compensation ratio scored 23/100.
  • Moderate — Sustainability: Liabilities to assets ratio scored 31/100.